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Top 50 Customer Journey Mapping Software Companies With $1M–$5M Revenue (August 2026)

As of August 2026, Latka tracks 52 customer journey mapping software companies with $1M–$5M in annual revenue. They have combined revenues of $126.9M and employ 1.3K people. They have raised $36.7M and serve 18.9K customers combined.

Every company below sells customer journey mapping software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Customer Journey Mapping Software Companies do

Customer Journey Mapping Software is designed to help organizations visualize and analyze the various touchpoints customers encounter throughout their interaction with a brand. This software typically enables users to create detailed journey maps, outlining customer experiences from initial contact through post-purchase support, thus facilitating a better understanding of customer behavior and expectations. These tools often include features such as persona creation, touchpoint analysis, and visual mapping tools that allow companies to identify pain points and opportunities for improvement in the customer journey. Common users of this software include marketing teams, customer experience professionals, and product managers who are looking to enhance customer satisfaction and engagement by refining the customer experience. By leveraging customer journey mapping software, businesses can ensure that their strategies align with customer needs and preferences, resulting in increased loyalty and better overall experiences. The software supports workflows that encompass collaboration among cross-functional teams, making it easier to maintain consistency in customer interactions across various channels.

Companies
52
Revenue
$126.9M
Funding
$36.7M
Employees
1.3K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Journey Mapping Software Companies With $1M–$5M Revenue

Showing 10 of 52 companies ranked by annual revenue.

1Grapevine Group logo
Grapevine Group

Tokai, Western Cape, South Africa

Since 2001, we’ve been helping some of the biggest brands overcome their communication challenges. In the fragmented, fast-paced world of digital communication, we’ve consistently built better ways to help over 400 businesses and brands connect with their clients. How? We’re not a vendor or provider; we’re a partner, and everything we do is centred on your company, your comms, and your customers. We do the heavy lifting, so you don’t need to. This way, we free up your developer resources and help you get your comms strategy to market faster. We turn chaos and complexity into clarity and simplicity, with uniquely crafted communication solutions. We meet you where you’re at, enabling you to evolve your ideas and strategies into decisive digital solutions – so you’re free to focus fully on growing your business. We thread your distinct business and customer experience goals into the design of your digital connections, leveraging our enterprise-grade Communications Platform to drive better results for your business. Our Communications Platform is integrative and interactive, allowing you to organise core functions into practical groupings so that users and applications are provided with clear entry points to get the work done. Through our messaging infrastructure, APIs, data engine, workflows, and templates, we’ll deliver a bespoke blueprint to bring your campaigns to life, on multiple channels, through time, and across the entire customer life cycle. For all of us at Grapevine, it’s about the solution, not the product, with communication always front and centre.

Revenue
$5M
Year founded
2001
Team size
45
2Survicate logo
Survicate

Warszawa, Mazowieckie, Poland

Customer research software for product companies

Revenue
$4.4M
Customers
1.6K
Year founded
2013
Funding
$4.6M
Team size
53
Growth
21.11%
3Local Brand X logo
Local Brand X

Mainz, Rhineland-Palatinate, Germany

Das Mainzer Unternehmen Local Brand X ist eines der führenden Anbieter für Marketing-Management-Software. Mit der Local Marketing Plattform können Unternehmen ihre Vertriebs- oder Absatzpartner bei der Erstellung und Durchführung von Marketingmaßnahmen und -kampagnen entlang der Customer Journey unterstützen. Immer mit dem Ziel, einheitliches lokales Marketing durchzuführen, die Sichtbarkeit vor Ort zu erhöhen und dadurch den Marketingerfolg zu steigern. Bereits über 50.000 Anwender, von Marken wie BayWa, Freenet, HanseMerkur oder IVECO, arbeiten mit Lösungen von Local Brand X. https://www.local-brand-x.com/datenschutz-social-media/

Revenue
$4.3M
Year founded
2018
Team size
39
4Yocale logo
Yocale

North Vancouver, British Columbia, Canada

Yocale is all about building local businesses. We combine good business processes, people, and technology to achieve a single goal: getting new customers and keeping cherished ones. It's a new strategy to help you connect with your customers so you can develop lasting connections that benefit both of you where it matters most: in your locale. That’s right: Your + Locale = Yocale. Let’s face it, when it comes to local communities, a local business already knows how to create meaningful relationships and often knows their customers personally. Yocale takes it a big step further bringing social, mobile and local technology to local businesses helping them connect with customers in new ways. With Yocale, you can build your local business and mind your budget at the same time.

