As of July 2026, there are 319 SaaS companies in SEO Tools. They have combined revenues of $1.8B and employ 9K people. They have raised $450.1M and serve 9.5M customers combined.
SEO tools are specialized software solutions designed to enhance the visibility and performance of websites on search engine result pages (SERPs). They assist businesses in optimizing various aspects of their online presence through functionalities like keyword research, rank tracking, backlink analysis, and content optimization. By improving the understanding of search engine algorithms, these tools aim to increase organic traffic and improve website rankings. Common use cases for SEO tools include evaluating website performance, conducting competitor analysis, and generating insights on user behavior. Typical features encompass website audits, keyword suggestions, and reporting dashboards. The primary users of these tools include digital marketers, content creators, and SEO specialists, who leverage data-driven insights to develop effective strategies that align with evolving search engine standards.
Sorting: Highest -> Lowest
Showing 10 of 27 companies ranked by annual revenue.
Overland Park, Kansas, United States
Specializing in SEO, PPC, content and web products with an impressive team of more than 100 digital marketers and engineers
Paramus, New Jersey, United States
A top-rated full service digital marketing agency offering website design and development, SEO, PPC and more
Seattle, Washington, United States
The company that owns Moz.com is Moz, Inc., a Seattle-based software company that provides search engine optimization (SEO) tools and resources for businesses and digital marketers. Moz offers a suite of SEO software products, including keyword research tools, site audits, rank tracking, link building, and on-page optimization tools. In addition to its software, Moz also provides educational resources and a community for SEO professionals through its blog, webinars, and conferences. The company was founded in 2004 and has since become a leading authority in the SEO industry, serving customers around the world.
Al Malqa, Riyadh, Saudi Arabia
Rewaa aims to make penetrating through the e-commerce industry easier for retailers with minimal operational and marketing costs by solving two main challenges: Marketing challenges: Rewaa software helps merchants to list their in-store products in multi online sales channels. Operational challenges: The integration between physical stores, e-store, and online marketplaces sync all sales channels inventory to eliminate the need for separating inventory for each sales channel. Also, Rewaa provides the software to help merchants to be able to receive online orders through the Point of Sale system in the physical stores and ship from the nearest store to merchants' customers.
Bloomington, Minnesota, United States
Siteimprove empowers accessibility experts and marketing teams to deliver engaging, accessible, and compliant digital experiences. Our AI-powered platform consolidates content strategy, SEO, accessibility and analytics into one platform that serves thousands of companies globally, like Shell, Merck, and Akamai: Armed with Siteimprove, they can adhere to the highest accessibility standards and maximize reach and revenue on their digital assets. The addition of MarketMuse to Siteimprove’s suite of tools equips marketers with transformative content intelligence that helps them outpace their competitors. A trusted partner of W3C, IAAP, and the United Nations, Siteimprove is shaping global accessibility standards. The company, founded in Copenhagen, is also the leader in digital compliance with the European Accessibility Act (EAA) and Title II of the Americans with Disabilities Act (ADA). Learn more at siteimprove.com.
New York, New York, United States
Take your SEO to the Moon with Search Atlas 🚀 The most comprehensive SEO software suite for site owners, agency founders, and SEO professionals. 🚀 Elevate your service offering with our white-label solution, used and trusted by 2000 agencies 🚀 10X Your content marketing output with the SEO Content Assistant 🚀 Real-time SEO auditing and 24/7 issue tracking 🚀 Analyze your backlink profile against your competitors.
Bielsko-Biała, Silesian, Poland
WhitePress® supports SEO and content marketing activities by providing an automated platform that allows you to publish articles in thousands of portals worldwide. Additionally, we offer native copywriting services, ensuring high-quality content for your marketing needs.
Czech Republic
iTrinity started in 2014 as a single bootstrapped company called Mangools. The firm hit $1m of revenue by 2016 and made its first acquisition in 2017. They generally acquire product led growth companies selling SMB customers SEO, marketing products for $10-$50 per month. In 2024 the firm profited $14m on topline revenues of $25m.
- Must provide key functionalities such as keyword research, ranking analysis, and backlink tracking. - Should include tools for website audits to identify technical SEO issues. - Must facilitate content optimization based on keyword performance and user intent. - Should offer reporting and analytics tools to track the effectiveness of SEO strategies. - Not just focus on marketing automation; must also provide core SEO capabilities.
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