Shostak referenced several competitors by name during the interview, though no financial figures about those companies were stated as confirmed facts by Flodesk. She cited Mailchimp and ConvertKit as legacy or incumbent email marketing platforms, noting that Natalie Franke switched from ConvertKit to Flodesk at the time of the pre-launch influencer email. She also referenced ClickFunnels in the context of the Checkout product launch, and mentioned that competitors in the email space charge customers more as their subscriber lists grow, in contrast to Flodesk's flat-rate model.
Shostak noted that Flodesk's pricing page illustrates the contrast directly: as a user drags a subscriber-count slider from 5,000 to 100,000, competitor pricing rises to approximately $700 per month while Flodesk remains at $35 per month, according to Shostak's description of the page at the time of the interview. These competitor pricing figures were stated by Shostak and are not independently confirmed by those companies.