Revenue
$4.3M
Year founded
2013
Team size
39
5Bookboost logo
Bookboost

Malmö, Skane County, Sweden

Bookboost Hospitality Engagement Platform helps hotels improve guest relationships, increase marketing effectiveness and simplify processes with a modern multi-channel CRM and best-in-class Unified Inbox.

Revenue
$4M
Year founded
2016
Team size
36
6ONLIVE.SITE logo
ONLIVE.SITE

Barcelona, Catalonia, Spain

ONLIVE.SITE - Elevate Your CX from Web to Wow! In an era where over 80% of online content is video, corporations persist in engaging their digital customers primarily through pictures and text—an outdated user experience that hasn't evolved in two decades. This outdated approach manifests in declining metrics for their digital businesses. Enter Onlive.Site. Onlive.Site revolutionizes how businesses connect with their customers through a cutting-edge, data-led Immersive Video-Commerce SaaS. By seamlessly integrating immersive video experiences throughout the entire customer journey, we empower companies to transform their Customer Experience from web to wow! We provide a comprehensive one-stop-shop platform enabling our customers to create immersive commercial experiences, harnessing the power of video across four key pillars: end-to-end commercial transactions, media immersion, interactivity, and behavioral insights. Our browser-based, no-code SaaS solution simplifies the adoption process, delivering instant ROI for lead generation, 1st party data, revenue, and customer knowledge.

Revenue
$4M
Year founded
2020
Team size
36
7Product Fruits logo
Product Fruits

United States

Help users love your app. Create beautiful onboarding flows to improve adoption, conversion, and retention. Without any coding.

Revenue
$3.6M
Year founded
2019
Team size
33
8userflow.com logo
userflow.com

United States

You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app tours and checklists, without code. Convert more customers and increase retention.

Revenue
$3.6M
Team size
33
9Hashting logo
Hashting

Lint, Antwerpen, Belgium

Hashting’s tech-based solutions for smart consumer promotions enable brands to directly CONNECT with consumers, CONVERT them to purchase by building seamless consumer journeys and CONTINUE the engagement. We help marketers measure & CONTROL advertising spend to boost ROI of consumer promotions and increase consumer lifetime value. The company was founded in Belgium in 2015, is currently active in 50+ countries around the world and serves clients like Coca-Cola, Nestlé, Unilever, Heineken, Pepsico, L’Oréal, Henkel, Mars, McCain, Bosch-Siemens, Miele, De’Longhi, Glaxo-Smith-Kline, Merck, Bridgestone, Orange Telecom and many more.

Revenue
$3.4M
Year founded
2015
Team size
31
10Videobot logo
Videobot

Turku, Varsinais-Suomi, Finland

Videobot is a dynamic startup that specializes in creating personalized video funnels to enhance customer engagement and lead generation. It offers a platform that allows users to modernize their customer journey with interactive video experiences and manage videos across various devices.

Revenue
$3.4M
Team size
32

Frequently asked questions about Customer Journey Mapping Software Companies With $1M–$5M Revenue

How many customer journey mapping software companies with $1M–$5M in annual revenue are there?

Latka tracks 52 customer journey mapping software companies with $1M–$5M in annual revenue. Together they generate $126.9M in annual revenue and employ 1.3K people.

Which customer journey mapping software company with $1M–$5M in annual revenue is the largest?

Grapevine Group is the largest, with $5M in annual revenue, founded in 2001.

How much revenue does a typical customer journey mapping software company with $1M–$5M in annual revenue make?

The average customer journey mapping software company in this list makes $2.4M a year, across 52 companies with reported revenue. They serve 18.9K customers combined.

Who are the leading Customer Journey Mapping software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are Grapevine Group, Survicate, Local Brand X, Yocale and Bookboost.

How much funding have customer journey mapping software companies with $1M–$5M in annual revenue raised?

The 52 customer journey mapping software companies with $1M–$5M in annual revenue tracked here have raised $36.7M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- The software must provide tools for mapping customer journeys across multiple touchpoints. - It should allow users to create and manage user personas relevant to customer segments. - The product must enable the analysis of customer experience data to pinpoint pain points. - It should support collaboration among different teams, such as marketing and product development. - The software must include visualization tools to create clear and informative journey maps. - Not just a graphical tool; it must also offer analytical capabilities to derive insights from data.