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FormAssembly helps organizations move faster by eliminating the manual work of data collection, form building, and workflow creation.
With the launch of FormAssembly Atlas and Fai, our built-in agentic AI assistant, we’re ushering in a new era where branded, compliant, Salesforce-connected forms can be created in the span of a conversation. • Instantly generate forms and workflows with a single prompt • Collect clean, structured, AI-ready data from the start • Automate approvals, routing, and integrations with zero dev time • Ensure compliance and governance with built-in controls • Connect seamlessly to Salesforce, HubSpot, SharePoint, and more
See what’s possible at formassembly.com.
Last updated
In 2025, FormAssembly's revenue reached $17.6M. The company previously reported $45.9M in 2024. Since its launch in 2006, FormAssembly has shown consistent revenue growth.
FormAssembly has not publicly disclosed its valuation. The company has raised $10M in total funding to date.
FormAssembly has raised $10M in total funding across 1 round, most recently a $10M Series A round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Series A | $10M | - | - |
CEO
Cedric Savarese is the founder and CEO at FormAssembly, a leading provider of data collection and management solutions. He is responsible for the company’s strategic direction and growth. He has a master's degree in computer science from the Université Paris Descartes, and resides in Bloomington, Indiana.
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FormAssembly serves 5K customers.
FormAssembly employs approximately 160 people as of 2026, up from 141 in 2024, including 23 sales reps that carry a quota. It serves 5K customers that rely on its solutions.
FormAssembly generates an estimated $17.6M in annual revenue.
FormAssembly was founded by Cedric Savarese.
The CEO of FormAssembly is Cedric Savarese.
FormAssembly raised $10M across 1 round.
FormAssembly has 160 employees.
FormAssembly is headquartered in Bloomington, Indiana, United States.
FormAssembly operates across multiple industries. Browse revenue, funding, and growth data for FormAssembly in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2025 Revenue
$17.6M(Est.)
Customers
5K
Funding
$10M
Avg ACV
$3.5K
Team
160
Founded
2006
| Year | Milestone | Source |
|---|---|---|
| 2025 | FormAssembly Hit $17.6m revenue in December 2025 | Estimated |
| 2024 | FormAssembly Hit $45.9m revenue in October 2024 | Estimated |
| 2023 | FormAssembly Hit $27.9m revenue in December 2023 | Estimated |
| 2022 | FormAssembly Hit $24.3m revenue in December 2022 | |
| 2021 | FormAssembly Hit $18m revenue in December 2021 | |
| 2020 | FormAssembly Hit $10.4m revenue in December 2020 | |
| 2019 | FormAssembly Hit $9m revenue in December 2019 | |
| 2018 | FormAssembly Hit $7m revenue in December 2018 | |
| 2017 | FormAssembly Hit $5.3m revenue in December 2017 | |
| 2016 | FormAssembly Hit $3.2m revenue in December 2016 | |
| 2015 | FormAssembly Hit $2m revenue in December 2015 | |
| 2014 | FormAssembly Hit $1.4m revenue in December 2014 | |
| 2006 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 160 employees (December 2025) | |
| 2024 | Reached 141 employees (December 2024) | |
| 2024 | Reached 154 employees (October 2024) | |
| 2023 | Reached 154 employees (December 2023) | |
| 2022 | Reached 143 employees (December 2022) | |
| 2021 | Reached 121 employees (December 2021) | |
| 2020 | Reached 90 employees (December 2020) | |
| 2020 | Reached 82 employees (June 2020) | |
| 2019 | Reached 59 employees (December 2019) | |
| 2018 | Reached 44 employees (December 2018) |
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