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Top 2 Conversion Rate Optimization Tools Companies $100M+ Revenue (August 2026)

As of August 2026, Latka tracks 2 conversion rate optimization tools companies with $100M+ in annual revenue. They have combined revenues of $374.7M and employ 1.1K people. They have raised $252.9M and serve 151K customers combined.

Every company below sells conversion rate optimization tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Conversion Rate Optimization Tools Companies do

Conversion Rate Optimization (CRO) Tools are specialized software solutions designed to improve the effectiveness of websites, applications, and digital marketing campaigns by increasing the percentage of users who take desired actions, such as making a purchase or signing up for a newsletter. These tools utilize various techniques including A/B testing, user behavior analysis, and data-driven insights to help organizations understand how visitors interact with their platforms. Typical features of CRO tools include A/B testing capabilities, heatmaps, form analytics, funnel analysis, and user feedback mechanisms. By leveraging these features, organizations can make informed adjustments to their websites or marketing materials, ultimately leading to improved conversion rates. Common buyer personas for such tools include digital marketers, e-commerce managers, and product managers who aim to enhance user engagement and drive sales growth.

Companies
2
Revenue
$374.7M
Funding
$252.9M
Employees
1.1K

Filters

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Top Conversion Rate Optimization Tools Companies $100M+ Revenue

Showing 2 of 2 companies ranked by annual revenue.

1Wunderkind logo
Wunderkind

New York, New York, United States

Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
2Clickfunnels logo
Clickfunnels

Eagle, Idaho, United States

ClickFunnels is a popular software platform that helps businesses create sales funnels and marketing campaigns online.

Revenue
$170M
Customers
150K
Year founded
2014
Funding
$101M
Team size
450

Frequently asked questions about Conversion Rate Optimization Tools Companies $100M+ Revenue

How many conversion rate optimization tools companies with $100M+ in annual revenue are there?

Latka tracks 2 conversion rate optimization tools companies with $100M+ in annual revenue. Together they generate $374.7M in annual revenue and employ 1.1K people.

Which conversion rate optimization tools company with $100M+ in annual revenue is the largest?

Wunderkind is the largest, with $204.7M in annual revenue, founded in 2010.

How much revenue does a typical conversion rate optimization tools company with $100M+ in annual revenue make?

The average conversion rate optimization tools company in this list makes $187.4M a year, across 2 companies with reported revenue. They serve 151K customers combined.

Who are the leading Conversion Rate Optimization tools vendors with $100M+ in annual revenue?

Ranked by annual revenue, the leaders are Wunderkind and Clickfunnels.

How much funding have conversion rate optimization tools companies with $100M+ in annual revenue raised?

The 2 conversion rate optimization tools companies with $100M+ in annual revenue tracked here have raised $252.9M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Conversion Rate Optimization to everything else.

Inclusion Criteria

- The product must provide A/B testing functionality for evaluating different versions of web pages or elements. - The tool must include user behavior analytics to track how visitors navigate websites. - It should offer heatmap features to visualize areas of user engagement on a webpage. - The software must facilitate form conversion tracking to analyze form submissions and drop-off rates. - It must have capabilities for gathering user feedback, such as surveys or polls. - Not just focused on one feature; must provide a comprehensive suite of tools for optimizing conversion as a whole.