Allocadiarevenue, acquisition & funding
Marketing Resource Management SoftwareVancouver, British Columbia, CanadaFounded 2010
Allocadia was acquired by BrandMaker. See BrandMaker's profile →
Allocadia is a B2B SAAS company that provides marketing performance management software, helping marketers plan, track, and optimize their marketing investments and activities.
Allocadia revenue
Allocadia's annual revenue was $10.6M in August 2020, its last figure before BrandMaker bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $10.6M | – |
– source not recorded
Who owns Allocadia
BrandMaker owns Allocadia. The date and price of the deal are not on record.
Allocadia funding rounds & investors
Allocadia has raised $24M across three rounds since 2013. The latest was a $16.5M Series B in December 2015.
| Date | Round | Raised |
|---|---|---|
| Dec 2015 | Series B | $16.5M |
| Jun 2014 | Series A | $6.5M |
| Jan 2013 | Seed | $1M |
| Total raised | $24M |
Allocadia CEO, founders & employees
Kristine Steuart founded Allocadia in 2010 and led it as CEO. Allocadia had 118 employees (December 2020).
- Kristine SteuartFounder & CEO
Team mix (Dec 2020): 24 engineers, 24 in sales, 10 in marketing
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 118 | – |
| Aug 2020 | 118 | – |
| Jun 2020 | 115 | – |
| Dec 2019 | 119 | – |
| Dec 2018 | 104 | – |
Allocadia FAQ
What was Allocadia's revenue?
Before BrandMaker bought it, Allocadia's annual revenue was $10.6M in August 2020 (source not recorded).
Who owns Allocadia?
BrandMaker owns Allocadia.
How much funding has Allocadia raised?
Allocadia raised $24M across three funding rounds before BrandMaker bought it. The last was a $16.5M Series B in December 2015.
How many employees does Allocadia have?
Allocadia had 118 employees in December 2020.
Who founded Allocadia?
Kristine Steuart founded Allocadia in 2010.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Allocadia? Join the podcast