Martin stated that around 2021, approximately seven companies each raised over $100 million specifically to compete against Time Doctor's market. He said that as of the March 2024 keynote, none of those competitors had significantly penetrated Time Doctor's market, which he attributed to the entrenched brand and early market position the company had built. These competitor fundraising figures were stated by Martin and are not independently confirmed by those companies.
Martin also referenced the broader competitive dynamic by noting that Time Doctor's total addressable market grew from roughly $1 billion at founding to an estimated $20 to $30 billion post-COVID, making the market attractive enough to draw heavily funded rivals. He advised bootstrapped founders to target markets below $10 billion, and ideally around $1 billion, to avoid competing against venture-backed entrants with far greater capital resources.