- Revenue
- $98.5M
- Customers
- 2M
- Year founded
- 2004
- Funding
- $119.6M
- Team size
- 579
Top 50 Marketing Automation Software Companies With $10M–$100M Revenue (October 2026)
As of October 2026, Latka tracks 364 marketing automation software companies with $10M–$100M in annual revenue. They have combined revenues of $10.6B and employ 71.8K people. They have raised $8.2B and serve 167.6M customers combined.
Every company below sells marketing automation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Marketing Automation Software Companies do
Marketing Automation Software facilitates the automation of repetitive marketing tasks, allowing businesses to enhance their marketing efficiency and effectiveness. This category includes tools that manage various marketing processes, such as email campaigns, social media posting, lead generation, and customer segmentation, often across multiple channels. By using marketing automation, companies can nurture leads, personalize customer outreach, and track campaign performance more efficiently. The primary use cases for marketing automation software involve streamlining marketing efforts, enabling targeted communications with customers, and measuring the success of marketing activities. Typically, features include campaign management, lead scoring, customer segmentation, analytics, and reporting. Marketing teams, digital marketers, and sales operations professionals are the primary personas that utilize these tools to drive improved engagement and ROI on marketing initiatives.
- Companies
- 364
- Revenue
- $10.6B
- Funding
- $8.2B
- Employees
- 71.8K
Filters
Sorting: Highest -> Lowest
Top Marketing Automation Software Companies With $10M–$100M Revenue
Showing 10 of 364 companies ranked by annual revenue.
2
HighLevel
Dallas, Texas, United States
HighLevel is a software-as-a-service platform founded in 2018 and headquartered in Eugene, Oregon. The company helps marketing agencies automate multi-channel lead follow-up, including automated emails, text messages, phone calls, and voicemail drops, so that agencies can convert a higher share of the leads they generate for their small and medium business clients. At the time of its December 2018 interview, HighLevel was approximately six months old, had 10 agency customers paying $300 per month each, and was generating roughly $3,000 in monthly recurring revenue. The company was fully bootstrapped by founder Shaun Clark using proceeds from his prior exit and personal savings, with a two-person core team. HighLevel has since grown substantially. The company ranked 116th on the Deloitte Technology Fast 500 and 516th on the Inc. 5000, reflecting 781% growth. In 2021 PeakEquity Partners led a minority-stake investment of more than $60 million, and in 2024 General Atlantic led an additional undisclosed round, bringing total disclosed funding to $60 million.
- Revenue
- $98M
- Customers
- 10
- Year founded
- 2018
- Funding
- $60M
- Team size
- 785
3
Mars United Commerce
Southfield, Michigan, United States
Award-winning, independently owned, global-commerce marketing practice, connecting people, technology and intelligence to improve clients' businesses
- Revenue
- $97.2M
- Year founded
- 1972
- Team size
- 884
4
Wpromote
El Segundo, California, United States
Independent digital agency specializing in driving profitable business outcomes at the convergence of creative, marketing and media
- Revenue
- $96.5M
- Year founded
- 2001
- Team size
- 657
5
Admitad
Dubai Internet City, Dubai, United Arab Emirates
Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.
- Revenue
- $96M
- Customers
- 14
- Year founded
- 2016
- Team size
- 392
6
Capillary Technologies
Bengaluru, Karnataka, India
Capillary Technologies develops customized and cloud-based customer analytics marketing platforms for retailers and consumer businesses.
- Revenue
- $95.6M
- Year founded
- 2008
- Team size
- 869
- Revenue
- $94.5M
- Customers
- 77
- Year founded
- 2009
- Funding
- $20M
- Team size
- 434
8
IGAWorks
Seoul, Seoul, South Korea
아이지에이웍스는 압도적인 데이터를 기반으로 디지털 전환과 데이터 드리븐 마케팅을 위한 풀스택(Full-stack) 플랫폼과 서비스를 제공하는 Data-tech 기업입니다. 기업의 1st party data를 위한 CDP(Customer Data Platform), 모바일, TV, 커머스 등 독보적인 3rd party data 제공하는 DMP(Data Management Platform), AI 기반의 데이터 드리븐 마케팅 운영을 위한 ATD(Advertiser’s trading desk) 등 클라우드 기반의 디지털 전환 및 데이터 마케팅에 관한 전방위적 비즈니스를 펼쳐나가고 있습니다.
- Revenue
- $92M
- Year founded
- 2006
- Funding
- $38.5M
- Team size
- 126
9
makethunder.com
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
- Revenue
- $87.7M
- Year founded
- 2007
- Team size
- 66
10
Hightouch
San Francisco, California, United States
Hightouch is a data activation platform that specializes in synchronizing customer data from data warehouses into various tools, including CRMs, email tools, and advertising networks. The platform is designed to help organizations transform their customer data into actionable insights and strategies. Founded in 2018 by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch operates under the legal name Carry Technologies, Inc. It is a for-profit company with an active operating status, and its most recent funding was a Series B round. Hightouch's platform stands out for its ability to sync data from any data warehouse into the tools that a business uses. This capability is enhanced by the power of SQL or Customer Studio, which provides a suite of no-code features. This allows any member of an organization to explore and synchronize customer data into marketing, advertising, sales, and customer success tools without the need for extensive engineering effort.
- Revenue
- $87.4M
- Year founded
- 2018
- Funding
- $92.2M
- Team size
- 437
- Growth
- 275.9%
Frequently asked questions about Marketing Automation Software Companies With $10M–$100M Revenue
How many marketing automation software companies with $10M–$100M in annual revenue are there?
Latka tracks 364 marketing automation software companies with $10M–$100M in annual revenue. Together they generate $10.6B in annual revenue and employ 71.8K people.
Which marketing automation software company with $10M–$100M in annual revenue is the largest?
SugarCRM is the largest, with $98.5M in annual revenue, founded in 2004.
How much revenue does a typical marketing automation software company with $10M–$100M in annual revenue make?
The average marketing automation software company in this list makes $29M a year, across 364 companies with reported revenue. They serve 167.6M customers combined.
Who are the leading Marketing Automation software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are SugarCRM, HighLevel, Mars United Commerce, Wpromote and Admitad.
How much funding have marketing automation software companies with $10M–$100M in annual revenue raised?
The 364 marketing automation software companies with $10M–$100M in annual revenue tracked here have raised $8.2B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- The software must automate repetitive marketing tasks and processes. - It should provide multi-channel campaign management capabilities. - Must include features for lead generation and nurturing. - Should offer analytics and reporting functionalities to measure campaign performance. - Not solely focused on social media management; must also support email marketing and other channels.