Abraham named Kajabi, Thinkific, and Teachable as Vonza's primary competitors. According to Abraham, Kajabi raised $550,000,000 in 2021. He also said Thinkific, which is publicly traded, and Teachable together raised more than $300,000,000 in 2021. These figures are attributed to Abraham's characterization during the interview and are not independently confirmed company figures.
Abraham argued that Vonza's all-in-one positioning differentiates it from these rivals, which he described as more narrowly focused. He said many software companies that once advised founders to focus on a single tool are now expanding to multiple products, validating the direction Vonza pursued from its 2018 conception.