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Vancouver, British Columbia, Canada
Allocadia is a B2B SAAS company that provides marketing performance management software, helping marketers plan, track, and optimize their marketing investments and activities. The platform allows teams to align their marketing budgets with their strategic plans, track spending in real-time, and measure the impact of their marketing efforts.
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In 2020, Allocadia's revenue reached $10.6M. Since its launch in 2010, Allocadia has shown consistent revenue growth.
Allocadia reached a $31.9M valuation in 2025, set during its M&A Offer round.
Allocadia has raised $24M in total funding across 3 rounds, most recently a $16.5M Series B round in 2015.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $31.9M | - | |
| 2015 | Series B | $16.5M | - | - | |
| 2014 | Series A | $6.5M | - | - |
| Question | Answer |
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| What's your age? | - |
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Allocadia serves 100 customers.
Allocadia employs approximately 118 people as of 2026, down from 119 in 2019, including 24 sales reps that carry a quota. It serves 100 customers that rely on its solutions.
Allocadia generates $10.6M in revenue.
Allocadia was founded by Kristine Steuart.
The CEO of Allocadia is Kristine Steuart.
Allocadia raised $24M across 3 rounds.
Allocadia has 118 employees.
Allocadia is headquartered in Vancouver, British Columbia, Canada.
Allocadia operates across multiple industries. Browse revenue, funding, and growth data for Allocadia in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$31.9M
2020 Revenue
$10.6M
Customers
100
Funding
$24M
Avg ACV
$106.2K
Team
118
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2020 | Allocadia Hit $10.6m revenue in August 2020 | |
| 2010 | Launched with $0 revenue |
| 2013 | Seed Round | $1M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 118 employees (December 2020) | |
| 2020 | Reached 118 employees (August 2020) | |
| 2020 | Reached 115 employees (June 2020) | |
| 2019 | Reached 119 employees (December 2019) | |
| 2018 | Reached 104 employees (December 2018) |
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