Jen Grant
- Board Advisor at Appify
GetLatka interview
How Appify Grew ARR to $1M and Average Contract Value to $125K in Under Two Years (Interview with CEO Jen Grant)
Jen Grant (Board Advisor of Appify) spoke to Nathan Latka on July 6, 2022.
Appify figures from the interview
- ARR (2022)
- $1M
- Avg Contract Value (2022)
- $125K
- Biggest Customer Contract (2022)
- $336K
- Team Size (2022)
- 35
- Total Funding Raised
- $11.5M
“Our ARPU was pretty low, but, oh, we were gonna get the volume. And what we realized in the last two years is that the product itself really speaks more to an enterprise play. And as we started really digging in and finding that product market fit, it was much more useful for larger enterprises. So now our average selling price is 125 k. We're, you know, we're we closed a big 336 k deal.”
“Yeah. Yeah. Exactly. Wow. So we've got these big, big contracts. Of course, you have to change your entire the way you run the business because instead of this sort of fast volume, like, get them up and running, you have these longer sales cycles. There's, like, ten, fifteen people at the company. You're meeting multiple times to sort of get everybody on board. You sometimes have to work with procurement and, you know, legal and contract negotiations.”
“We're not quite there because we're a little land Close. Scan. We're actually right just about at the 1,000,000 ARR, which we're really excited. Like, Fair literally, we're, like, just about to go bing and get that.”