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Top 333 Personalization Software SaaS Companies in May 2026

As of May 2026, there are 333 SaaS companies in Personalization Software. They have combined revenues of $4B and employ 23.2K people. They have raised $4.2B and serve 540.1M customers combined.

Personalization software encompasses tools and technologies that enable businesses to tailor content, products, and services to the individual needs and preferences of their users. These tools leverage data analytics to provide customized experiences across various touchpoints, including websites, emails, and mobile applications. By understanding user behaviors and preferences, businesses can enhance engagement and improve customer satisfaction. Typical features of personalization software include real-time data integration, audience segmentation, A/B testing, content personalization, and predictive analytics. Common use cases involve eCommerce platforms looking to increase conversion rates through targeted recommendations, marketing teams aiming to deliver personalized campaigns, and customer service operations seeking to enhance user experiences. This category primarily serves marketing professionals, product managers, and customer experience teams, among others.

Companies
333
Revenue
$4B
Funding
$4.2B
Employees
23.2K

Filters

Sorting: Highest -> Lowest

Filters

Top Personalization Software Companies

Showing 10 of 52 companies ranked by annual revenue.

1
Optimove

New York, New York, United States

personalized marketing solutions

Revenue
$94.5M
Customers
77
Year founded
2012
Funding
$20M
Team size
434
Growth
-
2
Sendoso

San Francisco, California, United States

platform for personalized gifting and engagement

Revenue
$84.8M
Customers
500
Year founded
2016
Funding
$152.7M
Team size
402
Growth
239.78%
3
Altudo

New York, New York, United States

A global digital marketing and technology consulting company focused on creating personalized, seamless experiences across channels and optimizing customer experience

Revenue
$73.5M
Customers
-
Year founded
2001
Funding
-
Team size
447
Growth
-
4
Movable Ink

New York, New York, United States

Movable Ink empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Movable Ink is one of the fastest-growing SaaS companies in the U.S. and has been recognized by Inc. Magazine’s “Best Workplaces” (2022-2019) and Built In NYC’s “Best Places to Work” (2023-2018), as well as Inc. 5000, Crain's Fast 50, and Deloitte's Technology Fast 500. Headquartered in New York City, Movable Ink and its nearly 600 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.

Revenue
$73.5M
Customers
700
Year founded
2010
Funding
$94.3M
Team size
668
Growth
-50.27%
5
You.com

Palo Alto, United States

You.com is a cutting-edge technology company specializing in personalized digital experiences. Our innovative solutions revolutionize the way businesses engage and interact with their customers, offering advanced customization and seamless integration across various platforms.

Revenue
$50M
Customers
-
Year founded
2020
Funding
$195M
Team size
318
Growth
235.11%
6
WebEngage

Mumbai, Maharashtra, India

WebEngage is an advanced Customer Data and Engagement Platform helping consumer brands achieve higher lifetime value and marketing ROI through personalized experiences at scale. Founded by Avlesh Singh and Ankit Utreja, we're disrupting traditional marketing by reintroducing the human element to campaigns. Our platform unifies customer data across silos, features multi-channel journey builders, and includes AI-powered personalization that boosts conversion across web and mobile apps. Ranked #1 across review platforms for ease of use and comprehensiveness, we serve over 850 consumer brands, including Unilever, Airtel, Myntra, Sony, Groww, Acko, Tata Motors, and Arabian Oud, across India, the Middle East, Africa, Latin America, and Southeast Asia. Headquartered in Mumbai with global offices in Gurugram, Bengaluru, São Paulo, Jakarta, and Dubai, WebEngage is backed by leading tech investors worldwide. #RetentionSimplified

Revenue
$45.3M
Customers
-
Year founded
2011
Funding
-
Team size
412
Growth
-
7
Upside

Austin, Texas, United States

Shopper personalization platform for brick and mortar retailers

Revenue
$44.2M
Customers
-
Year founded
2016
Funding
$165M
Team size
402
Growth
-
8
Squiz

Sydney, New South Wales, Australia

Enterprise websites of the future are intelligent. Build them with Squiz. Today's digital landscape frustrates users with endless scrolling and fragmented information, while teams struggle with outdated tools and costly maintenance cycles. Squiz DXP delivers intelligent web experiences that work for everyone: > Conversational AI search delivers precise answers—not more results—interpreting natural language to solve problems instantly > A powerful integration platform connects complex systems to eliminate data silos, creating unified user journeys and simplified management > LLM Agnostic gen-AI content tools accelerate production while automatically applying your specific brand guidelines > Low-code segmentation, personalization and testing capabilities empower teams to build high-performing experiences, without developer dependency Gartner-ranked for 14 years running, Squiz brings enterprise capabilities powerful to customize, yet so intuitive that Digital and Marketing teams get delivering on Day One. Close the gap between rising user expectations and the digital experience your organization delivers through your websites and connected ecosystem. Squiz is your partner for an intelligent future. Build it with us.

Revenue
$43.2M
Customers
-
Year founded
1998
Funding
-
Team size
393
Growth
-
9
SheerID

Portland, Oregon, United States

Data software company enabling business-to-consumer brands to instantly verify consumer-provided data and run personalized marketing campaigns

Revenue
$42M
Customers
-
Year founded
2011
Funding
-
Team size
189
Growth
-
10
Stylitics

Brighton, England, United Kingdom

Fashion analytics and insights platform

Revenue
$40.6M
Customers
35M
Year founded
2011
Funding
$100.7M
Team size
181
Growth
84.31%

Inclusion Criteria

- Must enable real-time data analysis to customize user experiences - Should provide audience segmentation capabilities for targeted messaging - Must include A/B testing functionalities for optimizing content - Should allow for integration with existing marketing and CRM systems - Must focus on personalizing content based on user behavior and preferences - Not just basic content management; must actively adapt and tailor experiences based on data insights - Should support multiple channels, including web, email, and mobile platforms