As of August 2026, Latka tracks 82 visitor behavior intelligence software companies with $5M–$10M in annual revenue. They have combined revenues of $541.2M and employ 4.2K people. They have raised $344.3M and serve 501M customers combined.
Every company below sells visitor behavior intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Visitor behavior intelligence software is designed to analyze and interpret the actions of individuals as they interact with a physical or digital space. This software leverages various data sources, such as guest Wi-Fi access points, mobile app interactions, and online analytics to track metrics like foot traffic, dwell time, and engagement patterns. By understanding visitor behavior, organizations can make informed decisions to enhance user experiences and optimize space utilization. Primary use cases for visitor behavior intelligence software include optimizing marketing strategies, enhancing customer engagement, and improving operational efficiencies. Key features often include real-time analytics, heat mapping, visitor segmentation, and reporting tools that allow businesses to translate raw data into actionable insights. Typical buyers of this software span across various industries, including retail, hospitality, and events management, with roles such as marketing executives, operations managers, and data analysts frequently involved in the purchasing process.
Sorting: Highest -> Lowest
Showing 10 of 82 companies ranked by annual revenue.
San Francisco, California, United States
Provider of an online platform created to focus on subject of social media marketing. The company's online platform help to analyze social media messaging trends as a means of assessing and improving engagement between client and customers.
San Francisco, California, United States
The inbound growth platform for B2B marketing teams. Scale your inbound growth engine with data, workflows, and AI. 10x your inbound pipeline with form tracking, scheduling, routing, and automations in one unified platform.
San Francisco, California, United States
EXPERIENCE IS THE MESSAGE RELAYTO is the next-generation of customer-facing documents, successor to 30-year old PDFs. We transform static content into cash and give you visual interactive experiences that soft-sell, 24/7. How? We take EXISTING content assets/tools such as PDFs and PowerPoints and use AI to augment them into awesome websites in minutes. Three core things that we do differently: 1. Turn "digital paper" into a digital experience, enriched with interactivity, non-linear navigation and media. 2. Convert files into super-intelligent URL optimized for omni-channel sharing, access & control. 3. Go from zero data about content consumption to 360 analytics around engagement of your content - even when you are not in the room. Think of Optimizely for web content. In the background, RELAYTO is also creating a new digital medium for one-on-one interactive storytelling, focused on removing friction for both authors and readers. Check out http:/rla.to/pitch or email [email protected] for more .
Tampere, Pirkanmaa, Finland
Giving and understanding feedback shouldn’t be hard. Our mission is to help companies engage with their customers through the simple press of a Smiley button, and turn feedback into profitable actions. With more than 4,000 clients in 135 countries, we are proud to help capture the voice of customers in organizations all over the world. Founded in 2009, we are the pioneers of instant customer feedback and have collected over 2 billion feedbacks to date. Our simple feedback insights solution helps customers improve service excellence and business performance, instantly and over time: GET LOADS OF FEEDBACK Our Smileys capture your customers’ emotions at the exact moment and experience point. SHARE INSIGHTS Learn together with your staff what works and what doesn’t with HappyOrNot Analytics. TAKE ACTION Our Success Services give you the tools and best practices to transform your organization. Copyright © 2025 HappyOrNot Ltd. All rights reserved. All trademarks, service marks and company names belong to their respective owners. Registered designs No. 004124253-0003, 004115137-0001, US D853,378, US D836,098.
London, United Kingdom
Fortress is a leader in technology solutions tailored for the sports and entertainment industry. Our innovative Fortress InSite platform enhances game-day operations and fan engagement for over 160 top sports teams and venues worldwide across major leagues including the Premier League, NFL, NBA, MLS, MLB, NHL, Ligue 1 and more. Fortress InSite intelligently powers access, payments, and loyalty programs, delivering real-time, data-driven experiences that drive direct transactional relationships and enhanced fan engagement opportunities. By leveraging smart incentives and dynamic activations across ticketing, concessions, retail, and sponsorships, Fortress InSite unlocks new revenue streams while increasing game-day and commercial revenues.
Jakarta, Indonesia
Developer of a SaaS-based feedback and analytics platform for websites and apps designed to help businesses to understand users and improve the experience. The company's platform helps marketers and growth hackers in building engaging campaigns, enabling higher user engagements through interactive campaigns, such as surveys, quizzes, and storytelling aimed at millennials and Generation Z.
Dallas, Texas, United States
Black Box Intelligence empowers restaurants' operational improvements, fueling traffic & sales. 📈Engage guests. 📊Measure their experience. 🍽️Layer in the best restaurant financial and workforce insight to establish a precise roadmap for success.
San Francisco, California, United States
Rebrandly is the market-leading platform that allows users to brand and shorten custom URLs, quickly and easily. Rebrandly is essential link management infrastructure for the global digital supply chain and the most secure (SOC2, HIPAA) AI-enabled platform for processing branded links at scale with real-time analytics and enterprise-grade features. Rebrandly helps companies grow traffic and revenue, improve deliverability, conversion, and retention rates, build brand trust, and track performance. Founded in 2015 and headquartered in the U.S., with offices in Rome and Dublin, Rebrandly serves millions of users and global brands worldwide, including Versace, Toyota, PayPal, Heineken, Okta, and Zillow. For more information, please visit www.rebrandly.com.
Manchester, England, United Kingdom
Discover the full spectrum of rapidly changing digital behaviour with RealityMine. Capture what real people do on their digital devices across the app & web universe with our privacy-first measurement solutions. Make smarter decisions and stay ahead of your competition. RealityMine is headquartered in Manchester, England, with offices in London and Stockholm.
Latka tracks 82 visitor behavior intelligence software companies with $5M–$10M in annual revenue. Together they generate $541.2M in annual revenue and employ 4.2K people.
Octane AI is the largest, with $9.7M in annual revenue, founded in 2016.
The average visitor behavior intelligence software company in this list makes $6.6M a year, across 82 companies with reported revenue. They serve 501M customers combined.
Ranked by annual revenue, the leaders are Octane AI, Default, RELAYTO Content Experience Platform, Castle and HappyOrNot.
The 82 visitor behavior intelligence software companies with $5M–$10M in annual revenue tracked here have raised $344.3M in disclosed funding between them.
- The software must analyze visitor actions through multiple data sources. - It should provide insights into visitor metrics such as foot traffic and dwell time. - The solution must offer real-time analytics and reporting capabilities. - It should support segmentation of visitors for targeted analysis and engagement. - Not just focused on digital or online analytics; must include insights from physical spaces as well.
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