2024 Revenue
$15.8M
Funding
$15.5M
YOY
254%
Team
40
Founded
2018
How Second Nature AI CEO Ariel Hitron grew Second Nature AI to $15.8M revenue with a 40 person team in 2024.
Second Nature offers a sales coaching software that helps sales teams perform better.
Last updated
Second Nature AI Revenue
In 2024, Second Nature AI's revenue reached $15.8M. The company previously reported $6.6M in 2024. Since its launch in 2018, Second Nature AI has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Second Nature AI Hit $15.8m revenue in November 2024Source |
| 2024 | Second Nature AI Hit $6.6m revenue in October 2024 |
| 2023 | Second Nature AI Hit $4.5m revenue in December 2023 |
| 2022 | Second Nature AI Hit $4.4m revenue in January 2022 |
| 2018 | Launched with $0 revenue |
Second Nature AI Valuation, Funding Rounds
Second Nature AI has not publicly disclosed its valuation. The company has raised $15.5M in total funding to date.
Second Nature AI has raised $15.5M in total funding across 2 rounds, most recently a $12.5M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series A | $12.5M | - | - |
| 2019 | Seed Round | $3M | - | - |
Second Nature AI Employees & Team Size
Second Nature AI employs approximately 40 people as of 2026, down from 45 in 2023.
Second Nature AI has 40 total employees in different roles and functions and 7 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 40 employees (December 2024) |
| 2024 | Reached 41 employees (October 2024) |
| 2023 | Reached 45 employees (December 2023) |
| 2022 | Reached 49 employees (December 2022) |
| 2022 | Reached 45 employees (January 2022) |
| 2021 | Reached 32 employees (December 2021) |
Founder / CEO
Ariel Hitron
I am a tech entrepreneur drawing from my experience in both the field and the lab. I’ve run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer;
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Second Nature AI yet.
Frequently Asked Questions about Second Nature AI
What is Second Nature AI's revenue?
Second Nature AI generates $15.8M in revenue.
Who founded Second Nature AI?
Second Nature AI was founded by Ariel Hitron.
Who is the CEO of Second Nature AI?
The CEO of Second Nature AI is Ariel Hitron.
How much funding does Second Nature AI have?
Second Nature AI raised $15.5M.
How many employees does Second Nature AI have?
Second Nature AI has 40 employees.
Where is Second Nature AI headquarters?
Second Nature AI is headquartered in Tel Aviv, Israel.
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Compare Second Nature AI to the industry
Second Nature AI operates across multiple industries. Browse revenue, funding, and growth data for Second Nature AI in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .