1
Wpromote
El Segundo, California, United States
Independent digital agency specializing in driving profitable business outcomes at the convergence of creative, marketing and media
- Revenue
- $96.5M
- Year founded
- 2001
- Team size
- 657
Top 50 Digital Analytics Software Companies With $10M–$100M Revenue (August 2026)
As of August 2026, Latka tracks 74 digital analytics software companies with $10M–$100M in annual revenue. They have combined revenues of $2.4B and employ 16.8K people. They have raised $3.4B and serve 359.8K customers combined.
Every company below sells digital analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Digital Analytics Software Companies do
Digital analytics software encompasses tools designed to collect, measure, analyze, and interpret data from online interactions. This category focuses on understanding user behavior, optimizing digital content, and enhancing overall marketing strategies. Typical features include data visualization, real-time analytics, user segmentation, and conversion tracking, enabling organizations to make data-driven decisions effectively. The primary use cases for digital analytics software span various sectors, including e-commerce, media, and telecommunications, among others. Businesses leverage these tools to gain insights into customer engagement, website performance, and campaign effectiveness. Common user personas include digital marketers, product managers, data analysts, and e-commerce managers, all of whom rely on data to inform their strategies and improve user experiences.
- Companies
- 74
- Revenue
- $2.4B
- Funding
- $3.4B
- Employees
- 16.8K
Filters
Sorting: Highest -> Lowest
Top Digital Analytics Software Companies With $10M–$100M Revenue
Showing 10 of 74 companies ranked by annual revenue.
- Revenue
- $94.2M
- Customers
- 250
- Year founded
- 2013
- Team size
- 190
3
IGAWorks
Seoul, Seoul, South Korea
아이지에이웍스는 압도적인 데이터를 기반으로 디지털 전환과 데이터 드리븐 마케팅을 위한 풀스택(Full-stack) 플랫폼과 서비스를 제공하는 Data-tech 기업입니다. 기업의 1st party data를 위한 CDP(Customer Data Platform), 모바일, TV, 커머스 등 독보적인 3rd party data 제공하는 DMP(Data Management Platform), AI 기반의 데이터 드리븐 마케팅 운영을 위한 ATD(Advertiser’s trading desk) 등 클라우드 기반의 디지털 전환 및 데이터 마케팅에 관한 전방위적 비즈니스를 펼쳐나가고 있습니다.
- Revenue
- $92M
- Year founded
- 2006
- Funding
- $38.5M
- Team size
- 126
- Revenue
- $89.5M
- Customers
- 18K
- Year founded
- 2013
- Funding
- $92.9M
- Team size
- 360
5
Adform
Copenhagen, Hovedstaden, Denmark
Adform is a global digital advertising technology company that offers a suite of software and services to help businesses plan, execute, and optimize their digital advertising campaigns. The company's platform includes features such as programmatic advertising, real-time bidding, data management, and creative optimization. Adform aims to provide a comprehensive solution for advertisers, agencies, and publishers to manage their advertising campaigns and reach their target audience effectively. Adform's platform also provides access to a vast network of publishers and ad exchanges, allowing advertisers to reach their target audience across a variety of channels, including display, video, mobile, and social media. The company offers advanced targeting and analytics capabilities, allowing businesses to tailor their campaigns to specific audiences and measure the impact of their advertising efforts. Adform is headquartered in Copenhagen, Denmark, and has offices across Europe, the Americas, and Asia-Pacific.
- Revenue
- $79M
- Year founded
- 2002
- Funding
- $27.5M
- Team size
- 838
- Revenue
- $72.8M
- Customers
- 500
- Year founded
- 2000
- Team size
- 362
7
Alida
Ontario, Canada
Alida is a software company that provides a customer experience management (CXM) platform. Their platform enables businesses to collect, analyze, and act on customer feedback and insights, helping them to improve customer satisfaction, loyalty, and retention. Alida's CXM platform includes features such as survey creation, data analytics, and customer segmentation, which allow businesses to gather actionable insights from their customers and use that data to improve their products, services, and overall customer experience.
- Revenue
- $69.4M
- Year founded
- 2000
- Funding
- $82.4M
- Team size
- 324
8
Olly Olly
Charlotte, North Carolina, United States
Providing digital marketing solutions for small businesses, so they can be more effective and efficient
- Revenue
- $68.5M
- Year founded
- 2018
- Team size
- 298
9
Moz
Seattle, Washington, United States
The company that owns Moz.com is Moz, Inc., a Seattle-based software company that provides search engine optimization (SEO) tools and resources for businesses and digital marketers. Moz offers a suite of SEO software products, including keyword research tools, site audits, rank tracking, link building, and on-page optimization tools. In addition to its software, Moz also provides educational resources and a community for SEO professionals through its blog, webinars, and conferences. The company was founded in 2004 and has since become a leading authority in the SEO industry, serving customers around the world.
- Revenue
- $67.4M
- Customers
- 34K
- Year founded
- 2004
- Funding
- $29.1M
- Team size
- 313
- Revenue
- $67M
- Customers
- 50K
- Year founded
- 2006
- Funding
- $1.4M
- Team size
- 211
Frequently asked questions about Digital Analytics Software Companies With $10M–$100M Revenue
How many digital analytics software companies with $10M–$100M in annual revenue are there?
Latka tracks 74 digital analytics software companies with $10M–$100M in annual revenue. Together they generate $2.4B in annual revenue and employ 16.8K people.
Which digital analytics software company with $10M–$100M in annual revenue is the largest?
Wpromote is the largest, with $96.5M in annual revenue, founded in 2001.
How much revenue does a typical digital analytics software company with $10M–$100M in annual revenue make?
The average digital analytics software company in this list makes $32M a year, across 74 companies with reported revenue. They serve 359.8K customers combined.
Who are the leading Digital Analytics software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are Wpromote, Adcellerant, IGAWorks, Supermetrics and Adform.
How much funding have digital analytics software companies with $10M–$100M in annual revenue raised?
The 74 digital analytics software companies with $10M–$100M in annual revenue tracked here have raised $3.4B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must provide capabilities for tracking and analyzing user interactions across digital platforms - Must offer data visualization tools to simplify the interpretation of analytics - Must enable real-time reporting to allow timely decision-making - Should support user segmentation to gain insights into specific audience behaviors - Must integrate with other marketing tools for comprehensive data analysis - Not just focused on historical data; must also provide predictive analytics features - Must comply with data privacy regulations and standards