TrueCoach
Boulder, Colorado, United States
Valuation
$3.8M
2021 Revenue
$1.3M
Customers
20K
Funding
$2.6M
Avg ACV
$63
Team · 2023
21
Founded
2015
TrueCoach Revenue, Valuation & Funding (2021)
Developer of a coaching platform intended to help coaches save time and deliver a better experience for their clients. The company's offerings include to track individualized fitness programs, offers virtual fitness coaches and keeps clients connected and engaged with their trainers, enabling coaches to save time, deliver better experiences for their clients and grow their training businesses.
Last updated
TrueCoach Revenue
In 2021, TrueCoach's revenue reached $1.3M. Since its launch in 2015, TrueCoach has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2021 | TrueCoach Hit $1.3m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
TrueCoach Valuation, Funding Rounds
TrueCoach reached a $3.8M valuation in 2025, set during its M&A Offer round.
TrueCoach has raised $2.6M in total funding across 4 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $3.8M | - | |
| 2019 | Funding round | $2M | - | - | |
| 2017 | Funding round | $405K | - | - | |
| 2016 | Funding round | $100K | - | - | |
| 2016 | Funding round | $120K | - | - |
Founder / CEO
Casey Jenks
CEO
Casey is the cofounder & CEO of TrueCoach, the leading platform for coaches & gym owners to deliver individualized training programs to their clients no matter where they are. Prior to starting TrueCoach, Casey started CrossFit Kings Point in Orlando with his wife, which grew to over 300 members at its peak. He also has 15 years of experience building web applications. Casey now lives in Boulder, Colorado, and in his free time he enjoys training, snowboarding, basketball, mountain biking, surfing, and spending time with his wife and 2 australian shepherds. Please do not contact me regarding IT or consulting services - you will be ignored and blocked.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
TrueCoach serves 20K customers.
TrueCoach Employees & Team Size
TrueCoach employs approximately 21 people as of 2026, down from 22 in 2021, including 1 sales reps that carry a quota. It serves 20K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 21 employees (July 2023) | |
| 2021 | Reached 22 employees (April 2021) |
Frequently Asked Questions about TrueCoach
What is TrueCoach's revenue?
TrueCoach generates $1.3M in revenue.
Who founded TrueCoach?
TrueCoach was founded by Casey Jenks.
Who is the CEO of TrueCoach?
The CEO of TrueCoach is Casey Jenks.
How much funding does TrueCoach have?
TrueCoach raised $2.6M across 4 rounds.
How many employees does TrueCoach have?
TrueCoach has 21 employees.
Where is TrueCoach headquarters?
TrueCoach is headquartered in Boulder, Colorado, United States.
Compare TrueCoach to the industry
TrueCoach operates across multiple industries. Browse revenue, funding, and growth data for TrueCoach in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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