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Second Nature offers a sales coaching software that helps sales teams perform better.
Last updated
In 2024, Second Nature AI's revenue reached $15.8M. The company previously reported $6.6M in 2024. Since its launch in 2018, Second Nature AI has shown consistent revenue growth.
Second Nature AI has not publicly disclosed its valuation. The company has raised $15.5M in total funding to date.
Second Nature AI has raised $15.5M in total funding across 2 rounds, most recently a $12.5M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Series A | $12.5M | - | - | |
| 2019 | Seed Round | $3M | - | - |
CEO
I am a tech entrepreneur drawing from my experience in both the field and the lab. I’ve run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer;
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We do not have customer count information for Second Nature AI yet.
Second Nature AI employs approximately 40 people as of 2026, down from 45 in 2023, including 7 sales reps that carry a quota.
Second Nature AI generates $15.8M in revenue.
Second Nature AI was founded by Ariel Hitron.
The CEO of Second Nature AI is Ariel Hitron.
Second Nature AI raised $15.5M across 2 rounds.
Second Nature AI has 40 employees.
Second Nature AI is headquartered in Tel Aviv, Israel.
Second Nature AI operates across multiple industries. Browse revenue, funding, and growth data for Second Nature AI in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$15.8M
Funding
$15.5M
Team
40
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2024 | Second Nature AI Hit $15.8m revenue in November 2024 | zoominfo.com |
| 2024 | Second Nature AI Hit $6.6m revenue in October 2024 | Estimated |
| 2023 | Second Nature AI Hit $4.5m revenue in December 2023 | Estimated |
| 2022 | Second Nature AI Hit $4.4m revenue in January 2022 | |
| 2018 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 40 employees (December 2024) | |
| 2024 | Reached 41 employees (October 2024) | |
| 2023 | Reached 45 employees (December 2023) | |
| 2022 | Reached 49 employees (December 2022) | |
| 2022 | Reached 45 employees (January 2022) | |
| 2021 | Reached 32 employees (December 2021) |
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