TrueCar
Valuation
$4.5M
2024 Revenue
$153.7M
Customers
10.8K
Funding
$0
Avg ACV
$14.3K
Team
380
Founded
2003
How TrueCar CEO Mike Darrow grew TrueCar to $153.7M revenue and 10.8K customers in 2024.
At TrueCar, we’re all drivers. Our Crew is made up of passionate, ambitious people who are united in our mission to reimagine the car buying experience for consumers and dealers. Every mile is special when you’re behind the wheel of a car you truly love. That’s why we’re committed to making buying a new car feel just as good as driving one. Our shopping tools make it easy to shop various brands online, compare real, transparent pricing data and get exclusive discounts. We are transforming car buying so that every TrueCar shopper that walks into one of our trusted dealers can feel confident knowing they’ll be driving off with their best deal. But we can’t do this alone. Our network of Certified Dealers plays an essential role in helping car shoppers feel supported and empowered throughout this process. We’ve evolved how we work with our dealers and are committed to continue to innovate in order to fuel their growth. Beyond just a listing site, we’re a partner that creates custom solutions designed to help them turn car shoppers into confident buyers. At TrueCar, we’re all drivers, and rather than wait for change, we create it. If shaping the future of car buying sounds exciting to you, then check out the life tab to learn what it's like to be part of the TrueCar Crew.
Last updated
TrueCar Revenue
In 2024, TrueCar's revenue reached $153.7M. Since its launch in 2003, TrueCar has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | TrueCar Hit $153.7m revenue in December 2024Source |
| 2003 | Launched with $0 revenue |
TrueCar Valuation, Funding Rounds
TrueCar's most recent disclosed valuation is $4.5M.
TrueCar is a bootstrapped Automotive Digital Retailing Software startup. Founded in 2003, TrueCar has grown to $153.7M in revenue without raising any venture capital or outside funding.
As a self-funded Automotive Digital Retailing Software SaaS company, TrueCar has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
TrueCar Employees & Team Size
TrueCar employs approximately 380 people as of 2026, up from 40 in 2021.
TrueCar has 380 total employees in different roles and functions and 2 sales reps that carry a quota. They have 10.8K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 380 employees (December 2024) |
| 2021 | Reached 40 employees (April 2021) |
Founder / CEO
Mike Darrow
Mike Darrow is the President and Chief Executive Officer of TrueCar, Inc. He has more than 30 years of experience working in the automotive industry. Mike joined TrueCar in 2017, serving as our Executive Vice President of OEM and Partner Development and President of ALG before being appointed President and Chief Executive Officer. Before joining TrueCar, Mike held leadership roles over 14 years at Edmunds.com, including Chief Executive Officer of Edmunds Data Services and Chief Sales Officer. Before joining Edmunds, Mike spent nearly 20 years with Chrysler and Nissan in a variety of leadership roles in Sales, Marketing and Incentives. Mike holds a B.S. in Economics from Allegheny University.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how TrueCar acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about TrueCar
What is TrueCar's revenue?
TrueCar generates $153.7M in revenue.
Who founded TrueCar?
TrueCar was founded by Mike Darrow.
Who is the CEO of TrueCar?
The CEO of TrueCar is Mike Darrow.
How much funding does TrueCar have?
TrueCar raised $0.
How many employees does TrueCar have?
TrueCar has 380 employees.
Where is TrueCar headquarters?
TrueCar is headquartered in Irving, Texas, United States.
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Compare TrueCar to the industry
TrueCar operates across multiple industries. Browse revenue, funding, and growth data for TrueCar in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .