Jean Spencer
- Senior Manager Integrated Campaigns at Zenefits
Bio
I am a data-driven content marketing strategist. I build frameworks set processes develop creative content and help brands discover strategies that make big splashes. My background is in journalism and SaaS. SOME RECENT HIGHLIGHTS Named to Chairmans Council Zenefits 2020 Featured as Microsoft best practice in content marketing strategy 2016 Named Kapost Top 50 content marketing brand 2015 Increased leads for Microsoft Dynamics 365 by 2000 in six months from 13 to 1300 per week. 2015 Created all content for Microsoft Cybersecurity website. 2015 Featured as a top-100 Power Player in Colorado 2014 httpswww.linkedin.compulsearticle20141103182619-30486141-100-must-follow-coloradans-on-twitter Included in the Top 20 Blogs of 2014 httpupcity.comblog201411top-20-content-marketing-articles-of-2014 SKILLS Writing designing Demand gen marketing Lead score models Global content marketing frameworks Enterprise scale marketing with start-up scale cleverness HISTORY In 2010 I invented touchscreen gloves and created an entirely new category through an e-commerce shop www.Agloves.com. I know it sounds like inventing the post-it but its true I was responsible for Agloves brand strategic content marketing e-commerce sales social media marketing web design and SEO. We did 3M in sales in our first two years at a time when ecomm was still a big question mark. Some of my Agloves PR successes include coverage in The New York Times MSNBCs Top-Ten Holiday Gadget List lifehacker.com gizmodo.com the L.A. Times Fox Business News and others. But really...I cut my teeth in journalism. After college and working at local papers I took an internship-turned-job-offer at The Wall Street Journal in Washington D.C. as a political journalist. I wrote two front page stories and dozens more published in the A section and online. Specialties content marketing marketing strategy PR writing editing reporting SEO digital marketing e-commerce brand building alternative education cloud computing blockchain IoT AI machine learning big data SaaS PaaS and recently cannabis. Follow me jeanwrites