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TrueCar

Irving, Texas, United States

2024 Revenue

$153.7M

Customers

10.8K

Funding

$0

Avg ACV

$14.3K

Team

380

Founded

2003

TrueCar Revenue (2024)

TrueCar generated $153.7M in revenue in 2024. Source: app.quotemedia.com

At TrueCar, we’re all drivers. Our Crew is made up of passionate, ambitious people who are united in our mission to reimagine the car buying experience for consumers and dealers.

Every mile is special when you’re behind the wheel of a car you truly love. That’s why we’re committed to making buying a new car feel just as good as driving one. Our shopping tools make it easy to shop various brands online, compare real, transparent pricing data and get exclusive discounts. We are transforming car buying so that every TrueCar shopper that walks into one of our trusted dealers can feel confident knowing they’ll be driving off with their best deal.

But we can’t do this alone. Our network of Certified Dealers plays an essential role in helping car shoppers feel supported and empowered throughout this process. We’ve evolved how we work with our dealers and are committed to continue to innovate in order to fuel their growth. Beyond just a listing site, we’re a partner that creates custom solutions designed to help them turn car shoppers into confident buyers.

At TrueCar, we’re all drivers, and rather than wait for change, we create it. If shaping the future of car buying sounds exciting to you, then check out the life tab to learn what it's like to be part of the TrueCar Crew.

Last updated

TrueCar Revenue

In 2024, TrueCar's revenue reached $153.7M.

TrueCar Revenue GrowthReported revenue / ARR over time$0$40M$80M$120M$160M$200M200320052007200920112013201520172019202120232024$0$153.7MSource: GetLatka.com
YearMilestoneSource
2024TrueCar Hit $153.7m revenue in December 2024app.quotemedia.com
2003Launched with $0 revenue

TrueCar Valuation, Funding Rounds

We do not have funding information about TrueCar yet.

No funding has been reported for TrueCar yet.

Founder / CEO

Mike Darrow

CEO

Mike Darrow is the President and Chief Executive Officer of TrueCar, Inc. He has more than 30 years of experience working in the automotive industry. Mike joined TrueCar in 2017, serving as our Executive Vice President of OEM and Partner Development and President of ALG before being appointed President and Chief Executive Officer. Before joining TrueCar, Mike held leadership roles over 14 years at Edmunds.com, including Chief Executive Officer of Edmunds Data Services and Chief Sales Officer. Before joining Edmunds, Mike spent nearly 20 years with Chrysler and Nissan in a variety of leadership roles in Sales, Marketing and Incentives. Mike holds a B.S. in Economics from Allegheny University.

Customers

TrueCar serves 10.8K customers.

TrueCar Employees & Team Size

TrueCar employs approximately 380 people as of 2026, up from 40 in 2021, including 2 sales reps that carry a quota. It serves 10.8K customers that rely on its solutions.

TrueCar Team GrowthReported headcount over time0100200300400200320052007200920112013201520172019202120232024004040380380Source: GetLatka.com
YearMilestoneSource
2024Reached 380 employees (December 2024)Not recorded
2021Reached 40 employees (April 2021)Not recorded

Frequently Asked Questions about TrueCar

Is TrueCar a public company?

Yes. TrueCar is publicly traded.

What is TrueCar's revenue?

As of 2024, TrueCar generated $153.7M in revenue.

Who founded TrueCar?

TrueCar was founded by Mike Darrow.

Who is the CEO of TrueCar?

The CEO of TrueCar is Mike Darrow.

How many employees does TrueCar have?

As of 2024, TrueCar had 380 employees.

Where is TrueCar headquartered?

TrueCar is headquartered in Irving, Texas, United States.

Compare TrueCar to the industry

TrueCar operates across multiple industries. Browse revenue, funding, and growth data for TrueCar in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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