As of May 2026, there are 333 SaaS companies in Personalization Software. They have combined revenues of $4B and employ 23.2K people. They have raised $4.2B and serve 540.1M customers combined.
Personalization software encompasses tools and technologies that enable businesses to tailor content, products, and services to the individual needs and preferences of their users. These tools leverage data analytics to provide customized experiences across various touchpoints, including websites, emails, and mobile applications. By understanding user behaviors and preferences, businesses can enhance engagement and improve customer satisfaction. Typical features of personalization software include real-time data integration, audience segmentation, A/B testing, content personalization, and predictive analytics. Common use cases involve eCommerce platforms looking to increase conversion rates through targeted recommendations, marketing teams aiming to deliver personalized campaigns, and customer service operations seeking to enhance user experiences. This category primarily serves marketing professionals, product managers, and customer experience teams, among others.
Sorting: Highest -> Lowest
Showing 10 of 138 companies ranked by annual revenue.
Manhattan, New York, United States
ChatLabs offers an AI-powered social experience platform that helps brands engage social native audiences. It specializes in integrating cloud services and building personalized and engaging digital experiences throughout the entire customer lifecycle.
Toronto, Ontario, Canada
Younet is a cutting-edge platform powered by AI that provides a platform to create personalized models on your data knowledge, communicate effectively, and deploy them wherever necessary. It's ready to assist in various fields such as Sales, Marketing, HR,etc.
Seattle, Washington, United States
There are a few million ecommerce stores that run on turnkey platforms like Shopify, BigCommerce, and Magento today. These platforms make it easy to get up and running quickly, but they deliver a generic shopping experience and lack advanced marketing and personalization functionality out of the box. That’s where we come in. We make it easy for merchants to adapt the shopping experience on their websites to solve their unique challenges and workflows. They leverage our platform to make it easy for shoppers to pick up where they left off, to collaborate with others throughout their shopping journey and to deploy high performance retargeting campaigns. The Swym platform currently supports over 43,000 merchants from 100 countries+ around the globe.
Baltimore, Maryland, United States
Omnichannel customer relationship management marketing agency helping companies manage data for personalized messaging at scale across channels and formats
Chalandri, Attica, Greece
At INTELIQUA, we are pioneers in AI-powered Marketing Technology, dedicated to revolutionizing the way brands engage with their customers. Our mission is to support businesses drive repeat sales and foster brand loyalty by enhancing Customer Experience through AI and Customer Data Our innovative platform, Eliqua.CX, is designed to empower brands to cultivate robust first-party data, craft personalized data-driven customer experiences, and ultimately drive profitability through the cultivation of customer loyalty. With a global footprint spanning eight countries across two vibrant regions, South-Eastern Europe and the Middle East, we've been privileged to support a diverse array of businesses in their journey towards customer-centric success. At INTELIQUA, we believe that the future of marketing lies at the intersection of cutting-edge technology and genuine human connections, and we're committed to leading this charge
Amsterdam, North Holland, Netherlands
Relay42, is a leading European Customer Data Platform (CDP), transforming how businesses connect with their customers by turning real-time data into personalized experiences. Global brands including Air France, KLM, and Levi’s rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. In June 2025, Relay42 was acquired by Supermetrics, the leading Marketing Intelligence Platform. Together we deliver the industry’s only end-to-end-solution to unify data integration, analysis, and activation into a composable, marketer-friendly workflow.
Los Altos, California, United States
Fast Simon brings integrated AI conversion optimization to automate manual work and replace expensive, complicated, long implementations by point vendors. Designed from the ground up for automation & self-service, Fast Simon delivers AI-Search, Collection filters, Merchandising, Personalization, Similar Styles, and Complete-the-Look to increase merchants’ conversion rate and AOV. Our integrated platform not only replaces point solutions, but also delivers a superior experience due to the number of data streams fed into its AI engine. Fast Simon uses shopper behavior signals, store signals, and merchant policies to deliver personalized search, collections, upsell, cross-sell, ad-platforms, data feeds, and campaigns. Fast Simon, Inc. is an independent US corporation based in Silicon Valley, California.
Tilburg, North Brabant, Netherlands
NeoDay is an all-in-one loyalty software solution developed by Magneds, a full-service loyalty management provider. Our 15 years of expertise has taught us the value of loyal customers to a company’s success, and customer loyalty requires a personal approach. We developed our unique, no-code SaaS technology to empower businesses to offer their customers a relevant and personalised experience, with minimum effort and no third parties involved. flexible, scalable and future-proof.
Atlanta, Georgia, United States
Developer of an e-commerce platform designed to keep customers engaged while shopping. The company's platform assists in collecting reviews, send personalized emails, display product recommendations, raise brand awareness, reduce shopping cart abandonment through pop-ups as well as automate the review collection process, enabling clients to improve customer loyalty, accelerate online sales and automate the entire process to build a loyal customer database.
Palo Alto, California, United States
Folloze is the best way to generate credible pipeline that will convert. Folloze lets enterprises quickly and easily create, at any scale, a richly personalized journey - not just moment - for every single B2B customer.
- Must enable real-time data analysis to customize user experiences - Should provide audience segmentation capabilities for targeted messaging - Must include A/B testing functionalities for optimizing content - Should allow for integration with existing marketing and CRM systems - Must focus on personalizing content based on user behavior and preferences - Not just basic content management; must actively adapt and tailor experiences based on data insights - Should support multiple channels, including web, email, and mobile platforms
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