As of September 2026, Latka tracks 33 demand generation software companies with $10M–$100M in annual revenue. They have combined revenues of $860.5M and employ 5.8K people. They have raised $337.6M and serve 9K customers combined.
Every company below sells demand generation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Demand generation software comprises tools that help businesses identify and engage potential customers throughout the marketing and sales funnel. These software solutions are designed to create awareness, generate interest, and ultimately drive demand for products or services by automating and optimizing marketing campaigns. Common features of demand generation software include lead scoring, email marketing automation, content distribution, and analytics to measure campaign effectiveness. Typically, demand generation software is utilized by marketing teams to orchestrate multi-channel campaigns, integrating social media, email, content marketing, and sometimes offline events. The software helps businesses reach targeted segments effectively, nurturing leads through personalized communication. Buyer personas often include marketing managers, sales teams, and business development professionals, all of whom leverage these tools to improve lead conversion rates and align marketing efforts with sales goals.
Sorting: Highest -> Lowest
Showing 10 of 33 companies ranked by annual revenue.
Southfield, Michigan, United States
Award-winning, independently owned, global-commerce marketing practice, connecting people, technology and intelligence to improve clients' businesses
London, England, United Kingdom
MVF provides Customer Generation for some of the world's largest companies.
Encino, California, United States
Callbox is the #1 trusted lead generation services and AI-Powered Growth Strategy Partner by enterprise and scaling businesses in the USA, Canada, Asia Pacific, Latin America, EMEA, and throughout the world since 2004. We help businesses around the globe exceed marketing and sales goals by deploying targeted prospecting campaigns that deliver qualified sales leads and ROI. With a 20-year track record of helping B2B companies grow, Callbox has consistently been recognized as a top b2b lead generation company through awards. Our proprietary AI-powered lead generation platform called "SMART Engage" helps us to identify and qualify leads, personalize content, and track results, allowing us to deliver high-quality leads that are more likely to convert into customers. Our company's philosophy is that AI and human expertise are complementary. AI streamlines processes, provide more insights and scale marketing efforts. However, human expertise is still essential for creating engaging content, understanding target audiences, analyzing history, and making strategic decisions. With our AI + human expertise marketing approach across a wide range of B2B verticals, we plan and manage results-driven marketing programs that let you: - Connect with your target buyers in any market - Keep your funnel consistently filled with potential customers - Shorten your sales cycle and improve overall productivity - Increase both win rates and deal value - Scale and adapt to developments quickly - Make more informed decisions with actionable intelligence Our approach combines inbound and outbound channels such as website, chats, events, email, voice, social media, and SMS to connect with decision-makers at different points in the conversion cycle. We have a proven track record of success, having completed over 10,000 campaigns in various B2B verticals and geographical areas. Contact us today to learn more about how Callbox uses AI and human expertise to generate high-quality leads.
Casper, Wyoming, United States
B2B demand generation company specializing in content, strategic messaging for digital marketing and multi-channel outreach
Boston, Massachusetts, United States
Retail optimization platform for Amazon and Walmart sellers
New Hudson, Michigan, United States
A performance marketing company driven to help SMBs grow their top line through connection with potential customers in multiple industries
Brooklyn, New York, United States
Moxie helps medspa entrepreneurs reach multimillion dollar growth—with marketing, compliance, coaching, software, and VIP pricing, all in one place.
Westport, Connecticut, United States
Zaelab is a highly-skilled and trusted digital partner that advises and enables global B2B organizations to deliver next-generation digital solutions. The company focuses on modernizing selling strategies and boosting digital growth.
Sioux Falls, South Dakota, United States
A full-service digital and traditional marketing firm helping businesses generate more revenue by dramatically improving and increasing their visibility
Latka tracks 33 demand generation software companies with $10M–$100M in annual revenue. Together they generate $860.5M in annual revenue and employ 5.8K people.
Mars United Commerce is the largest, with $97.2M in annual revenue, founded in 1972.
The average demand generation software company in this list makes $26.1M a year, across 33 companies with reported revenue. They serve 9K customers combined.
Ranked by annual revenue, the leaders are Mars United Commerce, MVF, Callbox Inc, On Dot Media America and Teikametrics.
The 33 demand generation software companies with $10M–$100M in annual revenue tracked here have raised $337.6M in disclosed funding between them.
- Provides tools for creating and managing multi-channel marketing campaigns - Includes features for lead scoring and nurturing - Offers analytics capabilities to measure the effectiveness of campaigns - Supports content creation and distribution to attract potential customers - Targets marketing and sales professionals as primary users - Not just focused on basic email marketing; must also provide comprehensive customer engagement features
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
