As of August 2026, Latka tracks 122 conversion rate optimization tools companies under $1M in annual revenue. They have combined revenues of $49.8M and employ 562 people. They have raised $7.8M and serve 188.7K customers combined.
Every company below sells conversion rate optimization tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Conversion Rate Optimization (CRO) Tools are specialized software solutions designed to improve the effectiveness of websites, applications, and digital marketing campaigns by increasing the percentage of users who take desired actions, such as making a purchase or signing up for a newsletter. These tools utilize various techniques including A/B testing, user behavior analysis, and data-driven insights to help organizations understand how visitors interact with their platforms. Typical features of CRO tools include A/B testing capabilities, heatmaps, form analytics, funnel analysis, and user feedback mechanisms. By leveraging these features, organizations can make informed adjustments to their websites or marketing materials, ultimately leading to improved conversion rates. Common buyer personas for such tools include digital marketers, e-commerce managers, and product managers who aim to enhance user engagement and drive sales growth.
Sorting: Highest -> Lowest
Showing 10 of 122 companies ranked by annual revenue.
New York, New York, United States
Formsort empowers product and marketing teams to build and optimize their most important flows: sign-up / eligibility, check-ins, quizzes, and more. Convert more customers with flows that feel native to your product - without the dev time.
Houston, Texas, United States
AI-powered sales and marketing automation platform for financial advisors to increase the conversion rate of leads to business, and improve customer satisfaction while reducing operational costs.
Toronto, Ontario, Canada
Hextom Inc. is a SaaS (Software-as-a-Service) company based in Toronto, ON. We provide a set of software to enable e-commerce business to grow sales and save time on store management. Our increasing set of software is ranging from customer engagement, SEO/conversion optimization to inventory management, store automation. Our goal is to provide a suite of software for e-commerce businesses of all sizes. We have integrated into Shopify's ecosystem. With more than 270,000 users, we became one of the top partners with Shopify.
Paris, Île-de-France, France
Highly customizable in-product surveys that yield high response rates coupled with advanced user targeting for segmented & specific insights. ↳ x4 higher response rate ↳ Advanced user targeting & reporting ↳ 1-click integrations with popular tools ↳ 14-day free trial ↳ No credit card required ↳ No hidden fees
Bangalore, Karnataka, India
Blaash brings Video First Shopping Experience to brand's website & app to amplify engagement & conversions. Integrate Shoppable Videos, Web Stories & Live Stream Shopping to increase conversions by 2X. SHOPPABLE VIDEOS THAT CONVERT LIKE CRAZY Snackable, Swippable & Short Video Playlists across landing & product pages, optimized for mobile with direct Add-To-Cart & In-Video Checkout INTERACTIVE LIVE SHOPPERTAINMENT Live stream shopping on your website to interact with customers to sell live, sell more & sell instant. SEAMLESS DIY PLATFORM FOR MARKETING / GROWTH FOLKS A no-code solution for every brand to just focus on key metrics ZERO IMPACT ON SITE SPEED PERFORMANCE High-quality videos without compromising your site speed with our low-script embeds REAL TIME VIDEO COMMERCE ANALYTICS Track & analyze how your website visitors are interacting with video content. Measure the ROI directly with our conversion attribution dashboard
Rotterdam, Zuid-holland, Netherlands
Create website calculators, forms, landing pages, and apps, that improve your bottom line and delight your customers.
Noida, Uttar Pradesh, India
Provider of a SaaS based marketing platform to e-commerce companies. The company helps in boosting sales by increasing conversion rates, acquiring new customers as well as retaining their customers.
Traverse City, Michigan, United States
Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.
Latka tracks 122 conversion rate optimization tools companies under $1M in annual revenue. Together they generate $49.8M in annual revenue and employ 562 people.
Formsort is the largest, with $990K in annual revenue, founded in 2019.
The average conversion rate optimization tools company in this list makes $408.5K a year, across 122 companies with reported revenue. They serve 188.7K customers combined.
Ranked by annual revenue, the leaders are Formsort, LeadCenter.AI, Hextom, Refiner and Blaash.io.
The 122 conversion rate optimization tools companies under $1M in annual revenue tracked here have raised $7.8M in disclosed funding between them.
- The product must provide A/B testing functionality for evaluating different versions of web pages or elements. - The tool must include user behavior analytics to track how visitors navigate websites. - It should offer heatmap features to visualize areas of user engagement on a webpage. - The software must facilitate form conversion tracking to analyze form submissions and drop-off rates. - It must have capabilities for gathering user feedback, such as surveys or polls. - Not just focused on one feature; must provide a comprehensive suite of tools for optimizing conversion as a whole.
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