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How Appointedd CEO Leah Hutcheon grew to $3.4M revenue with a 33 person team in 2024.

Provider of an appointment booking software intended to offer online booking and management for small businesses. The company's software helps in online payment, business management, email and SMS marketing, confirmations and reminders tools, enabling clients to grow their businesses and gain a competitive edge.

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Appointedd Revenue

In 2024, Appointedd's revenue reached $3.4M. The company previously reported $3M in 2023. Since its launch in 2011, Appointedd has shown consistent revenue growth.

Appointedd Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$750K$1.5M$2.3M$3M$3.8M20112013201520172019202120232024$0$2.5M$3.4MSource: GetLatka.com
YearMilestoneSource
2024Appointedd Hit $3.4m revenue in October 2024Estimated
2023Appointedd Hit $3m revenue in December 2023Estimated
2021Appointedd Hit $2.5m revenue in April 2021
2011Launched with $0 revenue

Appointedd Valuation, Funding Rounds

Appointedd is a bootstrapped Email Marketing Software startup. Founded in 2011, Appointedd has grown to $3.4M in revenue without raising any venture capital or outside funding.

As a self-funded Email Marketing Software SaaS company, Appointedd has built its business with no outside investment.

Appointedd Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12011Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founders

Leah Hutcheon

CEO

Leah Hutcheon is the founder and CEO of Appointedd, an Edinburgh-based startup revolutionising the way small businesses sell their timeslot appointments online. From personal trainers to massage therapists, serviced offices to large corporations, Appointedd enables online booking on any device in any timezone. Appointedd offers businesses access toCRM, marketing and business management tools, and fits seamlessly with 25+ two-way integrations. Appointedd has launched the world's first truly multi-timezone online booking system, enabling people to take bookings across different timezones seamlessly. Leah is a proud Ambassador for Women's Enterprise Scotland, Director of Future Leaders for Entrepreneurial Scotland and #ScotEDGE Award winner. An Entrepreneurial Spark supported company, Appointedd was featured in BBC documentary,

Elspeth Coates-Gibson

Chief Commercial Officer (CCO)

Elspeth Coates-Gibson is listed as Chief Commercial Officer (CCO) at Appointedd.

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Customers

We do not have customer count information for Appointedd yet.

Appointedd Employees & Team Size

Appointedd employs approximately 33 people as of 2026, up from 32 in 2023, including 4 sales reps that carry a quota.

Appointedd Team GrowthReported headcount over time081523303820112013201520172019202120232024003333Source: GetLatka.com
YearMilestoneSource
2024Reached 33 employees (October 2024)
2023Reached 32 employees (December 2023)
2022Reached 31 employees (December 2022)
2021Reached 32 employees (December 2021)
2021Reached 30 employees (April 2021)

Frequently Asked Questions about Appointedd

What is Appointedd's revenue?

Appointedd generates an estimated $3.4M in annual revenue.

Who is the CEO of Appointedd?

The CEO of Appointedd is Leah Hutcheon.

How much funding does Appointedd have?

Appointedd is bootstrapped and has not raised outside funding.

How many employees does Appointedd have?

Appointedd has 33 employees.

Where is Appointedd headquarters?

Appointedd is headquartered in Edinburgh, Scotland, United Kingdom.

Compare Appointedd to the industry

Appointedd operates across multiple industries. Browse revenue, funding, and growth data for Appointedd in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Appointedd Revenue 2024: $3.4M Est. ARR (Bootstrapped)