As of October 2026, Latka tracks 44 coaching software companies. They have combined revenues of $1.4B and employ 10.5K people. They have raised $1.1B and serve 103.7M customers combined.
Every company below sells coaching software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Coaching software refers to digital platforms designed specifically to manage, deliver, and measure coaching programs within organizations. These tools streamline the coaching process, enabling coaches to organize sessions, track client progress, and facilitate communication between coaches and coachees. Typical features include client management, scheduling, invoicing, and goal tracking, which collectively enhance the coaching experience for both parties. The primary use cases for coaching software encompass a range of professional development activities, personal coaching, and organizational programs. Buyers typically include HR professionals, learning and development specialists, and coaching managers who are responsible for implementing and overseeing coaching initiatives. With the ability to provide analytics and reports, these solutions offer insights into coaching effectiveness and client engagement, supporting continuous improvement in coaching practices.
Sorting: Highest -> Lowest
Showing 10 of 44 companies ranked by annual revenue.
Lincoln, Nebraska, United States
hudl is a provider of software service for coaches, athletes and recruiters. The company provides a platform and software that provides video analysis and coaching tools for sports teams. It also offers film recording for athletes to study performance, share highlights and update personal profiles. It was established in 2006 and is based in Lincoln, Nebraska.
Berlin, Germany
CoachHub is a global provider of digital coaching solutions that operates the website coachhub.com. The company was founded in 2018 and is headquartered in Berlin, Germany, with additional offices in other parts of Europe, North America, and Asia. CoachHub's platform offers personalized coaching services to businesses and individuals, with a focus on leadership and professional development. The platform uses artificial intelligence to match users with certified coaches who have relevant expertise and experience. Users can communicate with their coaches via the platform's video conferencing and messaging tools, and access a range of resources and tools to support their coaching journey. CoachHub serves clients across various industries, including finance, technology, and healthcare, with a particular emphasis on supporting remote and distributed teams. The company's mission is to democratize access to coaching and promote personal and professional growth for all.
Copenhagen, Capital Region, Denmark
Record your sport - without a camera operator. Veo lets you record your sports match without a camera operator. Automatic recording and video-editing enables coaches and players to watch and share their sport. Veo is founded in 2015 in Copenhagen. Our vision is to democratise the video broadcasting and analytics that today only are available for the professional teams. Veo is offered for clubs, players, coaches, scouts, families and fans to give access to quality video. The videos give automised panoramic, ball detector and player detector views. The platform contains analytical and sharing features enabling all users to access and utilise the content.
Los Angeles, California, United States
Intro connects users over short video calls to get personalized advice on various topics from experts.
Amsterdam, New Hampshire, United States
Developer of a cloud-based fitness software platform designed to offer innovative fitness, member engagement, coaching and club management services. The company's platform consists of a complete ecosystem with an integrated mobile application and services for exercise and nutrition guidance, progress tracking, online coaching, member and staff management, scheduling, online sign-up, payments and access control, etc, enabling clients to connect their entire business to the system and users to tackle their nutrition intake.
Toronto, Ontario, Canada
Valence builds a platform to transform their organizational cultures with customizable digital tools.
Curitiba, Parana, Brazil
Developer of a software designed for managing inspections and field service. The company's software assembles the staffing road map for work orders, photo reports and offers technical reports and along with designing an application for day to day coaching, enabling service providers to increase revenue without increasing their expense.
Silver Spring, Maryland, United States
TeamBuildr makes strength and conditioning software for coaches, athletic departments, gyms and tactical organizations, covering workout programming, athlete monitoring and gym management. Co-founders Hewitt Tomlin and James Peters, college teammates, built the first version in 2011 and made their first sale in 2012, and the company has never raised outside capital. TeamBuildr says more than 5,500 organizations use it, and Tomlin told The SaaS Podcast in 2026 that it was a $10 million a year revenue company with 45 employees.
Latka tracks 44 coaching software companies with reported revenue. Together they generate $1.4B in annual revenue and employ 10.5K people.
Hudl is the largest, with $730.4M in annual revenue, founded in 2006.
The average coaching software company in this list makes $30.9M a year, across 44 companies with reported revenue. They serve 103.7M customers combined.
Ranked by annual revenue, the leaders are Hudl, CoachHub, BetterUp, Veo Technologies and Go-Max-One.
The 44 coaching software companies tracked here have raised $1.1B in disclosed funding between them.
- Software must facilitate client management, including tracking client goals and preferences. - Must include scheduling features that allow for the organization of coaching sessions. - Must offer invoicing capabilities to handle client billing and payments. - Should provide tools for tracking progress and outcomes of coaching engagements. - Must cater to both individual coaches and organizational coaching programs. - Not just a communication tool; must also support comprehensive coaching workflows.
