Mention Me
2024 Revenue
$20.5M
Customers
300
Funding
$32M
YOY
50%
Avg ACV
$68.2K
Team
113
Founded
2013
How Mention Me CEO Andy Cockburn grew Mention Me to $20.5M revenue and 300 customers in 2024.
Provider of an online referral marketing platform designed to maximize the potential of refer-a-friend as a customer acquisition channel. The company's platform provides AB testing for campaign optimization, best practice insights and brand specific tailoring, enabling businesses to grow new customer acquisition.
Last updated
Mention Me Revenue
In 2024, Mention Me's revenue reached $20.5M. The company previously reported $13.6M in 2023. Since its launch in 2013, Mention Me has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Mention Me Hit $20.5m revenue in October 2024 |
| 2023 | Mention Me Hit $13.6m revenue in November 2023 |
| 2022 | Mention Me Hit $10.4m revenue in November 2022 |
| 2022 | Mention Me Hit $10.4m revenue in January 2022 |
| 2021 | Mention Me Hit $6.8m revenue in November 2021 |
| 2021 | Mention Me Hit $6.8m revenue in April 2021 |
| 2013 | Launched with $0 revenue |
Mention Me Valuation, Funding Rounds
Mention Me has not publicly disclosed its valuation. The company has raised $32M in total funding to date.
Mention Me has raised $32M in total funding across 2 rounds, most recently a $25M Series B round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series B | $25M | - | - |
| 2018 | Series A | $7M | - | - |
Mention Me Employees & Team Size
Mention Me employs approximately 113 people as of 2026, down from 137 in 2023.
Mention Me has 113 total employees in different roles and functions and 25 sales reps that carry a quota. They have 300 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 113 employees (December 2024) |
| 2024 | Reached 137 employees (October 2024) |
| 2023 | Reached 137 employees (November 2023) |
| 2023 | Reached 137 employees (September 2023) |
| 2023 | Reached 155 employees (January 2023) |
| 2022 | Reached 106 employees (November 2022) |
| 2022 | Reached 106 employees (January 2022) |
| 2022 | Reached 142 employees (January 2022) |
| 2021 | Reached 100 employees (November 2021) |
| 2021 | Reached 100 employees (August 2021) |
| 2021 | Reached 81 employees (April 2021) |
| 2020 | Reached 88 employees (November 2020) |
Founder / CEO
Andy Cockburn
Andy co-founded Mention Me with Tim Boughton in 2013 to enable brands to realise the potential of the referral marketing channel. They bootstrapped the business and spent the first two years proving out the model. Between 2015 and 2018 they have grown from a team of two with 20 clients to a profitable, fast growing business of thirty five peoplewith more than 250 clients. Andy was previously UK Managing Director of HomeAway where he managed the UK team of 120 employees running the HomeAway.co.uk and OwnersDirect.co.uk businesses as part of HomeAway Inc. through the successful IPO on the NASDAQ in 2011. HomeAway launched in 2005 and raised over $400M in Venture funding in order to acquire 14 leading holiday lettings companies across the world. It was one of the Wall Street Journal's top three venture-funded companies in 2010 before successfully floating on the Nasdaq in the summer of 2011 for a valuation of over $3B. Prior to this he founded an internet start-up, Wigadoo, in the online travel & leisure and financial services sector, pioneering the Social Purchasing space. He is a graduate of Cambridge University and has an MBA from INSEAD Business School in France.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Mention Me acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Mention Me
What is Mention Me's revenue?
Mention Me generates $20.5M in revenue.
Who founded Mention Me?
Mention Me was founded by Andy Cockburn.
Who is the CEO of Mention Me?
The CEO of Mention Me is Andy Cockburn.
How much funding does Mention Me have?
Mention Me raised $32M.
How many employees does Mention Me have?
Mention Me has 113 employees.
Where is Mention Me headquarters?
Mention Me is headquartered in London, United Kingdom.
People Also Viewed
CrossTEK Technology
CrossTEK Technology is a SaaS mobile internet application service provider company.
cj Advertising
Innovative marketing and advertising agency that specializes in working with exclusively personal injury law firms
BookingPal
BookingPal provides a global distribution system and a centralized booking platform for vacation rental properties. It allows owners/managers of vacation rental properties, timeshare resorts, campgrounds and RV parks worldwide to increase their online presence and number of bookings.
Mino Games
Mobile games company
Onset Financial
Firm in the equipment lease and finance industry, with a best-in-class team and an award-winning culture boasting consistent growth
Spekit
Spekit is a digital enablement platform that maximizes employee productivity, streamlines onboarding, and drives tool adoption.
Compare Mention Me to the industry
Mention Me operates across multiple industries. Browse revenue, funding, and growth data for Mention Me in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .