2024 Revenue
$3.2M
Customers
25K
Funding
$23M
YOY
29.9%
Avg ACV
$130
Team
42
Founded
2014
How Universal Avenue CEO Johan Lilja grew Universal Avenue to $3.2M revenue and 25K customers in 2024.
Developer and provider of digital marketing packages intended to discover and purchase first-rate business solutions. The company's Brand Ambassador and Customer Acquisition solution accelerates the growth of innovative solutions through an on-demand direct salesforce that can be activated instantly in any location around the world, enabling small and medium businesses to achieve their ambitions for developing their organizations using digital services.
Last updated
Universal Avenue Revenue
In 2024, Universal Avenue's revenue reached $3.2M. The company previously reported $2.5M in 2023. Since its launch in 2014, Universal Avenue has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Universal Avenue Hit $3.2m revenue in October 2024 |
| 2023 | Universal Avenue Hit $2.5m revenue in December 2023 |
| 2021 | Universal Avenue Hit $3.2m revenue in April 2021 |
| 2014 | Launched with $0 revenue |
Universal Avenue Valuation, Funding Rounds
Universal Avenue has not publicly disclosed its valuation. The company has raised $23M in total funding to date.
Universal Avenue has raised $23M in total funding across 4 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2018 | Funding round | $6M | - | - |
| 2016 | Funding round | $10M | - | - |
| 2015 | Funding round | $5M | - | - |
| 2014 | Funding round | $2M | - | - |
Universal Avenue Employees & Team Size
Universal Avenue employs approximately 42 people as of 2026, down from 46 in 2023.
Universal Avenue has 42 total employees in different roles and functions. They have 25K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 42 employees (October 2024) |
| 2023 | Reached 46 employees (December 2023) |
| 2022 | Reached 46 employees (December 2022) |
| 2021 | Reached 71 employees (December 2021) |
| 2021 | Reached 78 employees (April 2021) |
Founder / CEO
Johan Lilja
Johan is the CEO and Co-Founder of Universal Avenue, a Stockholm based company on a mission to digitalize SMBs globally. At Universal Avenue Johan drives the company’s vision, strategy, product and growth. - Johan has 15+ years’ experience in building, running and growing online businesses and entertainment companies. He has held the positions ofExecutive VP and Head of Europe at Highlight Media Group and managerial positions within Business Development, Sales and Marketing within Modern Times Group (MTG). - Johan has also held various executive and director roles in YouPlanet, YouModels, NetSelection and Nordic Search. - Johan holds a MSc. in Industrial Engineering from the Royal Institute of Technology and MSc. in Business combined from Stockholm University and Stockholm School of Economics
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Universal Avenue acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Universal Avenue
What is Universal Avenue's revenue?
Universal Avenue generates $3.2M in revenue.
Who founded Universal Avenue?
Universal Avenue was founded by Johan Lilja.
Who is the CEO of Universal Avenue?
The CEO of Universal Avenue is Johan Lilja.
How much funding does Universal Avenue have?
Universal Avenue raised $23M.
How many employees does Universal Avenue have?
Universal Avenue has 42 employees.
Where is Universal Avenue headquarters?
Universal Avenue is headquartered in Stockholm, Stockholm, Sweden.
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Compare Universal Avenue to the industry
Universal Avenue operates across multiple industries. Browse revenue, funding, and growth data for Universal Avenue in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .