Second Nature AIrevenue & funding
Generative AI SoftwareTel Aviv, IsraelFounded 2018CEO Ariel Hitron
Second Nature offers a sales coaching software that helps sales teams perform better.
Second Nature AI revenue
Second Nature AI has not published its revenue. ZoomInfo puts it at about $15.8M a year (November 2024).
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jan 2022 | $4.4M | – |
| Dec 2023 | $4.5MEST. | GetLatka estimate |
| Oct 2024 | $6.6MEST. | GetLatka estimate |
| Nov 2024 | $15.8MEST. | ZoomInfo estimate |
– source not recorded
Second Nature AI funding rounds & investors
Second Nature AI has raised $15.5M across two rounds since 2019. The latest was a $12.5M Series A in January 2022.
| Date | Round | Raised |
|---|---|---|
| Jan 2022 | Series A | $12.5M |
| Jul 2019 | Seed | $3M |
| Total raised | $15.5M |
Second Nature AI competitors
Second Nature AI competes most directly with Gong.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Gong | $500M | $583M | 2,248 | 4K | 2015 |
| Second Nature AI | $15.8M | $15.5M | 40 | – | 2018 |
Second Nature AI CEO, founders & employees
Ariel Hitron founded Second Nature AI in 2018 and runs it as CEO. Second Nature AI had 40 employees (December 2024, LinkedIn), down from 45 a year earlier.
- Ariel HitronFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 40 | |
| Oct 2024 | 41 | |
| Dec 2023 | 45 | |
| Dec 2022 | 49 | |
| Jan 2022 | 45 | – |
| Dec 2021 | 32 |
Second Nature AI FAQ
What is Second Nature AI's revenue?
ZoomInfo estimates Second Nature AI's revenue at about $15.8M a year (November 2024). The company hasn't published its own figure.
How much funding has Second Nature AI raised?
Second Nature AI has raised $15.5M across two funding rounds. The latest was a $12.5M Series A in January 2022.
How many employees does Second Nature AI have?
Second Nature AI had 40 employees in December 2024, according to LinkedIn.
Who is the CEO of Second Nature AI?
Ariel Hitron is the CEO of Second Nature AI and founded the company in 2018.
Who founded Second Nature AI?
Ariel Hitron founded Second Nature AI in 2018.
Browse Generative AI Software
How this page is sourced
5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 30, 2026Data disclaimerReport a correctionClaim this profileRun Second Nature AI? Join the podcast