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How TrueClicks CEO Wijnand Meijer grew TrueClicks to $1.4M revenue with a 13 person team in 2025.

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user.

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TrueClicks Revenue

In 2025, TrueClicks's revenue reached $1.4M. Since its launch in 2017, TrueClicks has shown consistent revenue growth.

TrueClicks Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M201720182019202020212022202320242025$0$1MSource: GetLatka.com
YearMilestone
2025TrueClicks Hit $1.4m revenue in July 2025
2017Launched with $0 revenue

TrueClicks Valuation, Funding Rounds

TrueClicks's most recent disclosed valuation is $4.3M.

TrueClicks is a bootstrapped Advertiser Campaign Management Software startup. Founded in 2017, TrueClicks has grown to $1.4M in revenue without raising any venture capital or outside funding.

As a self-funded Advertiser Campaign Management Software SaaS company, TrueClicks has built its business with no outside investment.

TrueClicks Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120172017 cumulative: $0 • 2017 Founded: $02017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

TrueClicks Employees & Team Size

TrueClicks employs approximately 13 people as of 2026.

TrueClicks has 13 total employees in different roles and functions.

TrueClicks Team GrowthReported headcount over time03691215201720182019202020212022202320242025001313Source: GetLatka.com
YearMilestone
2025Reached 13 employees (July 2025)

Founder / CEO

Wijnand Meijer

Wijnand Meijer is listed as Founder / CEO at TrueClicks.

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Customers

We do not have customer count information for TrueClicks yet.

Frequently Asked Questions about TrueClicks

What is TrueClicks's revenue?

TrueClicks generates $1.4M in revenue.

Who is the CEO of TrueClicks?

The CEO of TrueClicks is Wijnand Meijer.

How much funding does TrueClicks have?

TrueClicks raised $0.

How many employees does TrueClicks have?

TrueClicks has 13 employees.

Where is TrueClicks headquarters?

TrueClicks is headquartered in Amsterdam, Noord-Holland, Netherlands.

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Compare TrueClicks to the industry

TrueClicks operates across multiple industries. Browse revenue, funding, and growth data for TrueClicks in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .