Latka logo

Top 2,499 Marketing Automation Software SaaS Companies in July 2026

As of July 2026, there are 2,499 SaaS companies in Marketing Automation Software. They have combined revenues of $29.7B and employ 171.7K people. They have raised $20.2B and serve 422.7M customers combined.

Marketing Automation Software facilitates the automation of repetitive marketing tasks, allowing businesses to enhance their marketing efficiency and effectiveness. This category includes tools that manage various marketing processes, such as email campaigns, social media posting, lead generation, and customer segmentation, often across multiple channels. By using marketing automation, companies can nurture leads, personalize customer outreach, and track campaign performance more efficiently. The primary use cases for marketing automation software involve streamlining marketing efforts, enabling targeted communications with customers, and measuring the success of marketing activities. Typically, features include campaign management, lead scoring, customer segmentation, analytics, and reporting. Marketing teams, digital marketers, and sales operations professionals are the primary personas that utilize these tools to drive improved engagement and ROI on marketing initiatives.

Companies
2,499
Revenue
$29.7B
Funding
$20.2B
Employees
171.7K

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Marketing Automation Software Companies

Showing 10 of 378 companies ranked by annual revenue.

1Anyword logo
Anyword

New York, New York, United States

For marketers, every word counts. Over 1 billion marketing messages are created daily across digital channels, many of which are biased, costly to produce, and ineffective. Anyword's mission is to solve these issues. Anyword is a natural language generation platform designed to assist marketers in crafting messages tailored to their target audience. Our platform utilizes a model trained on millions of marketing messages and integrates with your historical data to generate high-quality messages across various channels and formats. Anyword is trusted by leading publishers and brands globally, including The New York Times, PetCareRx, NBA, Red Bull, Ted Baker, and others.

Revenue
$100M
Customers
-
Year founded
2013
Funding
$30.1M
Team size
512
Growth
-
2Persona logo
Persona

San Francisco, California, United States

identity verification and authentication solutions

Revenue
$100M
Customers
575
Year founded
2018
Funding
$417.5M
Team size
595
Growth
-29.18%
3Keap logo
Keap

Chandler, Arizona, United States

With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. To ensure your success, Keap also offers expert coaching, in-depth training, outstanding support, and a dedicated community of entrepreneurs. Business owners, we’re here to help you grow without the growing pains. You’ve built your business from the ground up. And no one knows it better than you do. But while the thought of letting go terrifies you, the idea of growing excites you.

Revenue
$99M
Customers
45K
Year founded
2002
Funding
$129.5M
Team size
360
Growth
-
4SugarCRM logo
SugarCRM

San Francisco, California, United States

CRM software provider

Revenue
$98.5M
Customers
2M
Year founded
2004
Funding
$119.6M
Team size
579
Growth
-
5Mars United Commerce logo
Mars United Commerce

Southfield, Michigan, United States

Award-winning, independently owned, global-commerce marketing practice, connecting people, technology and intelligence to improve clients' businesses

Revenue
$97.2M
Customers
-
Year founded
1972
Funding
-
Team size
884
Growth
-
6Wpromote logo
Wpromote

El Segundo, California, United States

Independent digital agency specializing in driving profitable business outcomes at the convergence of creative, marketing and media

Revenue
$96.5M
Customers
-
Year founded
2001
Funding
-
Team size
657
Growth
-
7Admitad logo
Admitad

Dubai Internet City, Dubai, United Arab Emirates

Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.

Revenue
$96M
Customers
14
Year founded
2016
Funding
-
Team size
392
Growth
-
8Capillary Technologies logo
Capillary Technologies

Bengaluru, Karnataka, India

Capillary Technologies develops customized and cloud-based customer analytics marketing platforms for retailers and consumer businesses.

Revenue
$95.6M
Customers
-
Year founded
2008
Funding
-
Team size
869
Growth
-
9Optimove logo
Optimove

New York, New York, United States

personalized marketing solutions

Revenue
$94.5M
Customers
77
Year founded
2012
Funding
$20M
Team size
434
Growth
-
10Adcellerant logo
Adcellerant

Denver, Colorado, United States

digital advertising and technology company

Revenue
$94.2M
Customers
250
Year founded
2013
Funding
-
Team size
190
Growth
-

Inclusion Criteria

- The software must automate repetitive marketing tasks and processes. - It should provide multi-channel campaign management capabilities. - Must include features for lead generation and nurturing. - Should offer analytics and reporting functionalities to measure campaign performance. - Not solely focused on social media management; must also support email marketing and other channels.

Marketing Automation Software SaaS Companies | GetLatka