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TrueCoach

Boulder, Colorado, United States

2021 Revenue

$1.3M

Customers

20K

Funding

$2.6M

Avg ACV

$63

Team · 2023

21

Founded

2015

TrueCoach Revenue & Funding (2021)

TrueCoach generated $1.3M in revenue in 2021.

Developer of a coaching platform intended to help coaches save time and deliver a better experience for their clients. The company's offerings include to track individualized fitness programs, offers virtual fitness coaches and keeps clients connected and engaged with their trainers, enabling coaches to save time, deliver better experiences for their clients and grow their training businesses.

Last updated

TrueCoach Revenue

In 2021, TrueCoach's revenue reached $1.3M.

TrueCoach Revenue GrowthReported revenue / ARR over time$0$300K$600K$900K$1.2M$1.5M2015201620172018201920202021$0$1.3MSource: GetLatka.com
YearMilestoneSource
2021TrueCoach Hit $1.3m revenue in April 2021Not recorded
2015Launched with $0 revenue

TrueCoach Valuation, Funding Rounds

TrueCoach has not publicly disclosed its valuation. The company has raised $2.6M in total funding to date.

TrueCoach has raised $2.6M in total funding across 4 rounds, with its most recent round in 2019.

TrueCoach Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$600K$0.4$1.2M$0.6$1.8M$0.8$2.4M$1$3M20152016201720182019Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2019Funding round$2M--Not recorded
2017Funding round$405K--Not recorded
2016Funding round$100K--Not recorded
2016Funding round$120K--Not recorded

Founder / CEO

Casey Jenks

CEO

Casey is the cofounder & CEO of TrueCoach, the leading platform for coaches & gym owners to deliver individualized training programs to their clients no matter where they are. Prior to starting TrueCoach, Casey started CrossFit Kings Point in Orlando with his wife, which grew to over 300 members at its peak. He also has 15 years of experience building web applications. Casey now lives in Boulder, Colorado, and in his free time he enjoys training, snowboarding, basketball, mountain biking, surfing, and spending time with his wife and 2 australian shepherds. Please do not contact me regarding IT or consulting services - you will be ignored and blocked.

Customers

TrueCoach serves 20K customers.

TrueCoach Employees & Team Size

TrueCoach employs approximately 21 people as of 2026, down from 22 in 2021, including 1 sales reps that carry a quota. It serves 20K customers that rely on its solutions.

TrueCoach Team GrowthReported headcount over time05101520252015201620172018201920202021202220230022222121Source: GetLatka.com
YearMilestoneSource
2023Reached 21 employees (July 2023)Not recorded
2021Reached 22 employees (April 2021)Not recorded

Frequently Asked Questions about TrueCoach

Is TrueCoach still an independent company?

No. TrueCoach was acquired.

What is TrueCoach's revenue?

As of 2021, TrueCoach generated $1.3M in revenue.

Who founded TrueCoach?

TrueCoach was founded by Casey Jenks.

How much funding does TrueCoach have?

TrueCoach raised $2.6M across 4 rounds.

How many employees does TrueCoach have?

As of 2023, TrueCoach had 21 employees.

Where is TrueCoach headquartered?

TrueCoach is headquartered in Boulder, Colorado, United States.

Compare TrueCoach to the industry

TrueCoach operates across multiple industries. Browse revenue, funding, and growth data for TrueCoach in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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