Webflowrevenue, valuation & funding

Website Builder SoftwareSan Francisco, CaliforniaFounded 2012CEO Linda Tong

Webflow is a San Francisco-based SaaS company offering a web design and publishing platform that combines the design flexibility of a tool like Photoshop with the publishing power of WordPress.

webflow.com LinkedInUpdated Oct 7, 2026

Annual revenue: $212.5M; Oct 2024EST
Latka List: #29; of 1,301 interviewed companiesEST
Valuation: $4B; 2021
Total raised: $217.8M; 4 rounds
Employees: 1,565; Nov 2025

Webflow revenue

Webflow's last reported revenue was $100M in July 2022 (PR Newswire). GetLatka estimates it at about $212.5M a year (October 2024). Webflow is #29 on the Latka List. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.

$100M

$200M

–

$14.4M

–

$66M

–

$100M

$128M

$212.5M

2012…2013–172018201920202021202220232024

ReportedEstimateFounded 2012 at $0; every reading has its own bar

All 5 revenue readings, with sources

As of	Revenue	Source
Jul 2018	$14.4M	–
Dec 2020	$66M	–
Jul 2022	$100M	PR Newswire
Dec 2023	$128MEST	GetLatka estimate
Oct 2024	$212.5MEST	GetLatka estimate

– source not recorded

Webflow valuation

Webflow is privately held, so there is no Webflow stock to buy. Investors valued it at $4B in its 2021 Series B.

Valuation history$4B Series B 2021$350M Series A 2019

Webflow funding rounds & investors

Webflow has raised $217.8M across four rounds since 2013. The latest was a $140M Series B in 2021.

Date	Round	Raised	Valuation	Source
2021	Series B	$140M	$4B	–
Dec 2019	Series A	$72M	$350M	–
Jun 2014	Seed	$2.9M	–	–
Aug 2013	Funding round	$2.9M	–	Vlad Magdalin on cameraWatch at 2:06
	Total raised	$217.8M

Interviews with Vlad Magdalin

Nathan Latka has interviewed Webflow once, speaking with Vlad Magdalin. Each figure links to the second it was said.

Watch

July 2018 · Vlad Magdalin, CEO

How Webflow Reached Nearly 30,000 Customers and 100% Year-Over-Year Growth (Interview with Vlad Magdalin)

ProfitableYesWatch at 12:25
CustomersApproaching 30,000Watch at 1:46
Revenue per user$40 per month (average customer)Watch at 1:13
Net revenue retentionAbout 100% (flat; sometimes slightly under)Watch at 4:02
Gross churn4% a month, up to 5% (designer plans only; customer churn)Watch at 4:47
CACAbout $80, up to $85Watch at 8:52
+3 more

Read the interview Watch

Growth tactics they described: Organic SEOWatch at 9:31

Webflow competitors

Webflow competes most directly with Shopify.

Company	Revenue	Funding	Employees	Customers	Founded
Shopify	$11.6B	$122.3M	8,300	2.6M	2004
Webflow	$212.5M	$217.8M	1,565	30K	2012

Webflow CEO & employees

Linda Tong is CEO of Webflow. Webflow has 1,565 employees (November 2025, LinkedIn), up from 1,342 a year earlier.

Linda TongCEO
Vlad MagdalinCIO
1 interview

BoardLaela Sturdy, Bryant Chou, Sergie Magdalin

500

1,000

1,500

151

234

617

952

1,110

1,342

1,565

20182019202020212022202320242025

ReportedOne figure per year; a reported figure wins over an estimate

All 11 headcount readings, with sources

As of	Employees	Source
Nov 2025	1,565	LinkedIn
Sep 2024	1,342	Forbes
Dec 2023	1,110	LinkedIn
Dec 2022	952	LinkedIn
Dec 2021	617	LinkedIn
2021	225	–
Dec 2020	234	–
Jun 2020	191	–
Dec 2019	151	–
Jul 2018	65	Vlad Magdalin on cameraWatch at 11:17
Aug 2013	85	–

Webflow FAQ

What is Webflow's revenue?

GetLatka estimates Webflow's revenue at about $212.5M a year (October 2024). The last reported figure was $100M in July 2022, according to PR Newswire.

What is Webflow's valuation?

Investors valued Webflow at $4B in its 2021 Series B.

How much funding has Webflow raised?

Webflow has raised $217.8M across four funding rounds. The latest was a $140M Series B in 2021.

Is Webflow publicly traded?

No. Webflow is a private company, so its shares aren't traded on a stock exchange.

Is Webflow profitable?

Webflow was profitable in July 2018, as Vlad Magdalin said on camera.

How many employees does Webflow have?

Webflow has 1,565 employees as of November 2025, according to LinkedIn.

Who is the CEO of Webflow?

Linda Tong is the CEO of Webflow.

How this page is sourced

11 said on camera · 6 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 7, 2026Data disclaimer Report a correction Claim this profile