Theumg///Salence Revenue & Valuation (2023)

Salence generated approximately $480,000 in annualized revenue as of mid-2021, based on $40,000 in monthly recurring revenue reported by Isayev in August of that year. That figure compared to $25,000 per month in December 2020, representing growth of roughly 60 percent over approximately seven months.

Salence had 80 customers as of August 2021. Customers pay approximately 2,000 British pounds per month, which Isayev described as a premium price reflecting the current prototype stage in which campaigns are managed by internal account managers rather than fully automated software.

Isayev noted that some customers pause their campaigns because the outreach sequences generate more leads than they can handle. The company offers a three-month pause agreement, which reduces active paying accounts at any given time and explains why 80 customers at roughly $2,300 per month does not translate directly to $180,000 in monthly recurring revenue. Active MRR as of August 2021 was approximately $40,000.

Salence operates as a SaaS business, though as of August 2021 the product functioned as a managed service with account managers running client campaigns internally. Customers pay approximately 2,000 British pounds per month, yielding an ARPU of roughly $2,300 at prevailing exchange rates. With 80 customers and $40,000 in active monthly recurring revenue, the effective average monthly revenue per active account was approximately $500, reflecting the impact of paused campaigns under the company's three-month pause agreement.

The company acquires customers through the same cold outreach methodology it sells, combining email sequences, LinkedIn outreach, and paid advertising on Google and LinkedIn. Isayev described this as the core growth channel. A website built for $1,500 by a designer found on Behance supported a waitlist ahead of the full software launch. Profitability was not discussed in the interview. Gross margin, churn, LTV, CAC, and burn rate were not disclosed.

Salence employed 10 full-time staff as of August 2021, including 2 engineers. The engineering team was based in Ukraine, where Isayev said senior developers cost between $2,000 and $4,000 per month, a cost structure he described as favorable relative to quality. The company planned to hire 2 additional engineers using the $150,000 pre-seed raise, bringing the engineering team to 4. The Ukraine branch was an extension of an office Isayev had originally opened for his events management company.