Valuation
$10.2M
2021 Revenue
$3.4M
Funding
$0
Team
129
Founded
2005
How Voyado CEO Johan Backarlin grew Voyado to $3.4M revenue with a 129 person team in 2021.
Provider of a cloud-based data-driven market platform. The company operates and develops customer database, marketing automation, loyalty & bonus logic, campaign & mail engine and reporting tools which connects all customer data with analytics and communication tools so that retailers and retail brands can create personalized, one-on-one conversations with their customers.
Last updated
Voyado Revenue
In 2021, Voyado's revenue reached $3.4M. Since its launch in 2005, Voyado has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Voyado Hit $3.4m revenue in April 2021 |
| 2005 | Launched with $0 revenue |
Voyado Valuation, Funding Rounds
Voyado's most recent disclosed valuation is $10.2M.
Voyado is a bootstrapped E-Commerce Personalization Software startup. Founded in 2005, Voyado has grown to $3.4M in revenue without raising any venture capital or outside funding.
As a self-funded E-Commerce Personalization Software SaaS company, Voyado has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Voyado Employees & Team Size
Voyado employs approximately 129 people as of 2026.
Voyado has 129 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2021 | Reached 129 employees (April 2021) |
Founder / CEO
Johan Backarlin
Johan Bäckarlin, founder and CEO of Revide, the company behind the loyalty system Voyado (formerly eClub)
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Voyado yet.
Frequently Asked Questions about Voyado
What is Voyado's revenue?
Voyado generates $3.4M in revenue.
Who founded Voyado?
Voyado was founded by Johan Backarlin.
Who is the CEO of Voyado?
The CEO of Voyado is Johan Backarlin.
How much funding does Voyado have?
Voyado raised $0.
How many employees does Voyado have?
Voyado has 129 employees.
Where is Voyado headquarters?
Voyado is headquartered in Stockholm, Sweden.
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Compare Voyado to the industry
Voyado operates across multiple industries. Browse revenue, funding, and growth data for Voyado in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .