As of August 2026, Latka tracks 117 visitor behavior intelligence software companies with $10M–$100M in annual revenue. They have combined revenues of $2.8B and employ 21.4K people. They have raised $4.3B and serve 492.7M customers combined.
Every company below sells visitor behavior intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Visitor behavior intelligence software is designed to analyze and interpret the actions of individuals as they interact with a physical or digital space. This software leverages various data sources, such as guest Wi-Fi access points, mobile app interactions, and online analytics to track metrics like foot traffic, dwell time, and engagement patterns. By understanding visitor behavior, organizations can make informed decisions to enhance user experiences and optimize space utilization. Primary use cases for visitor behavior intelligence software include optimizing marketing strategies, enhancing customer engagement, and improving operational efficiencies. Key features often include real-time analytics, heat mapping, visitor segmentation, and reporting tools that allow businesses to translate raw data into actionable insights. Typical buyers of this software span across various industries, including retail, hospitality, and events management, with roles such as marketing executives, operations managers, and data analysts frequently involved in the purchasing process.
Sorting: Highest -> Lowest
Showing 10 of 117 companies ranked by annual revenue.
Nanterre, Île-de-France, France
VusionGroup is the global leader in the digitalization solutions for commerce, serving over 350 large retailer groups around the world in Europe, Asia and North America. The Group develops technologies that create a positive impact on society by enabling sustainable and human-centered commerce.
Atlanta, Georgia, United States
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
Amsterdam, Netherlands
Provider of metering and paywall services. The company provides media business processes and online commerce optimization software for digital content monetization and media user data analysis.
Tokyo, Japan
Provider of a customer experience (CX) platform for digital marketers. The company's CX platform provides a prompt analysis and a real time visualization of web site visitors' behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers, enabling them to understand their customer deeply and create a better customer experience.
Foster City, California, United States
Conviva empowers the world’s leading brands to deliver flawless digital experiences and drive growth with real-time performance analytics and precise AI-powered insights and automation. By leveraging and computing client-side data from all users while they are in session, the Conviva platform unifies customer experience, engagement, and technical performance with business outcomes. This approach reveals issues and opportunities that other solutions miss, helping you boost conversions and revenue, optimize engagement, and proactively resolve issues before they impact your customers. To learn more about how Conviva can help improve the performance of your digital services, visit www.conviva.com. Curious to learn how you can identify and resolve hidden conversion issues and discover five times more opportunities for growth? Sign up for a demo today.
San Ramon, California, United States
Experience.com connects & measures at the employee level to drive behavior that creates a better customer experience and online reputation.
Los Angeles, California, United States
Provider of a consumer engagement platform designed to deliver insights about audiences and brands. The company's platform facilitates opinion-votes across thousands of granular lists and generates a data set of associations among opinions by offering advertising opportunities in display, branded and sponsored video, mobile and social media amplification, enabling brands and companies to micro-target ads and get opinion-based crowd-sourced rankings.
San Francisco, California, United States
Quantcast is a provider of an open internet ratings services. The company offers media measurement services that enable advertisers to view audience reports on various websites and services. It also ranks various web properties based on the ability to deliver target audience. It serves marketers, publishers and agencies. It was founded in 2006 and is headquartered in Atlanta, Georgia. The company seeks to strengthen and expand the company's core business through acquisitions.
Auckland, Auckland, New Zealand
Auror empowers the retail community to prevent crime, reduce loss, and make stores safer. It is a platform for enterprise retailers focused on preventing crime and transforming the way crime is prevented and solved in real-time.
Latka tracks 117 visitor behavior intelligence software companies with $10M–$100M in annual revenue. Together they generate $2.8B in annual revenue and employ 21.4K people.
VusionGroup is the largest, with $98.9M in annual revenue, founded in 1992.
The average visitor behavior intelligence software company in this list makes $23.7M a year, across 117 companies with reported revenue. They serve 492.7M customers combined.
Ranked by annual revenue, the leaders are VusionGroup, Optimove, FullStory, Piano Software and Plaid.
The 117 visitor behavior intelligence software companies with $10M–$100M in annual revenue tracked here have raised $4.3B in disclosed funding between them.
- The software must analyze visitor actions through multiple data sources. - It should provide insights into visitor metrics such as foot traffic and dwell time. - The solution must offer real-time analytics and reporting capabilities. - It should support segmentation of visitors for targeted analysis and engagement. - Not just focused on digital or online analytics; must include insights from physical spaces as well.
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