TrueCarrevenue & acquisition
Automotive Digital Retailing SoftwareIrving, TexasFounded 2003
TrueCar was acquired by Fair Holdings in 2026.
TrueCar is an Automotive Digital Retailing Software company based in Irving, founded in 2003.
- Customers
- 10.8K
TrueCar revenue
TrueCar's annual revenue was $175.6M in December 2024, its last figure before Fair Holdings bought it (SEC filing). That is up 11% from $158.7M a year earlier.
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Dec 2023 | $158.7M | SEC filing |
| Dec 2024 | $175.6M | SEC filing |
Who owns TrueCar
Fair Holdings owns TrueCar. It bought the company in January 2026 for $227M (stockanalysis.com).
TrueCar CEO, founders & employees
Mike Darrow founded TrueCar in 2003 and led it as CEO. TrueCar had 380 employees (December 2024, Annual Report).
- Mike DarrowFounder & CEO
All 2 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 380 | Annual Report |
| Apr 2021 | 40 | – |
TrueCar FAQ
What was TrueCar's revenue?
Before Fair Holdings bought it, TrueCar's annual revenue was $175.6M in December 2024, according to an SEC filing.
Who owns TrueCar?
Fair Holdings owns TrueCar. It bought the company for $227M in January 2026, according to stockanalysis.com.
How many employees does TrueCar have?
TrueCar had 380 employees in December 2024, according to the company's annual report.
Who founded TrueCar?
Mike Darrow founded TrueCar in 2003.
Browse Automotive Digital Retailing Software
How this page is sourced
3 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 29, 2026Data disclaimerReport a correctionClaim this profileRun TrueCar? Join the podcast