De Gonfreville referenced several companies when describing the competitive landscape, though none of the figures he cited about these companies are confirmed by those companies. According to de Gonfreville, the mature market equivalents to Ziwo include RingCentral and NICE inContact in the contact center space, and Twilio as the cloud telephony infrastructure layer on which US-market competitors build. He described Ziwo as occupying the combined role of Twilio and RingCentral in markets where neither has built the necessary local infrastructure.
FrontApp was cited by host Nathan Latka as a comparable for managing inbound customer communications, and de Gonfreville confirmed the analogy while emphasizing the infrastructure differentiation. De Gonfreville also noted that emerging markets are roughly five to ten years behind mature markets in customer experience technology adoption, which he described as the core demand driver for Ziwo.