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How Universal Basket CEO Marcus Greenwood grew Universal Basket to $16.8M revenue with a 205 person team in 2021.

Developer of an automation technology designed to automate any online process. The company's technology facilitates direct transactions for insurance, loans, switching, flight and travel booking on behalf of customers, saving them time, reducing friction and increasing conversion by interacting securely with supplier website, enabling organizations increase their brand equity and customer loyalty and consumers to buy products from different eCommerce retailers in a single transaction.

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Universal Basket Revenue

In 2021, Universal Basket's revenue reached $16.8M. Since its launch in 2013, Universal Basket has shown consistent revenue growth.

Universal Basket Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M201320142015201620172018201920202021$0$17MSource: GetLatka.com
YearMilestone
2021Universal Basket Hit $16.8m revenue in April 2021
2013Launched with $0 revenue

Universal Basket Valuation, Funding Rounds

Universal Basket's most recent disclosed valuation is $50.4M.

Universal Basket is a bootstrapped Customer Communications Management Software startup. Founded in 2013, Universal Basket has grown to $16.8M in revenue without raising any venture capital or outside funding.

As a self-funded Customer Communications Management Software SaaS company, Universal Basket has built its business with no outside investment.

Universal Basket Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Universal Basket Employees & Team Size

Universal Basket employs approximately 205 people as of 2026.

Universal Basket has 205 total employees in different roles and functions and 4 sales reps that carry a quota.

Universal Basket Team GrowthReported headcount over time05010015020025020132014201520162017201820192020202100205205Source: GetLatka.com
YearMilestone
2021Reached 205 employees (April 2021)

Founder / CEO

Marcus Greenwood

Marcus is a co-founder and Head of Platform Architecture at Webjam. Webjam facilitates an environment for the self-growth of a complex network of people, content, applications and advertising (Social Media). The default Webjam offering is a B2C intuitive front-end platform for Social Media; which facilitates the aggregation, distributionand customisation of content, modules and applications in the shape of unique websites. This platform will allow users (individuals, communities, companies, organisations) to create, promote and monetise new products and applications. Webjam establishes cross product relations by adding value to all the content/information units (social networking, replication, styling, tagging, rating, commenting and distribution).

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Customers

We do not have customer count information for Universal Basket yet.

Frequently Asked Questions about Universal Basket

What is Universal Basket's revenue?

Universal Basket generates $16.8M in revenue.

Who founded Universal Basket?

Universal Basket was founded by Marcus Greenwood.

Who is the CEO of Universal Basket?

The CEO of Universal Basket is Marcus Greenwood.

How much funding does Universal Basket have?

Universal Basket raised $0.

How many employees does Universal Basket have?

Universal Basket has 205 employees.

Where is Universal Basket headquarters?

Universal Basket is headquartered in London, England, United Kingdom.

Compare Universal Basket to the industry

Universal Basket operates across multiple industries. Browse revenue, funding, and growth data for Universal Basket in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Universal Basket Revenue 2021: $16.8M ARR, $50.4M Valuation