Top 14 Customer Journey Mapping Software Companies With $10M–$100M Revenue (August 2026)

Chandler, Arizona, United States

Keap is a business automation and CRM software company targeting small businesses with annual revenues around one million dollars. The company originally focused on sales and marketing software for established small businesses before shifting down market toward startups and solopreneurs, a move that expanded its customer base but hurt retention. Keap has since reversed that strategy, returning its focus to more sophisticated small business customers and rebuilding its onboarding model around human coaching and goal-oriented product experiences. The company's return-to-growth effort centers on what it calls an integrated product-led growth approach, combining product-led elements with paid, human-assisted onboarding. A six-month experiment involving 705 customers demonstrated that goal-oriented coaching materially improved month-four retention and net revenue retention across customer segments. Keap now offers a 90-day coaching guarantee tied to specific customer goals, a departure from its prior allotment-based coaching model. The presentation was delivered at SaaSOpen in March 2024, a live event that drew approximately 1,000 software CEOs. The speaker described Keap's strategic arc from growth to decline and back, attributing the recovery to a redefined target customer, paid onboarding, and restored human connection throughout the customer lifecycle.

United States

Developer of an online guest engagement platform designed to build customer relationships. The company's online guest engagement platform allows hotel guests to interact quickly and easily with the hotel concierge using texting and digital messaging channels, enabling hospitality and hotel industries to communicate smoothly with their clients.

Minneapolis, Minnesota, United States

Customer experience company helping brands outperform in the areas of acquisition, engagement, growth and retention

Irvine, California, United States

SAAS for the healthcare industry

Tiburon, CA, United States

OvationCXM is the Customer Experience Management (CXM) company helping businesses and their partner ecosystems deliver exceptional customer experiences with complete visibility and precise control so they can own the journey, guide the experience and unleash the benefits. The OvationCXM Platform, CXMEngine, includes pre-built CRM connectors, customer journey orchestration and automation tools, ecosystem aggregation, as well as knowledge delivery and integrated communication solutions in one seamless platform. Customer experience professionals choose OvationCXM because the CXM technology delivers simplicity at a massive scale, streamlining CXM efforts at every customer touchpoint. OvationCXM headquarters is in Tiburon, California, with a nationwide remote workforce backed by Nyca Partners, Telstra Ventures, KeyBank, JobsOhio Growth Capital Fund, JumpStart Ventures, Savano Capital Partners, Capital One Ventures and Commerce Ventures. To learn more and to join the enterprises delivering exceptional experiences to over 1.5 million businesses, visit www.ovationcxm.com.

Mumbai, Maharashtra, India

**Bringing people and businesses closer** You know your business, we know your stakeholders LitmusWorld is an enterprise SaaS platform that delivers dramatic improvements in business processes by enabling customer interactions. We bring businesses closer to their customers to better understand their expectations and gather actionable insights. At LitmusWorld, we understand that customers build great products and employees build great companies. We help you bring the two stakeholders together and create a great brand. The platform delivers actionable insights across touchpoints to Measure, Act and Improve on the overall experience, creating loyal and delighted customers. With just over 4 years of driving digital transformation across 150+ brands, we've built an environment of trust, reliability and deliverance. Our aim is to enable our clients in becoming more agile and profitable- 1 touchpoint, 1 conversation, 1 stakeholder, at a time.

Boston, Massachusetts, United States

Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to onboard new users and improve product adoption rates. Appcues enables businesses to create personalized user experiences through various features such as in-app messages, product tours, and surveys. Their platform also provides analytics and reporting tools, allowing businesses to measure the effectiveness of their onboarding and adoption efforts and make data-driven decisions to optimize user engagement.

Zürich, ZH, Switzerland

Developer of a software designed to know customer experience. The company's software provides end-to-end Customer Experience Management (CXM) and Voice of the Customer (VoC) service and directly contributes to increased operational efficiency, helps accelerate business performance and provides measurable impact on revenues and the bottom-line, enabling leading companies to gather customer intelligence and help them to understand their customers faster and more intimately than their competitors.

Toronto, Ontario, Canada

Developer of an artificial intelligence-driven SaaS platform intended to discover a deeper understanding of customer journeys. The company's platform integrates data sources, visualizes data-driven customer journeys and segments and predicts user engagement, helping businesses to better understand, predict and change their customers' actions.

London, London, United Kingdom

With our entrepreneurial spirit and deep industry knowledge, the D·engage team is dedicated to improving your success in digital marketing by creating truly personalized customer journeys across channels. Our Mission and Vision We are the disruptive force in digital engagement. Support We work with our clients as partners, not suppliers, so your success is ours. We're here to help you smash your business objectives. Personalization By understanding our clients' customers through our powerful data insights, we can create personalized, tailored journeys. Insight Our deep knowledge allows us to help our clients take actions based on their data and enable decision-making. Security Our solutions create absolute confidence in data security and privacy. Our ability to deploy both on cloud and on-premise means you completely control your data.