Allocadia
Valuation
$31.9M
2020 Revenue
$10.6M
Customers
100
Funding
$24M
Avg ACV
$106.2K
Team
118
Founded
2010
How Allocadia CEO Kristine Steuart grew Allocadia to $10.6M revenue and 100 customers in 2020.
Allocadia is a B2B SAAS company that provides marketing performance management software, helping marketers plan, track, and optimize their marketing investments and activities. The platform allows teams to align their marketing budgets with their strategic plans, track spending in real-time, and measure the impact of their marketing efforts.
Last updated
Allocadia Revenue
In 2020, Allocadia's revenue reached $10.6M. Since its launch in 2010, Allocadia has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2020 | Allocadia Hit $10.6m revenue in August 2020 |
| 2010 | Launched with $0 revenue |
Allocadia Valuation, Funding Rounds
Allocadia's most recent disclosed valuation is $31.9M.
Allocadia has raised $24M in total funding across 3 rounds, most recently a $16.5M Series B round in 2015.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2015 | Series B | $16.5M | - | - |
| 2014 | Series A | $6.5M | - | - |
| 2013 | Seed Round | $1M | - | - |
Allocadia Employees & Team Size
Allocadia employs approximately 118 people as of 2026, down from 119 in 2019.
Allocadia has 118 total employees in different roles and functions and 24 sales reps that carry a quota. They have 100 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2020 | Reached 118 employees (December 2020) |
| 2020 | Reached 118 employees (August 2020) |
| 2020 | Reached 115 employees (June 2020) |
| 2019 | Reached 119 employees (December 2019) |
| 2018 | Reached 104 employees (December 2018) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Allocadia acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Allocadia
What is Allocadia's revenue?
Allocadia generates $10.6M in revenue.
Who founded Allocadia?
Allocadia was founded by Kristine Steuart.
Who is the CEO of Allocadia?
The CEO of Allocadia is Kristine Steuart.
How much funding does Allocadia have?
Allocadia raised $24M.
How many employees does Allocadia have?
Allocadia has 118 employees.
Where is Allocadia headquarters?
Allocadia is headquartered in Vancouver, British Columbia, Canada.
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Compare Allocadia to the industry
Allocadia operates across multiple industries. Browse revenue, funding, and growth data for Allocadia in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .