As of October 2026, Latka tracks 16 digital advertising intelligence software companies with $100M+ in annual revenue. They have combined revenues of $3.7B and employ 10.8K people. They have raised $2.2B and serve 86.3K customers combined.
Every company below sells digital advertising intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Digital Advertising Intelligence Software encompasses tools and platforms designed to provide insights into advertising strategies and performances, primarily focused on competitor analysis and market trends. These solutions enable advertisers to monitor competitor campaigns, benchmark performance, and optimize ad spend by analyzing various metrics related to advertising efficiency and effectiveness. Typical use cases for this software include competitive analysis, audience insights, and real-time performance monitoring across different advertising channels. Key features commonly offered are data integration from numerous ad intelligence sources, custom reporting, performance benchmarking, and tools for creative monitoring to enhance overall advertising strategies for businesses looking to maximize their return on investment. Common users of Digital Advertising Intelligence Software include marketing teams, digital advertising specialists, and brand managers, who require robust analytical capabilities to inform their advertising decisions. It plays a crucial role in guiding advertisers to adapt and evolve their techniques, ensuring they remain competitive in a rapidly changing market landscape.
Sorting: Highest -> Lowest
Showing 10 of 16 companies ranked by annual revenue.
New York, New York, United States
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
New York, New York, United States
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
New York, New York, United States
Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
Jersey City, New Jersey, United States
Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
New York, New York, United States
CHEQ is a cybersecurity company focused on ad fraud prevention, founded in late 2015 and early 2016 by Guy Tytunovich and co-founders who are graduates of the 8200 Cyber Intelligence Unit in the Israeli Army. The company sells to enterprise advertisers, agencies, and digital platforms, protecting their ad spend from fraudulent traffic through a fixed monthly fee model structured around traffic volume tiers and minimum two-year contracts. As of August 2019, CHEQ reported annual recurring revenue of approximately $24M, up from $8.4M in 2018, representing growth well north of 200% year over year. The company had raised $30M in total funding, including a $25M Series B led by Battery Ventures that had not yet been publicly announced at the time of the interview. With 100 employees, 15 quota-carrying sales representatives, 100 or more enterprise customers, a 130% net dollar retention rate, zero gross churn, and a seven-month CAC payback period, CHEQ presented a capital-efficient growth profile at the time of the interview. Guy Tytunovich, the company's founder and CEO, stated the Series B capital was expected to provide approximately three years of runway at a burn rate of roughly $700,000 per month.
Seattle, WA, United States
We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, the data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes from all places. POP has offices in Seattle and San Jose, Costa Rica. Our diverse group of analytical, technical, strategic, and creative experts are collaborative and agile, with a singular focus on our clients’ success. We have over 25 years of experience partnering with some of the biggest global brands, including Microsoft, Oracle, Gates Ventures, F5, Target, Gap Inc., and U.S. Bank.
Lititz, Pennsylvania, United States
Provider of a digital marketing automation platform intended to analyze sales, develop branding and improve customer engagement. The company's digital marketing automation platform personalizes product recommendations for every customer across multiple channels, tracks promotional campaign performance, monitors sales, analyzes consumer behavior and recommends suitable marketing strategies, enabling online retailers and omnichannel digital marketers to create personalized interactions to reach, engage and convert shoppers.
Latka tracks 16 digital advertising intelligence software companies with $100M+ in annual revenue. Together they generate $3.7B in annual revenue and employ 10.8K people.
The Brandtech Group is the largest, with $1B in annual revenue, founded in 2015.
The average digital advertising intelligence software company in this list makes $228.4M a year, across 16 companies with reported revenue. They serve 86.3K customers combined.
Ranked by annual revenue, the leaders are The Brandtech Group, AppsFlyer, S2W Media, Wunderkind and Demandbase.
The 16 digital advertising intelligence software companies with $100M+ in annual revenue tracked here have raised $2.2B in disclosed funding between them.
- The software must provide competitive analysis to understand market positioning. - It should support performance monitoring of advertising campaigns in real-time. - The system must offer audience insights to enhance targeting strategies. - It needs to integrate data from multiple advertising platforms for comprehensive analysis. - The software should allow for custom reporting and dashboard creation. - Not just a tracking tool; must also provide actionable insights for optimization.
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