2024 Revenue
$20.5M
Customers
300
Funding
$32M
YOY
50%
Avg ACV
$68.2K
Team
113
Founded
2013
How Mention Me CEO Andy Cockburn grew to $20.5M revenue and 300 customers in 2024.
Provider of an online referral marketing platform designed to maximize the potential of refer-a-friend as a customer acquisition channel. The company's platform provides AB testing for campaign optimization, best practice insights and brand specific tailoring, enabling businesses to grow new customer acquisition.
Last updated
Mention Me Revenue
In 2024, Mention Me's revenue reached $20.5M. The company previously reported $13.6M in 2023. Since its launch in 2013, Mention Me has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Mention Me Hit $20.5m revenue in October 2024 | |
| 2023 | Mention Me Hit $13.6m revenue in November 2023 | |
| 2022 | Mention Me Hit $10.4m revenue in November 2022 | |
| 2022 | Mention Me Hit $10.4m revenue in January 2022 | |
| 2021 | Mention Me Hit $6.8m revenue in November 2021 | |
| 2021 | Mention Me Hit $6.8m revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
Mention Me Valuation, Funding Rounds
Mention Me has not publicly disclosed its valuation. The company has raised $32M in total funding to date.
Mention Me has raised $32M in total funding across 2 rounds, most recently a $25M Series B round in 2022.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2022 | Series B | $25M | - | - | |
| 2018 | Series A | $7M | - | - |
Founder / CEO
Andy Cockburn
Andy co-founded Mention Me with Tim Boughton in 2013 to enable brands to realise the potential of the referral marketing channel. They bootstrapped the business and spent the first two years proving out the model. Between 2015 and 2018 they have grown from a team of two with 20 clients to a profitable, fast growing business of thirty five peoplewith more than 250 clients. Andy was previously UK Managing Director of HomeAway where he managed the UK team of 120 employees running the HomeAway.co.uk and OwnersDirect.co.uk businesses as part of HomeAway Inc. through the successful IPO on the NASDAQ in 2011. HomeAway launched in 2005 and raised over $400M in Venture funding in order to acquire 14 leading holiday lettings companies across the world. It was one of the Wall Street Journal's top three venture-funded companies in 2010 before successfully floating on the Nasdaq in the summer of 2011 for a valuation of over $3B. Prior to this he founded an internet start-up, Wigadoo, in the online travel & leisure and financial services sector, pioneering the Social Purchasing space. He is a graduate of Cambridge University and has an MBA from INSEAD Business School in France.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Mention Me serves 300 customers.
Mention Me Employees & Team Size
Mention Me employs approximately 113 people as of 2026, down from 137 in 2023, including 25 sales reps that carry a quota. It serves 300 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 113 employees (December 2024) |
| 2024 | Reached 137 employees (October 2024) |
| 2023 | Reached 137 employees (November 2023) |
| 2023 | Reached 137 employees (September 2023) |
| 2023 | Reached 155 employees (January 2023) |
| 2022 | Reached 106 employees (November 2022) |
| 2022 | Reached 106 employees (January 2022) |
| 2022 | Reached 142 employees (January 2022) |
| 2021 | Reached 100 employees (November 2021) |
| 2021 | Reached 100 employees (August 2021) |
| 2021 | Reached 81 employees (April 2021) |
| 2020 | Reached 88 employees (November 2020) |
Frequently Asked Questions about Mention Me
What is Mention Me's revenue?
Mention Me generates $20.5M in revenue.
Who founded Mention Me?
Mention Me was founded by Andy Cockburn.
Who is the CEO of Mention Me?
The CEO of Mention Me is Andy Cockburn.
How much funding does Mention Me have?
Mention Me raised $32M.
How many employees does Mention Me have?
Mention Me has 113 employees.
Where is Mention Me headquarters?
Mention Me is headquartered in London, United Kingdom.
Compare Mention Me to the industry
Mention Me operates across multiple industries. Browse revenue, funding, and growth data for Mention Me in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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