Imperative
2024 Revenue
$5.7M
Customers
40
Funding
$0
YOY
47.3%
Avg ACV
$141.4K
Team
19
Founded
2013
How Imperative CEO Aaron Hurst grew Imperative to $5.7M revenue and 40 customers in 2024.
Provider of a career development platform intended to empower people to make their work meaningful. The company's career development platform allows users to connect with people and other professionals with a purpose to discover and share work related information, enabling users to uncover and apply their purpose drivers and help everyone to realize their potential as employees and members of society.
Last updated
Imperative Revenue
In 2024, Imperative's revenue reached $5.7M. The company previously reported $3.8M in 2023. Since its launch in 2013, Imperative has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Imperative Hit $5.7m revenue in October 2024 |
| 2023 | Imperative Hit $3.8m revenue in October 2023 |
| 2021 | Imperative Hit $3.1m revenue in April 2021 |
| 2013 | Launched with $0 revenue |
Imperative Valuation, Funding Rounds
Imperative is a bootstrapped Other Collaboration Software startup. Founded in 2013, Imperative has grown to $5.7M in revenue without raising any venture capital or outside funding.
As a self-funded Other Collaboration Software SaaS company, Imperative has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Imperative Employees & Team Size
Imperative employs approximately 19 people as of 2026, down from 30 in 2023.
Imperative has 19 total employees in different roles and functions and 1 sales reps that carry a quota. They have 40 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 19 employees (October 2024) |
| 2023 | Reached 30 employees (December 2023) |
| 2023 | Reached 32 employees (October 2023) |
| 2022 | Reached 36 employees (December 2022) |
| 2022 | Reached 35 employees (October 2022) |
| 2021 | Reached 31 employees (December 2021) |
| 2021 | Reached 37 employees (April 2021) |
Founder / CEO
Aaron Hurst
Aaron Hurst is the foremost expert on the science of purpose and fulfillment at work. In 2014, he brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the platform that connects and supports employees as peer career coaches. Imperative enables video-based peer coaching conversations across organizations that drive mindset and behavior changes that increase leadership abilities, productivity, and fulfillment. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer. He is a third-generation graduate of the University of Michigan.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Imperative acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Imperative
What is Imperative's revenue?
Imperative generates $5.7M in revenue.
Who founded Imperative?
Imperative was founded by Aaron Hurst.
Who is the CEO of Imperative?
The CEO of Imperative is Aaron Hurst.
How much funding does Imperative have?
Imperative raised $0.
How many employees does Imperative have?
Imperative has 19 employees.
Where is Imperative headquarters?
Imperative is headquartered in Seattle, Washington, United States.
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Compare Imperative to the industry
Imperative operates across multiple industries. Browse revenue, funding, and growth data for Imperative in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .