How TripleDart CEO Shiyam Sunder grew TripleDart to $9.6M revenue with a 87 person team in 2025.

cool let's get started okay so yeah I mean uh we're going to talk about one of the very important topics for the last two years about like you know SEO and AI like you know how this deadly combination is going to work so we're going to talk about priority challenges and opportunities for the next 20 minutes so I'm sham I'm founder of triple do triple do is a bdb SAS growth agency we work with over 100 plus brands previous to triple. I used to run marketing at remote.com freshworks Zoho and hey digital and I also advise and invest in startups so if you want to connect here's my QR code right so for the next 25 minutes we're going to basically talk about Ai and SEO right 2023 versus 2024 impact of AI and SEO what is SEO 2.0 and uh we're going to cover some of the most important and productive tools that we use in our day-to-day practices at triple do and and uh how the new SEO is going to work and how to basically do backlink uh right in 2024 uh and ahead and also one other important topic that I'm going to cover is like how you can scale programmatic SEO without scaling content without heavier budgets so that's also we're going to basically talk about today right it's a quick quick facts about triple do we founded in 2021 we are about like you know 80 people we only work with SAS companies right these are all the companies that we work with uh we have three stages basically like you know for meture we work with companies like freshworks and sprinkler growth stage we work with companies like PLO fast growing we work with companies like factors. multiplayer and stuff like that right cool let's quickly dive in right so now we're going to talk about like you know uh uh the role of AI in SEO in 2024 and what challenges priorities and opportunities that we have right so this is a very important and interesting start that I took from search engine uh uh right L search engine land survey so you can you can basically compare what is the difficulty and most important task in 2024 compared to 2023 in 2023 most of the marketing leaders and Founders reported content production is the very difficult uh or challenging task to do but in 2024 algorithm changes and Link building and Technical SEO are the three important uh or difficult uh things to basically do right why because in the last 18 months there are about 16 core algorithm update and in which there are three very important update right so if your website is 5y old or six year old or 7 year old you just need to basically get equ yourself with the new changes that that has been there so that's why technical SEO is becoming important right and also link building and algorithm changes and if you look at this this is again from the same survey 71% of the respondents they said like you know this you know AI in SEO is disruptive right and you can see like you know 32% percentage is somewhat disruptive 26% is slightly disruptive like one 18% is not disruptive but like let's move on to the priorities right for example people are saying after this SG SG is nothing it's called search generative experience so Google use another traditional uh uh uh like you know uh concept called SCP search engine results page which is a very traditional way of pulling data from on the back end now now it is using SG SG is nothing but s generative experience which uses AI to basically pull in the data and then and then showing it up front right so now you just need to be aware of three things one now whatever your website is you need to update it for mobile first because almost all your website would be mobile first indexing than desktop first indexing that's one and second one is uh earlier like three years or four years back people used to follow this top of finel keywords go behind like lot of search volume key and stuff like that now you don't need to do that you can focus on very longtail very less search volume keywords we call it as longtail semantic keywords that is again like you know works really well for companies and uh and you should also give importance to more Rich Text elements like images visuals and other factors so that is also an important factor when it comes to SEO all right and if you look at this this is a very important fact right 83% of the respondents said it is positively impacted there is no negative impact about this SEO I mean like about this AI algorithm update within SEO so you know we can still be confident about whatever the changes that we making that will impact us in a good way right and these are all the priorities for a from an SEO Department like you know I I have categorized this this into practitioners managers and leaders if you look at for practitioners right and and you know adapting to the impact of AI is the second priority and if you look at for managers and leader this is their main or important priority right so let's quickly uh talk about that right like you know in long story short so your bottom funnel and high converting pages may still reap traffic and conversions your top of onel pages is called as informational uh intent pages and those pages the impressions are declining month- on month right now the second point is you need to give more important to your brand and your brand reputation so don't spam your brand with lot of like you know multiple domains for sending emails and stuff like that now brand reputation is very important and focusing on improving a brand reputation is the the core impact and the third part which is called a Content qualification methodology so Google comes up with something called eat which is experience expertise Authority and Trust so if you're let's say if you're a fintech brand like you know hire a couple of journalist who used to write for fintech Brands and then ask them to write your pillar pages right if you are a cyber security brand like you know work with someone who actually WR a lot of cyber security content right so that is how you can basically generate unique content which stands out compared to your competition right now like what is SEO 2.0 right it's very simple you can use AI you can use workflows you can use automations to do like a 10 checklist so first you can leverage AI to create high quality content ideas not the content you shouldn't use AI to create content that will penalize or that will uh impact in a wrong way so you can use AI to find ideas second there are lot of experimentation tools right now so that will guide you whether a particular SE experiment is going on the right track or not third programmatic that we are going to cover and fourth right now you don't need to basically uh uh like you know uh uh spend time on building calculators tools and stuff like that so there are lot of linkable asset creation tool like repet copilot where you can use to build mini tools for your website right and finally you can use an AI agent to track what is happening within your website it's more like a virtual assistant that sits B you know like a within your website that will notify if there is some problem it's more like a system monitoring but it will update you if there is any problem that happened within your website so I'll I'll talk about that as well right and and and and the and the other part would be like you know it's not just AI so it's also there are a lot of workflows you can use use in the SEO world you can use makab zapier and you can use chat gp4 to basically create all those different uh variations right so in short with this SEO 2.0 you can 10x your results with half of the investment and 2x more productive right now let's talk about how you can be more productive and how you can basically generate this 10x results and stuff like that right so yeah this is an important part right like you know these are all very I would say rare tools in the SEO world that not many leaders and marketing uh I mean Founders know of so first this tool it's called completely. a right so uh I mean like you know if you're Founders a marketing leader there is something called battle cards you have to compare your product or your solution with another uh company so it will take about roughly two days to create this battle cards right so now with completely. a you just need to add who's your competitor and this particular completely. a will give you a 10 pager battle card comparing almost all possible uh what information available on the internet so it it will completely saves like you know one day minimum right now let's go to the second tool which is lot of Founders here you know you you want to know how is your personas have been searching but you're not good at SEO right but you know what is your product is doing and stuff like that you can write in this tool called like you know seo. aai saying that like you know okay like you know my product is a fex solution selling for SMB and uh what kind of keywords that that probably uh uh uh you know fit into my top of funel if you ask this question this tool will give you the set of keywords then use this uh tool called seed keywords to further expand that again this is a very very uh useful uh tool and once this is again right like you know let's say you don't have a big web development team right or you got the keywords but you wanted to structure this in a proper way so that's when this keyword insights. a will come in let's say you get 100 keywords and you're going to basically publish those 100 keywords into keyword clustering tool it will cluster what is your top of funnel what...