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Top 5 Demand Generation Software Companies $100M+ Revenue (September 2026)

As of September 2026, Latka tracks 5 demand generation software companies with $100M+ in annual revenue. They have combined revenues of $1.1B and employ 2.6K people. They serve 1.5K customers combined.

Every company below sells demand generation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Demand Generation Software Companies do

Demand generation software comprises tools that help businesses identify and engage potential customers throughout the marketing and sales funnel. These software solutions are designed to create awareness, generate interest, and ultimately drive demand for products or services by automating and optimizing marketing campaigns. Common features of demand generation software include lead scoring, email marketing automation, content distribution, and analytics to measure campaign effectiveness. Typically, demand generation software is utilized by marketing teams to orchestrate multi-channel campaigns, integrating social media, email, content marketing, and sometimes offline events. The software helps businesses reach targeted segments effectively, nurturing leads through personalized communication. Buyer personas often include marketing managers, sales teams, and business development professionals, all of whom leverage these tools to improve lead conversion rates and align marketing efforts with sales goals.

Companies
5
Revenue
$1.1B
Funding
-
Employees
2.6K

Filters

Sorting: Highest -> Lowest

Filters
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Top Demand Generation Software Companies $100M+ Revenue

Showing 5 of 5 companies ranked by annual revenue.

1DemandScience logo
DemandScience

Danvers, Massachusetts, United States

DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads.

Revenue
$381.6M
Customers
1.5K
Year founded
2012
Team size
1.1K
2S2W Media logo
S2W Media

New York, New York, United States

Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations

Revenue
$272M
Year founded
2014
Team size
531
3Nova AI logo
Nova AI

Lagos, Nigeria

Nova AI helps SMBs drive revenue growth with lead generation, marketing automation, and artificial intelligence solutions

Revenue
$156.9M
Customers
20
Year founded
2024
4Callbox Inc. logo
Callbox Inc.

Encino, California, United States

Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation experts for the past many years. With a team of over 700 marketing professionals and a massive in-house B2B database, we help businesses of all sizes and industries achieve their growth and revenue goals. Our proprietary AI-powered lead generation platform called "SMART Engage" helps us to identify and qualify leads, personalize content, and track results. This allows us to deliver high-quality leads that are more likely to convert into customers.To get in touch with decision-makers at various stages of the conversion cycle, we use a combination of inbound and outbound channels such as the website, chat, events, email, voice, social media, and SMS. We have a proven track record of success, having completed over 10,000 campaigns in various B2B verticals and geographical areas. We are committed to helping our clients achieve their business objectives, and we believe that AI-powered lead generation is the best way to do that. Contact us today to learn more how Callbox uses AI and human expertise to generate high-quality leads.

Revenue
$150.3M
Year founded
2004
5Anteriad logo
Anteriad

Rye Brook, New York, United States

B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing

Revenue
$109.1M
Year founded
2000
Team size
992

Frequently asked questions about Demand Generation Software Companies $100M+ Revenue

How many demand generation software companies with $100M+ in annual revenue are there?

Latka tracks 5 demand generation software companies with $100M+ in annual revenue. Together they generate $1.1B in annual revenue and employ 2.6K people.

Which demand generation software company with $100M+ in annual revenue is the largest?

DemandScience is the largest, with $381.6M in annual revenue, founded in 2012.

How much revenue does a typical demand generation software company with $100M+ in annual revenue make?

The average demand generation software company in this list makes $214M a year, across 5 companies with reported revenue. They serve 1.5K customers combined.

Who are the leading Demand Generation software vendors with $100M+ in annual revenue?

Ranked by annual revenue, the leaders are DemandScience, S2W Media, Nova AI, Callbox Inc. and Anteriad.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Demand Generation to everything else.

Inclusion Criteria

- Provides tools for creating and managing multi-channel marketing campaigns - Includes features for lead scoring and nurturing - Offers analytics capabilities to measure the effectiveness of campaigns - Supports content creation and distribution to attract potential customers - Targets marketing and sales professionals as primary users - Not just focused on basic email marketing; must also provide comprehensive customer engagement features