2024 Revenue
$15.8M(Est.)
Funding
$15.5M
Team
40
Founded
2018
Second Nature AI Revenue & Funding (2024)
Second Nature AI generated an estimated $15.8M in annual revenue in 2024. Source: GetLatka estimate
Second Nature offers a sales coaching software that helps sales teams perform better.
Last updated
Second Nature AI Revenue
In 2024, Second Nature AI's revenue reached $15.8M. The company previously reported $6.6M in 2024. Since its launch in 2018, Second Nature AI has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Second Nature AI Hit $15.8m revenue in November 2024 | zoominfo.comEstimated |
| 2024 | Second Nature AI Hit $6.6m revenue in October 2024 | Estimated |
| 2023 | Second Nature AI Hit $4.5m revenue in December 2023 | Estimated |
| 2022 | Second Nature AI Hit $4.4m revenue in January 2022 | Not recorded |
| 2018 | Launched with $0 revenue |
Second Nature AI Valuation, Funding Rounds
Second Nature AI has not publicly disclosed its valuation. The company has raised $15.5M in total funding to date.
Second Nature AI has raised $15.5M in total funding across 2 rounds, most recently a $12.5M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Series A | $12.5M | - | - | Not recorded |
| 2019 | Seed | $3M | - | - | Not recorded |
Founder / CEO
Ariel Hitron
CEO
I am a tech entrepreneur drawing from my experience in both the field and the lab. I’ve run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer;
Second Nature AI Employees & Team Size
Second Nature AI employs approximately 40 people as of 2026, down from 45 in 2023, including 7 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 40 employees (December 2024) | Not recorded |
| 2024 | Reached 41 employees (October 2024) | Not recorded |
| 2023 | Reached 45 employees (December 2023) | Not recorded |
| 2022 | Reached 49 employees (December 2022) | Not recorded |
| 2022 | Reached 45 employees (January 2022) | Not recorded |
| 2021 | Reached 32 employees (December 2021) | Not recorded |
Frequently Asked Questions about Second Nature AI
What is Second Nature AI's revenue?
As of 2024, Second Nature AI generated an estimated $15.8M in annual revenue.
Who founded Second Nature AI?
Second Nature AI was founded by Ariel Hitron.
When was Second Nature AI founded?
Second Nature AI was founded in 2018.
Who is the CEO of Second Nature AI?
The CEO of Second Nature AI is Ariel Hitron.
How much funding does Second Nature AI have?
Second Nature AI raised $15.5M across 2 rounds.
How many employees does Second Nature AI have?
As of 2024, Second Nature AI had 40 employees.
Where is Second Nature AI headquartered?
Second Nature AI is headquartered in Tel Aviv, Israel.
Compare Second Nature AI to the industry
Second Nature AI operates across multiple industries. Browse revenue, funding, and growth data for Second Nature AI in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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