Founded 2015

2021 Revenue





How hit $1.7M in Revenue with 1K Customers in 2021.


Developer of product development and management tools intended to help businesses to develop goal-driven products. The company's tools turn plans into action by prioritizing and assigning work items to teams and customize each team's workflow to define the process, enabling clients to track the progress of their products and efficiently plan and manage their processes in an agile environment.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40




$Funding$Revenue Revenue

In 2021, revenue run rate hit $1.7M in revenue.

$1.7M Valuation and Funding History has raised a total of $8.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
11/18/2021Series A$8.0M

Customers has 1K customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price


Churn has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention



Employees has 30 employees. They have 1 sales rep that carries a quota They have an engineering team of 8. and a marketing team of 2.


Total Team Size



8 (27%)


1 (3%)


2 (7%)


Elad Simon

Elad is the CEO of, an Early Stage startup in the Product Management space. Prior to Craft, Elad led the SMB and Media Operations teams at Taboola, where he built and led a $100M business unit, leading Product, Sales, Marketing and Account Management team to shape Taboola's SMB offering to advertisers. Before that, Elad led the SMBMarketing activities of Google in EMEA, managing a large scale team of marketers and working closely with Produc, Sales and Account Management on delivering Google's advertising products to SMBs. Elad holds a B.Sc. in Mathematics, Economics and Philosophy from Tel-Aviv University and an MBA from INSEAD


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Frequently Asked Questions about

When was founded? was founded in 2015.

Who is the CEO of

The CEO of is Elad Simon

How many employees does have? has 30 employees.

How much revenue does generate? generates $1.7M in revenue.

How much funding does have? has raised $8.0M.

Where is headquarters? is headquartered at Israel

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