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Top 127 Customer Journey Mapping Software SaaS Companies in May 2026

As of May 2026, there are 127 SaaS companies in Customer Journey Mapping Software. They have combined revenues of $807.1M and employ 5.1K people. They have raised $551.6M and serve 202.1M customers combined.

Customer Journey Mapping Software is designed to help organizations visualize and analyze the various touchpoints customers encounter throughout their interaction with a brand. This software typically enables users to create detailed journey maps, outlining customer experiences from initial contact through post-purchase support, thus facilitating a better understanding of customer behavior and expectations. These tools often include features such as persona creation, touchpoint analysis, and visual mapping tools that allow companies to identify pain points and opportunities for improvement in the customer journey. Common users of this software include marketing teams, customer experience professionals, and product managers who are looking to enhance customer satisfaction and engagement by refining the customer experience. By leveraging customer journey mapping software, businesses can ensure that their strategies align with customer needs and preferences, resulting in increased loyalty and better overall experiences. The software supports workflows that encompass collaboration among cross-functional teams, making it easier to maintain consistency in customer interactions across various channels.

Companies
127
Revenue
$807.1M
Funding
$551.6M
Employees
5.1K

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Top Customer Journey Mapping Software Companies

Showing 10 of 14 companies ranked by annual revenue.

1
Keap

Chandler, Arizona, United States

With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. To ensure your success, Keap also offers expert coaching, in-depth training, outstanding support, and a dedicated community of entrepreneurs. Business owners, we’re here to help you grow without the growing pains. You’ve built your business from the ground up. And no one knows it better than you do. But while the thought of letting go terrifies you, the idea of growing excites you.

Revenue
$99M
Customers
45K
Year founded
2002
Funding
$129.5M
Team size
360
Growth
-
2
Kipsu

United States

Developer of an online guest engagement platform designed to build customer relationships. The company's online guest engagement platform allows hotel guests to interact quickly and easily with the hotel concierge using texting and digital messaging channels, enabling hospitality and hotel industries to communicate smoothly with their clients.

Revenue
$35M
Customers
50K
Year founded
2010
Funding
-
Team size
117
Growth
329.57%
3
Bold Orange Company

Minneapolis, Minnesota, United States

Customer experience company helping brands outperform in the areas of acquisition, engagement, growth and retention

Revenue
$30.8M
Customers
-
Year founded
2018
Funding
-
Team size
148
Growth
-
4
Aloha (formerly Review Wave)

Irvine, California, United States

SAAS for the healthcare industry

Revenue
$20M
Customers
5.9K
Year founded
2016
Funding
-
Team size
95
Growth
11.11%
5
OvationCXM

Tiburon, CA, United States

OvationCXM is the Customer Experience Management (CXM) company helping businesses and their partner ecosystems deliver exceptional customer experiences with complete visibility and precise control so they can own the journey, guide the experience and unleash the benefits. The OvationCXM Platform, CXMEngine, includes pre-built CRM connectors, customer journey orchestration and automation tools, ecosystem aggregation, as well as knowledge delivery and integrated communication solutions in one seamless platform. Customer experience professionals choose OvationCXM because the CXM technology delivers simplicity at a massive scale, streamlining CXM efforts at every customer touchpoint. OvationCXM headquarters is in Tiburon, California, with a nationwide remote workforce backed by Nyca Partners, Telstra Ventures, KeyBank, JobsOhio Growth Capital Fund, JumpStart Ventures, Savano Capital Partners, Capital One Ventures and Commerce Ventures. To learn more and to join the enterprises delivering exceptional experiences to over 1.5 million businesses, visit www.ovationcxm.com.

Revenue
$19.7M
Customers
-
Year founded
2014
Funding
-
Team size
131
Growth
-
6
LitmusWorld

Mumbai, Maharashtra, India

**Bringing people and businesses closer** You know your business, we know your stakeholders LitmusWorld is an enterprise SaaS platform that delivers dramatic improvements in business processes by enabling customer interactions. We bring businesses closer to their customers to better understand their expectations and gather actionable insights. At LitmusWorld, we understand that customers build great products and employees build great companies. We help you bring the two stakeholders together and create a great brand. The platform delivers actionable insights across touchpoints to Measure, Act and Improve on the overall experience, creating loyal and delighted customers. With just over 4 years of driving digital transformation across 150+ brands, we've built an environment of trust, reliability and deliverance. Our aim is to enable our clients in becoming more agile and profitable- 1 touchpoint, 1 conversation, 1 stakeholder, at a time.

Revenue
$17.6M
Customers
165
Year founded
2015
Funding
-
Team size
91
Growth
82.84%
7
Appcues

Boston, Massachusetts, United States

Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to onboard new users and improve product adoption rates. Appcues enables businesses to create personalized user experiences through various features such as in-app messages, product tours, and surveys. Their platform also provides analytics and reporting tools, allowing businesses to measure the effectiveness of their onboarding and adoption efforts and make data-driven decisions to optimize user engagement.

Revenue
$16.7M
Customers
200M
Year founded
2013
Funding
$35.9M
Team size
75
Growth
92.92%
8
SandSIV

Zürich, ZH, Switzerland

Developer of a software designed to know customer experience. The company's software provides end-to-end Customer Experience Management (CXM) and Voice of the Customer (VoC) service and directly contributes to increased operational efficiency, helps accelerate business performance and provides measurable impact on revenues and the bottom-line, enabling leading companies to gather customer intelligence and help them to understand their customers faster and more intimately than their competitors.

Revenue
$16.1M
Customers
-
Year founded
2006
Funding
-
Team size
44
Growth
229.04%
9
ODAIA

Toronto, Ontario, Canada

Developer of an artificial intelligence-driven SaaS platform intended to discover a deeper understanding of customer journeys. The company's platform integrates data sources, visualizes data-driven customer journeys and segments and predicts user engagement, helping businesses to better understand, predict and change their customers' actions.

Revenue
$15M
Customers
-
Year founded
2018
Funding
$5.6M
Team size
97
Growth
149.62%
10
D·engage

London, London, United Kingdom

With our entrepreneurial spirit and deep industry knowledge, the D·engage team is dedicated to improving your success in digital marketing by creating truly personalized customer journeys across channels. Our Mission and Vision We are the disruptive force in digital engagement. Support We work with our clients as partners, not suppliers, so your success is ours. We're here to help you smash your business objectives. Personalization By understanding our clients' customers through our powerful data insights, we can create personalized, tailored journeys. Insight Our deep knowledge allows us to help our clients take actions based on their data and enable decision-making. Security Our solutions create absolute confidence in data security and privacy. Our ability to deploy both on cloud and on-premise means you completely control your data.

Revenue
$14.7M
Customers
-
Year founded
2018
Funding
-
Team size
134
Growth
-

Inclusion Criteria

- The software must provide tools for mapping customer journeys across multiple touchpoints. - It should allow users to create and manage user personas relevant to customer segments. - The product must enable the analysis of customer experience data to pinpoint pain points. - It should support collaboration among different teams, such as marketing and product development. - The software must include visualization tools to create clear and informative journey maps. - Not just a graphical tool; it must also offer analytical capabilities to derive insights from data.