- Revenue
- $94.5M
- Customers
- 77
- Year founded
- 2012
- Funding
- $20M
- Team size
- 434
Top 50 Personalization Software Companies With $10M–$100M Revenue (August 2026)
As of August 2026, Latka tracks 51 personalization software companies with $10M–$100M in annual revenue. They have combined revenues of $1.4B and employ 9.1K people. They have raised $1.5B and serve 236.4M customers combined.
Every company below sells personalization software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Personalization Software Companies do
Personalization software encompasses tools and technologies that enable businesses to tailor content, products, and services to the individual needs and preferences of their users. These tools leverage data analytics to provide customized experiences across various touchpoints, including websites, emails, and mobile applications. By understanding user behaviors and preferences, businesses can enhance engagement and improve customer satisfaction. Typical features of personalization software include real-time data integration, audience segmentation, A/B testing, content personalization, and predictive analytics. Common use cases involve eCommerce platforms looking to increase conversion rates through targeted recommendations, marketing teams aiming to deliver personalized campaigns, and customer service operations seeking to enhance user experiences. This category primarily serves marketing professionals, product managers, and customer experience teams, among others.
- Companies
- 51
- Revenue
- $1.4B
- Funding
- $1.5B
- Employees
- 9.1K
Filters
Sorting: Highest -> Lowest
Top Personalization Software Companies With $10M–$100M Revenue
Showing 10 of 51 companies ranked by annual revenue.
- Revenue
- $84.8M
- Customers
- 500
- Year founded
- 2016
- Funding
- $152.7M
- Team size
- 402
3
Altudo
New York, New York, United States
A global digital marketing and technology consulting company focused on creating personalized, seamless experiences across channels and optimizing customer experience
- Revenue
- $73.5M
- Year founded
- 2001
- Team size
- 447
4
Movable Ink
New York, New York, United States
Movable Ink empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Movable Ink is one of the fastest-growing SaaS companies in the U.S. and has been recognized by Inc. Magazine’s “Best Workplaces” (2022-2019) and Built In NYC’s “Best Places to Work” (2023-2018), as well as Inc. 5000, Crain's Fast 50, and Deloitte's Technology Fast 500. Headquartered in New York City, Movable Ink and its nearly 600 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.
- Revenue
- $73.5M
- Customers
- 700
- Year founded
- 2010
- Funding
- $94.3M
- Team size
- 668
5
You.com
Palo Alto, United States
You.com is a cutting-edge technology company specializing in personalized digital experiences. Our innovative solutions revolutionize the way businesses engage and interact with their customers, offering advanced customization and seamless integration across various platforms.
- Revenue
- $50M
- Year founded
- 2020
- Funding
- $195M
- Team size
- 318
6
WebEngage
Mumbai, Maharashtra, India
WebEngage is an advanced Customer Data and Engagement Platform helping consumer brands achieve higher lifetime value and marketing ROI through personalized experiences at scale. Founded by Avlesh Singh and Ankit Utreja, we're disrupting traditional marketing by reintroducing the human element to campaigns. Our platform unifies customer data across silos, features multi-channel journey builders, and includes AI-powered personalization that boosts conversion across web and mobile apps. Ranked #1 across review platforms for ease of use and comprehensiveness, we serve over 850 consumer brands, including Unilever, Airtel, Myntra, Sony, Groww, Acko, Tata Motors, and Arabian Oud, across India, the Middle East, Africa, Latin America, and Southeast Asia. Headquartered in Mumbai with global offices in Gurugram, Bengaluru, São Paulo, Jakarta, and Dubai, WebEngage is backed by leading tech investors worldwide. #RetentionSimplified
- Revenue
- $45.3M
- Year founded
- 2011
- Funding
- $20M
- Team size
- 412
- Revenue
- $44.2M
- Year founded
- 2016
- Funding
- $165M
- Team size
- 402
8
Squiz
Sydney, New South Wales, Australia
Enterprise websites of the future are intelligent. Build them with Squiz. Today's digital landscape frustrates users with endless scrolling and fragmented information, while teams struggle with outdated tools and costly maintenance cycles. Squiz DXP delivers intelligent web experiences that work for everyone: > Conversational AI search delivers precise answers—not more results—interpreting natural language to solve problems instantly > A powerful integration platform connects complex systems to eliminate data silos, creating unified user journeys and simplified management > LLM Agnostic gen-AI content tools accelerate production while automatically applying your specific brand guidelines > Low-code segmentation, personalization and testing capabilities empower teams to build high-performing experiences, without developer dependency Gartner-ranked for 14 years running, Squiz brings enterprise capabilities powerful to customize, yet so intuitive that Digital and Marketing teams get delivering on Day One. Close the gap between rising user expectations and the digital experience your organization delivers through your websites and connected ecosystem. Squiz is your partner for an intelligent future. Build it with us.
- Revenue
- $43.2M
- Year founded
- 1998
- Team size
- 393
9
SheerID
Portland, Oregon, United States
Data software company enabling business-to-consumer brands to instantly verify consumer-provided data and run personalized marketing campaigns
- Revenue
- $42M
- Year founded
- 2011
- Team size
- 189
- Revenue
- $40.6M
- Customers
- 35M
- Year founded
- 2011
- Funding
- $100.7M
- Team size
- 181
Frequently asked questions about Personalization Software Companies With $10M–$100M Revenue
How many personalization software companies with $10M–$100M in annual revenue are there?
Latka tracks 51 personalization software companies with $10M–$100M in annual revenue. Together they generate $1.4B in annual revenue and employ 9.1K people.
Which personalization software company with $10M–$100M in annual revenue is the largest?
Optimove is the largest, with $94.5M in annual revenue, founded in 2012.
How much revenue does a typical personalization software company with $10M–$100M in annual revenue make?
The average personalization software company in this list makes $26.8M a year, across 51 companies with reported revenue. They serve 236.4M customers combined.
Who are the leading Personalization software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are Optimove, Sendoso, Altudo, Movable Ink and You.com.
How much funding have personalization software companies with $10M–$100M in annual revenue raised?
The 51 personalization software companies with $10M–$100M in annual revenue tracked here have raised $1.5B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must enable real-time data analysis to customize user experiences - Should provide audience segmentation capabilities for targeted messaging - Must include A/B testing functionalities for optimizing content - Should allow for integration with existing marketing and CRM systems - Must focus on personalizing content based on user behavior and preferences - Not just basic content management; must actively adapt and tailor experiences based on data insights - Should support multiple channels, including web, email, and mobile platforms