Imperative
Seattle, Washington, United States
2024 Revenue
$5.7M(Est.)
Customers
40
Avg ACV
$141.4K
Team
19
Founded
2013
Imperative Revenue (2024)
Imperative generated an estimated $5.7M in annual revenue in 2024. Source: GetLatka estimate
Provider of a career development platform intended to empower people to make their work meaningful. The company's career development platform allows users to connect with people and other professionals with a purpose to discover and share work related information, enabling users to uncover and apply their purpose drivers and help everyone to realize their potential as employees and members of society.
Last updated
Imperative Revenue
In 2024, Imperative's revenue reached $5.7M. The company previously reported $3.8M in 2023. Since its launch in 2013, Imperative has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Imperative Hit $5.7m revenue in October 2024 | Estimated |
| 2023 | Imperative Hit $3.8m revenue in October 2023 | Estimated |
| 2021 | Imperative Hit $3.1m revenue in April 2021 | Not recorded |
| 2013 | Launched with $0 revenue |
Founder / CEO
Aaron Hurst
CEO
Aaron Hurst is the foremost expert on the science of purpose and fulfillment at work. In 2014, he brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the platform that connects and supports employees as peer career coaches. Imperative enables video-based peer coaching conversations across organizations that drive mindset and behavior changes that increase leadership abilities, productivity, and fulfillment. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer. He is a third-generation graduate of the University of Michigan.
Customers
Imperative serves 40 customers.
Imperative Employees & Team Size
Imperative employs approximately 19 people as of 2026, down from 30 in 2023, including 1 sales reps that carry a quota. It serves 40 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 19 employees (October 2024) | Not recorded |
| 2023 | Reached 30 employees (December 2023) | Not recorded |
| 2023 | Reached 32 employees (October 2023) | Not recorded |
| 2022 | Reached 36 employees (December 2022) | Not recorded |
| 2022 | Reached 35 employees (October 2022) | Not recorded |
| 2021 | Reached 31 employees (December 2021) | Not recorded |
| 2021 | Reached 37 employees (April 2021) | Not recorded |
Frequently Asked Questions about Imperative
Is Imperative still an independent company?
No. Imperative was acquired.
What is Imperative's revenue?
As of 2024, Imperative generated an estimated $5.7M in annual revenue.
Who founded Imperative?
Imperative was founded by Aaron Hurst.
When was Imperative founded?
Imperative was founded in 2013.
How many employees does Imperative have?
As of 2024, Imperative had 19 employees.
Where is Imperative headquartered?
Imperative is headquartered in Seattle, Washington, United States.
Compare Imperative to the industry
Imperative operates across multiple industries. Browse revenue, funding, and growth data for Imperative in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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