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How 44i CEO James Lather grew 44i to $24.2M revenue with a 22 person team in 2024.

A full-service digital and traditional marketing firm helping businesses generate more revenue by dramatically improving and increasing their visibility

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44i Revenue

In 2024, 44i's revenue reached $24.2M. The company previously reported $24.2M in 2024. Since its launch in 2002, 44i has shown consistent revenue growth.

44i Revenue GrowthReported revenue / ARR by year$0$6M$12M$18M$24M$30M200220042006200820102012201420162018202020222024$0$24MSource: GetLatka.com
YearMilestone
202444i Hit $24.2m revenue in June 2024
202444i Hit $24.2m revenue in June 2024
2002Launched with $0 revenue

44i Valuation, Funding Rounds

44i's most recent disclosed valuation is $72.6M.

44i is a bootstrapped Marketing Agency startup. Founded in 2002, 44i has grown to $24.2M in revenue without raising any venture capital or outside funding.

As a self-funded Marketing Agency SaaS company, 44i has built its business with no outside investment.

44i Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120022002 cumulative: $0 • 2002 Founded: $02002 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

44i Employees & Team Size

44i employs approximately 22 people as of 2026.

44i has 22 total employees in different roles and functions.

44i Team GrowthReported headcount over time05101520252002200420062008201020122014201620182020202220242025002222Source: GetLatka.com
YearMilestone
2025Reached 22 employees (January 2025)
2024Reached 22 employees (July 2024)

Founder / CEO

James Lather

James Lather is listed as Founder / CEO at 44i.

Q&A

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Customers

We do not have customer count information for 44i yet.

Frequently Asked Questions about 44i

What is 44i's revenue?

44i generates $24.2M in revenue.

Who founded 44i?

44i was founded by James Lather.

Who is the CEO of 44i?

The CEO of 44i is James Lather.

How much funding does 44i have?

44i raised $0.

How many employees does 44i have?

44i has 22 employees.

Where is 44i headquarters?

44i is headquartered in Sioux Falls, South Dakota, United States.

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Compare 44i to the industry

44i operates across multiple industries. Browse revenue, funding, and growth data for 44i in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .