2025 Revenue
$9.6M(Est.)
Team · 2024
80
Founded
2021
TripleDart Revenue (2025)
TripleDart generated an estimated $9.6M in annual revenue in 2025. Source: GetLatka estimate
TripleDart is a B2B SaaS growth agency founded in 2021 and headquartered with a team of approximately 80 people. The firm works exclusively with SaaS companies across three growth stages, serving clients including Freshworks, Sprinklr, Factors.ai, Multiplier, and SentinelOne, among more than 100 brands.
The agency specializes in organic SEO, programmatic SEO, and free-tool-based link acquisition strategies. Its programmatic SEO work has produced documented client outcomes including 10,000 organic traffic visits for SentinelOne from roughly 1,000 ransomware-themed pages, and 5,000 visits for a freight forwarding client from 400 programmatic pages.
TripleDart was founded by Shiyam Sunder, who previously held marketing roles at Freshworks, Zoho, Remo.com, and Hey Digital. The agency positions itself at the intersection of AI-assisted workflows and traditional SEO execution, arguing that combining the two can deliver ten times the output at half the investment.
Last updated
TripleDart Revenue
In 2025, TripleDart's revenue reached $9.6M.
| Year | Milestone | Source |
|---|---|---|
| 2025 | TripleDart Hit $9.6m revenue in September 2025 | Estimated |
| 2021 | Launched with $0 revenue |
Founder / CEO
Shiyam Sunder
Co-Founder and Managing Director
Shiyam Sunder is the founder of TripleDart and identified himself as such during the November 2024 presentation. Prior to founding TripleDart in 2021, Sunder held marketing roles at Freshworks, Zoho, Remo.com, and Hey Digital. He also described himself as an advisor and investor in startups.
Sunder's background spans both product-led and agency-side marketing, giving TripleDart its exclusive focus on B2B SaaS clients. Net worth was not discussed in the interview, and no ownership percentage or valuation figure was stated, so no estimate can be produced.
Customers
TripleDart works with more than 100 SaaS brands as of 2024. Named clients include SentinelOne, Factors.ai, Multiplier, Sprinklr, and Freshworks. The agency segments its client base by growth stage: mature companies such as Freshworks and Sprinklr, growth-stage companies, and fast-growing companies such as Factors.ai and Multiplier.
Pricing was not discussed in the interview. Customer count beyond the "100 plus brands" figure and any churn, retention, or contract-value metrics were not disclosed.
TripleDart Business Model
TripleDart operates as a B2B SaaS-focused growth agency, generating revenue by providing SEO strategy and execution services to software companies. The agency works across organic SEO, programmatic SEO, and link-building programs. Profitability, revenue figures, gross margin, burn rate, and any other financial metrics were not discussed in the interview.
The agency's programmatic SEO methodology follows a defined timeline: indexation takes one to three months, impressions appear within one to six months, rankings within one to nine months, and traffic, conversions, pipeline, and revenue within one to twelve months. For internal linking, the agency notes that a 1,000-page website with 15 to 20 internal links per page creates a highly manual workload, which it addresses with AI-assisted tooling.
On keyword strategy, TripleDart uses a framework it calls money keywords or money pages, capping the target set at 100 to 150 keywords per client, with each keyword carrying roughly 500 to 1,000 monthly search volume. Sunder stated that 20,000 total search volume across those keywords is sufficient to drive meaningful sign-ups or demo requests. The agency also uses a job-to-be-done framework to map persona pain points to keyword funnels before writing any content.
TripleDart Employees & Team Size
TripleDart had approximately 80 employees as of the January 2025 interview. Sunder stated the figure directly during his introduction of the firm. No breakdown by function or location was provided, and no historical headcount trajectory was discussed.
TripleDart employs approximately 80 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 80 employees (January 2024) | Estimated |
Frequently Asked Questions about TripleDart
What is TripleDart's revenue?
As of 2025, TripleDart generated an estimated $9.6M in annual revenue.
Who founded TripleDart?
TripleDart was founded by Shiyam Sunder.
When was TripleDart founded?
TripleDart was founded in 2021.
How many employees does TripleDart have?
As of 2024, TripleDart had 80 employees.
Where is TripleDart headquartered?
TripleDart is headquartered in Plano, Texas, United States.
Compare TripleDart to the industry
TripleDart operates across multiple industries. Browse revenue, funding, and growth data for TripleDart in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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