2024 Revenue
$3.2M
Customers
25K
Funding
$23M
YOY
29.9%
Avg ACV
$130
Team
42
Founded
2014
How Universal Avenue CEO Johan Lilja grew to $3.2M revenue and 25K customers in 2024.
Developer and provider of digital marketing packages intended to discover and purchase first-rate business solutions. The company's Brand Ambassador and Customer Acquisition solution accelerates the growth of innovative solutions through an on-demand direct salesforce that can be activated instantly in any location around the world, enabling small and medium businesses to achieve their ambitions for developing their organizations using digital services.
Last updated
Universal Avenue Revenue
In 2024, Universal Avenue's revenue reached $3.2M. The company previously reported $2.5M in 2023. Since its launch in 2014, Universal Avenue has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Universal Avenue Hit $3.2m revenue in October 2024 | |
| 2023 | Universal Avenue Hit $2.5m revenue in December 2023 | |
| 2021 | Universal Avenue Hit $3.2m revenue in April 2021 | |
| 2014 | Launched with $0 revenue |
Universal Avenue Valuation, Funding Rounds
Universal Avenue has not publicly disclosed its valuation. The company has raised $23M in total funding to date.
Universal Avenue has raised $23M in total funding across 4 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2018 | Funding round | $6M | - | - | |
| 2016 | Funding round | $10M | - | - | |
| 2015 | Funding round | $5M | - | - | |
| 2014 | Funding round | $2M | - | - |
Founder / CEO
Johan Lilja
CEO
Johan is the CEO and Co-Founder of Universal Avenue, a Stockholm based company on a mission to digitalize SMBs globally. At Universal Avenue Johan drives the company’s vision, strategy, product and growth. - Johan has 15+ years’ experience in building, running and growing online businesses and entertainment companies. He has held the positions ofExecutive VP and Head of Europe at Highlight Media Group and managerial positions within Business Development, Sales and Marketing within Modern Times Group (MTG). - Johan has also held various executive and director roles in YouPlanet, YouModels, NetSelection and Nordic Search. - Johan holds a MSc. in Industrial Engineering from the Royal Institute of Technology and MSc. in Business combined from Stockholm University and Stockholm School of Economics
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Universal Avenue serves 25K customers.
Universal Avenue Employees & Team Size
Universal Avenue employs approximately 42 people as of 2026, down from 46 in 2023. It serves 25K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 42 employees (October 2024) |
| 2023 | Reached 46 employees (December 2023) |
| 2022 | Reached 46 employees (December 2022) |
| 2021 | Reached 71 employees (December 2021) |
| 2021 | Reached 78 employees (April 2021) |
Frequently Asked Questions about Universal Avenue
What is Universal Avenue's revenue?
Universal Avenue generates an estimated $3.2M in annual revenue.
Who founded Universal Avenue?
Universal Avenue was founded by Johan Lilja.
Who is the CEO of Universal Avenue?
The CEO of Universal Avenue is Johan Lilja.
How much funding does Universal Avenue have?
Universal Avenue raised $23M across 4 rounds.
How many employees does Universal Avenue have?
Universal Avenue has 42 employees.
Where is Universal Avenue headquarters?
Universal Avenue is headquartered in Stockholm, Stockholm, Sweden.
Compare Universal Avenue to the industry
Universal Avenue operates across multiple industries. Browse revenue, funding, and growth data for Universal Avenue in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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