How ApuTime CEO Martin Lonsky grew ApuTime to $1M revenue and 300 customers in 2024.

apputime.com they help field teams that have a lot of field and human operations optimize their time and their planning launched in 2016 he was building the MVP for six years before launching but he's grown now from 10 000 a month in Revenue to 50 000 a month in Revenue in the last two months really rapid growth they've raised about 1.7 million total today their last run was 800 000 seed round last year at about a 4.5 million evaluation he sold 15 of the company team at 10 today as they look to continue to scale hey folks my guest today is Martin alonski he's building a very cool tool called appu time which is a it's the first autonomous Erp it's aputime.com Martin you ready to take us to the top hello guys all right what's an autonomous Erp give me an example of a customer that's using you yeah um basically let's imagine you are sitting in your car and you turn on your navigation uh basically your navigation will calculate the optimal Road into your destination and it will tell you when you arrive into destination and let's imagine you can do the same in company processes and the wall execution Management in inside the processes and hundreds of projects we can tell every employee what is the best thing to do right now and we can recalculate it in real time so when anything is changed inside the company we can recalculate the everything uh what is going on in in the company Martin can you give me a specific example of a company that pays you today so we are very similar to to sub in in the process management uh platform but we make it autonomously the most of our customers are from from manufacturing or light manufacturing where a lot of projects are running and they are very complex in in the processes so we can handle the the world scheduling for the human resources so basically we optimize work time schedule in real time and is this specifically for folks that are driving like on roads and maps and you're saying there's a mountain there it's too expensive or it's too costly here yeah basically basically there was there was just a similar to to the navigation but we we don't care about about the roads and so on we calculate the the tasks so uh basically we are like Asana but wheat with uh autonomous scheduling system so we can optimize the work time schedule inside the company uh we can tell tell people what is the best task for this uh this time understood and what's the average customer or company pay you per month to use the technology yeah um basically for around uh uh 1.5 uh 1000 per month 1500 per month yeah yeah yeah the most of our customers are paying uh annually so we are talking about about 10K 10K per year and would obviously don't name the customer but what does your largest customer pay I believe that it is Siemens or or we have uh we have the customer which is a public television in here in cze Republic we are based in Czech Republic in the middle of the Europe so maybe maybe the public television it's comparable but it is absolutely different segment uh but are you talking hundred thousand dollar a year contracts or a million dollar a year contracts uh no uh we are still thinking about about 20K okay so you're still trying to figure out how to get your first customer to 20K a year yeah yeah yeah yeah yeah okay yeah but basically we are focused on on the small and medium-sized companies because there is a very huge gap between between own a simple task management tools and a solution like a sub so and just to be clear you launched in 2016 I believe right yeah yes and have you bootstrapped or raised Capital today uh currently we are bootstrapping but we are running the fundraising Roadshow uh but uh we don't need to close it as soon as possible how much are you looking to raise right now uh 1.7 to 2 million dollars oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from real-time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your evaluation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview and Martin what are you learning in the market a lot of people are saying it's very tough to raise Equity right now um I'm pretty pretty clear with that because we absolutely know that we have we have a disruption technology we are we are array inventing the world area of of managing processes because you're avoiding my question now the question is not about you it's about the market do you have someone that's already given you a term sheet or what does the market telling you do you have any Equity investors ready to Pony up yeah oh yeah absolutely absolutely uh we are cool with that because we we've grown from from uh 10 10K mrr to 250 in just uh in just two months so we have very quick traction uh say that again you're at 250 000 a month in Revenue from from 10K to 250. wow you were doing 10 000 in mrr a year ago yeah we are a 50 50k mrr at this time sorry are you doing 250 000 a month right now or 58 000 a month we've grown for from 10K mrr to 50. five zero five zero and that growth happened over the past 12 months no did the girl faster in the last two months it is very very quick so if you're doing 50 000 a month today in Revenue what were you doing exactly one year ago yeah yeah yeah uh two two months ago we we've now we're on 10K a year ago how much revenue were you doing monthly okay um around one on two we've entered the market or one year ago so uh there is a huge research behind the AP time so six years uh we were doing the research I'm past academic academic researcher so there is a huge huge research behind the IEP time and we've entered the market last year so everybody had it that's six years of building an MVP launch in 2016 you go to market last year how did you pay your bills for six years easily with the angel investor behind I thought you said you bootstrapped the company yeah um at this time we are we are bootstrapping our Android investor doesn't need to invest anymore we are bootstrapping but but we need to to learn how much Capital have you raised total today uh 1.7 okay so you're not bootstrapped you have raised Capital when you raise the 1.7 million what year was that yeah sorry uh I was thinking that you you are you are asking for a bootstrapping right now uh but we are not good separate boss there so when did you raise the 1.7 million uh during this seven last years uh it was in in a lot of tranches oh I see was it a convertible note or was any of it were any of the price Equity around yeah a private Equity around so you do is they someone did put evaluation on the business yep okay so when was the last tranche of money raised was that this year or last year uh it wasn't last year and how much was that tranche just that one just just this one tranche oh let me calculate it it was in check rounds okay uh ah almost 800k okay so a lot of it and most folks in their pre-seed round are selling between 15 and 20 percent of the company...