Latka logo

Top 50 Personalization Software Companies With $1M–$5M Revenue (August 2026)

As of August 2026, Latka tracks 134 personalization software companies with $1M–$5M in annual revenue. They have combined revenues of $320M and employ 3K people. They have raised $101.6M and serve 301.9M customers combined.

Every company below sells personalization software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Personalization Software Companies do

Personalization software encompasses tools and technologies that enable businesses to tailor content, products, and services to the individual needs and preferences of their users. These tools leverage data analytics to provide customized experiences across various touchpoints, including websites, emails, and mobile applications. By understanding user behaviors and preferences, businesses can enhance engagement and improve customer satisfaction. Typical features of personalization software include real-time data integration, audience segmentation, A/B testing, content personalization, and predictive analytics. Common use cases involve eCommerce platforms looking to increase conversion rates through targeted recommendations, marketing teams aiming to deliver personalized campaigns, and customer service operations seeking to enhance user experiences. This category primarily serves marketing professionals, product managers, and customer experience teams, among others.

Companies
134
Revenue
$320M
Funding
$101.6M
Employees
3K

Filters

Sorting: Highest -> Lowest

Filters

Top Personalization Software Companies With $1M–$5M Revenue

Showing 10 of 134 companies ranked by annual revenue.

1INTELIQUA logo
INTELIQUA

Chalandri, Attica, Greece

At INTELIQUA, we are pioneers in AI-powered Marketing Technology, dedicated to revolutionizing the way brands engage with their customers. Our mission is to support businesses drive repeat sales and foster brand loyalty by enhancing Customer Experience through AI and Customer Data Our innovative platform, Eliqua.CX, is designed to empower brands to cultivate robust first-party data, craft personalized data-driven customer experiences, and ultimately drive profitability through the cultivation of customer loyalty. With a global footprint spanning eight countries across two vibrant regions, South-Eastern Europe and the Middle East, we've been privileged to support a diverse array of businesses in their journey towards customer-centric success. At INTELIQUA, we believe that the future of marketing lies at the intersection of cutting-edge technology and genuine human connections, and we're committed to leading this charge

Revenue
$5M
Team size
45
2Fast Simon logo
Fast Simon

Los Altos, California, United States

Fast Simon brings integrated AI conversion optimization to automate manual work and replace expensive, complicated, long implementations by point vendors. Designed from the ground up for automation & self-service, Fast Simon delivers AI-Search, Collection filters, Merchandising, Personalization, Similar Styles, and Complete-the-Look to increase merchants’ conversion rate and AOV. Our integrated platform not only replaces point solutions, but also delivers a superior experience due to the number of data streams fed into its AI engine. Fast Simon uses shopper behavior signals, store signals, and merchant policies to deliver personalized search, collections, upsell, cross-sell, ad-platforms, data feeds, and campaigns. Fast Simon, Inc. is an independent US corporation based in Silicon Valley, California.

Revenue
$4.8M
Year founded
2013
Team size
44
3NeoDay logo
NeoDay

Tilburg, North Brabant, Netherlands

NeoDay is an all-in-one loyalty software solution developed by Magneds, a full-service loyalty management provider. Our 15 years of expertise has taught us the value of loyal customers to a company’s success, and customer loyalty requires a personal approach. We developed our unique, no-code SaaS technology to empower businesses to offer their customers a relevant and personalised experience, with minimum effort and no third parties involved. flexible, scalable and future-proof.

Revenue
$4.8M
Year founded
2009
Team size
44
4Relay42 logo
Relay42

Amsterdam, North Holland, Netherlands

Relay42, is a leading European Customer Data Platform (CDP), transforming how businesses connect with their customers by turning real-time data into personalized experiences. Global brands including Air France, KLM, and Levi’s rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. In June 2025, Relay42 was acquired by Supermetrics, the leading Marketing Intelligence Platform. Together we deliver the industry’s only end-to-end-solution to unify data integration, analysis, and activation into a composable, marketer-friendly workflow.

