Emarsys eMarketing Systemsrevenue, acquisition & funding
Generative AI SoftwareVienna, Wien, AustriaFounded 2000
Emarsys eMarketing Systems was acquired by SAP.
Emarsys is a cloud-based marketing automation platform that helps businesses to engage with their customers and optimize their marketing campaigns.
Emarsys eMarketing Systems revenue
Emarsys eMarketing Systems' annual revenue was $39.4M in April 2021, its last figure before SAP bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $39.4M | – |
– source not recorded
Who owns Emarsys eMarketing Systems
SAP owns Emarsys eMarketing Systems. The date and price of the deal are not on record.
Emarsys eMarketing Systems funding rounds & investors
Emarsys eMarketing Systems has raised $55.3M across two rounds since 2015. The latest was a $22.3M funding round in October 2016.
| Date | Round | Raised |
|---|---|---|
| Oct 2016 | Funding round | $22.3M |
| Sep 2015 | Funding round | $33M |
| Total raised | $55.3M |
Emarsys eMarketing Systems CEO, founders & employees
Joanna Milliken founded Emarsys eMarketing Systems in 2000 and led it as CEO. Emarsys eMarketing Systems had 819 employees (July 2023).
- Joanna MillikenFounder & CEO
All 2 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Jul 2023 | 819 | – |
| Apr 2021 | 780 | – |
Emarsys eMarketing Systems FAQ
What was Emarsys eMarketing Systems' revenue?
Before SAP bought it, Emarsys eMarketing Systems' annual revenue was $39.4M in April 2021 (source not recorded).
Who owns Emarsys eMarketing Systems?
SAP owns Emarsys eMarketing Systems.
How much funding has Emarsys eMarketing Systems raised?
Emarsys eMarketing Systems raised $55.3M across two funding rounds before SAP bought it. The last was a $22.3M funding round in October 2016.
How many employees does Emarsys eMarketing Systems have?
Emarsys eMarketing Systems had 819 employees in July 2023.
Who founded Emarsys eMarketing Systems?
Joanna Milliken founded Emarsys eMarketing Systems in 2000.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Emarsys eMarketing Systems? Join the podcast