As of September 2026, Latka tracks 27 demand generation software companies with $5M–$10M in annual revenue. They have combined revenues of $175M and employ 1.2K people. They have raised $69M and serve 3M customers combined.
Every company below sells demand generation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Demand generation software comprises tools that help businesses identify and engage potential customers throughout the marketing and sales funnel. These software solutions are designed to create awareness, generate interest, and ultimately drive demand for products or services by automating and optimizing marketing campaigns. Common features of demand generation software include lead scoring, email marketing automation, content distribution, and analytics to measure campaign effectiveness. Typically, demand generation software is utilized by marketing teams to orchestrate multi-channel campaigns, integrating social media, email, content marketing, and sometimes offline events. The software helps businesses reach targeted segments effectively, nurturing leads through personalized communication. Buyer personas often include marketing managers, sales teams, and business development professionals, all of whom leverage these tools to improve lead conversion rates and align marketing efforts with sales goals.
Sorting: Highest -> Lowest
Showing 10 of 27 companies ranked by annual revenue.
Bay Area, California, United States
Automate Go-to-Market strategies with Xfactor.io, streamlining the unification of sales, marketing, and ops teams. One platform, dedicated to fostering informed decision-making, empowering teams to plan with precision, execute with value, and make real-time, intelligent choices to accelerate pipeline, increase average deal size & win more deals.
Marlborough, Massachusetts, United States
Revinova specializes in helping B2B software & emerging technology companies increase revenue across the customer lifecycle. Our Knowledge-Led Growth™ approach sets us apart from the high-friction, salesy culture we’re changing. Why? → 61% of B2B customers prefer to be taught how to solve a problem rather than directly solving it for them. 💡 People like to be educated, they don’t like to be sold to. This philosophy drives us. We help clients increase new sales by meeting prospects with the educational content they seek. By developing more knowledgeable prospects and translating engagement data into actionable insights, Revinova challenges how B2B organizations traditionally market and sell their solutions.
Plano, Texas, United States
TripleDart is a B2B SaaS growth agency founded in 2021 and headquartered with a team of approximately 80 people. The firm works exclusively with SaaS companies across three growth stages, serving clients including Freshworks, Sprinklr, Factors.ai, Multiplier, and SentinelOne, among more than 100 brands. The agency specializes in organic SEO, programmatic SEO, and free-tool-based link acquisition strategies. Its programmatic SEO work has produced documented client outcomes including 10,000 organic traffic visits for SentinelOne from roughly 1,000 ransomware-themed pages, and 5,000 visits for a freight forwarding client from 400 programmatic pages. TripleDart was founded by Shiyam Sunder, who previously held marketing roles at Freshworks, Zoho, Remo.com, and Hey Digital. The agency positions itself at the intersection of AI-assisted workflows and traditional SEO execution, arguing that combining the two can deliver ten times the output at half the investment.
Marseille, Bouches-du-Rhône, France
Deploy thousands of on-brand email signatures in just a few clicks, using pre-fill employee contact info. Design, manage and update email signatures across every employee’s device—from one dashboard. Stop missing opportunities. Integrate highly-targeted marketing banners, calendar, rewards & more to all your email signatures to boost your business opportunities! Then, track their performance in our all-in-one dashboard. Get the most out of your email signatures: 🌟 strengthen your brand image & awareness, ✊ ensure the commitment and information of your employees, 🎯 & accelerate your business opportunities through demand generation. Available on Microsoft 365 (Outlook) & Exchange. + Marketing automation tools such as Salesloft, Pardot, Outreach, Hubspot, Lemlist, etc. 🥇 Microsoft Gold Partner More than 1,000,000 users sign their emails with Letsignit. Among the historical references: Pernod Ricard, Sephora, Vinci Construction, Carglass, Stéphane Plaza, Suez, Kiloutou, Les Mousquetaires.
Newburgh, Indiana, United States
A marketing company that helps people manage and grow their businesses
Missoula, Montana, United States
TOMIS grows tour operator businesses through innovative marketing software and agency services. As your digital marketing assistant, TOMIS automates previously manual marketing processes, saves you valuable time to focus on running your business, and drives real increases in revenue. TOMIS is more than just software; we have a full-service digital marketing agency to ensure your every marketing need is covered.
Greenwood Village, Colorado, United States
We’re an AI -driven lead generation company redefining the future of demand generation. By combining cutting-edge artificial intelligence with deep marketing expertise, we help businesses identify, engage, and convert their ideal customers faster and more efficiently than ever before. Our AI solutions streamline...
Leeds, West Yorkshire, United Kingdom
Force24 is now the UK’s fastest-growing marketing automation platform. We bring the tenacity of sales and the knowhow of marketing together, nurturing relationships and guiding leads through the funnel. But our tech is just the tip of the iceberg. Our users gain access to a passionate team of UK-based experts, who bring your ideas to life from support to strategy. Once you join forces with us, our team is your team. Join thousands of forward-thinking marketers who’ve switched to our powerful platform.
Austin, Texas, United States
The largest female-founded Shopify Plus Preferred Partner in North America and leading e-commerce growth marketing firm for top consumer brands
Latka tracks 27 demand generation software companies with $5M–$10M in annual revenue. Together they generate $175M in annual revenue and employ 1.2K people.
XFactor.io is the largest, with $9.8M in annual revenue, founded in 2022.
The average demand generation software company in this list makes $6.5M a year, across 27 companies with reported revenue. They serve 3M customers combined.
Ranked by annual revenue, the leaders are XFactor.io, Revinova, TripleDart, Letsignit and VIV.
The 27 demand generation software companies with $5M–$10M in annual revenue tracked here have raised $69M in disclosed funding between them.
- Provides tools for creating and managing multi-channel marketing campaigns - Includes features for lead scoring and nurturing - Offers analytics capabilities to measure the effectiveness of campaigns - Supports content creation and distribution to attract potential customers - Targets marketing and sales professionals as primary users - Not just focused on basic email marketing; must also provide comprehensive customer engagement features
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