Revenue
$4.8M
Year founded
2010
Team size
44
5TargetBay logo
TargetBay

Atlanta, Georgia, United States

Developer of an e-commerce platform designed to keep customers engaged while shopping. The company's platform assists in collecting reviews, send personalized emails, display product recommendations, raise brand awareness, reduce shopping cart abandonment through pop-ups as well as automate the review collection process, enabling clients to improve customer loyalty, accelerate online sales and automate the entire process to build a loyal customer database.

Revenue
$4.7M
Customers
4.2K
Year founded
2016
Team size
105
6Folloze logo
Folloze

Palo Alto, California, United States

Folloze is the best way to generate credible pipeline that will convert. Folloze lets enterprises quickly and easily create, at any scale, a richly personalized journey - not just moment - for every single B2B customer.

Revenue
$4.6M
Year founded
2013
Funding
$21.6M
Team size
58
7Webtrends Optimize logo
Webtrends Optimize

Egham, Surrey, United Kingdom

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools. With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.

Revenue
$4.5M
Year founded
2000
Team size
41
8Digioh logo
Digioh

San Francisco, California, United States

Digioh is the industry-leading marketing efficiency platform used by over 2,000 DTC brands like Knix, Death Wish Coffee, and Dollar Shave Club. We help increase conversions across the entire marketing funnel with customizable product recommendation quizzes, next-gen pop-ups and forms, and identity resolution for increased onsite personalization out of the box. Brands using Digioh see, on average, a 300% increase in conversions, 500% increase in identified site visitors, and 10% of total online revenue being driven by Digioh.

Revenue
$4.3M
Year founded
2008
Team size
39
9Experiture logo
Experiture

Brooklyn, New York, United States

Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge Customer Engagement Platform. Our solutions enable marketers to unify, analyze, segment, and activate customer data -- and then deploy, measure, and optimize marketing messaging -- across all channels, from within a single platform. At Experiture, our mission is to help companies transform their marketing strategies by turning data into actionable insights, enabling personalized omnichannel customer engagement, and achieving measurable business outcomes – with no technical knowledge required. We serve a diverse range of industries, from retail and eCommerce to finance and healthcare, helping our clients navigate the complexities of today’s data-driven world. The Experiture platform is designed to scale with your business, providing the flexibility and power needed to stay ahead in a competitive marketplace. Join us in redefining the future of marketing with a data-centric approach that delivers results.

Revenue
$4.3M
Year founded
2014
Team size
39
10Gravity logo
Gravity

Santa Monica, California, United States

When we founded Gravity the vision was simple – “Let’s Personalize the Internet.” The foundation of our personalization engine is a framework we call the Interest Graph, which is the set of things you care about and how much you care about them. We generate interest graphs and apply them for personalization throughout our growing network of sites and apps. Our goal is nothing less than creating magical personalized experiences for you across the entire web. In January 2014, Aol acquired Gravity. Today, Gravity works with leading publishers and news sites, like The Huffington Post and Forbes, and top brand advertisers, like Intel and Toyota.

Revenue
$4.2M
Year founded
2009
Team size
28

Frequently asked questions about Personalization Software Companies With $1M–$5M Revenue

How many personalization software companies with $1M–$5M in annual revenue are there?

Latka tracks 134 personalization software companies with $1M–$5M in annual revenue. Together they generate $320M in annual revenue and employ 3K people.

Which personalization software company with $1M–$5M in annual revenue is the largest?

INTELIQUA is the largest, with $5M in annual revenue.

How much revenue does a typical personalization software company with $1M–$5M in annual revenue make?

The average personalization software company in this list makes $2.4M a year, across 134 companies with reported revenue. They serve 301.9M customers combined.

Who are the leading Personalization software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are INTELIQUA, Fast Simon, NeoDay, Relay42 and TargetBay.

How much funding have personalization software companies with $1M–$5M in annual revenue raised?

The 134 personalization software companies with $1M–$5M in annual revenue tracked here have raised $101.6M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must enable real-time data analysis to customize user experiences - Should provide audience segmentation capabilities for targeted messaging - Must include A/B testing functionalities for optimizing content - Should allow for integration with existing marketing and CRM systems - Must focus on personalizing content based on user behavior and preferences - Not just basic content management; must actively adapt and tailor experiences based on data insights - Should support multiple channels, including web, email, and mobile platforms