2024 Revenue
$9.4M(Est.)
Funding
$0
Team
32
Founded
2008
How InsideUp CEO Asad Haroon grew to $9.4M revenue with a 32 person team in 2024.
Provider of an integrated SaaS marketing technology intended to connect vendors with decision makers that are qualified to purchase services and software. The company's merging data science and automation technology aligns customer acquisition with the buying process of today's businesses and offers an independent voice across a range of marketing vehicles to educate, engage with and assist business decision-makers in evaluating their services and software buying experience, enabling businesses to receive a technology-enabled, omni-channel marketing platform at their disposal to easily acquire customers.
Last updated
InsideUp Revenue
In 2024, InsideUp's revenue reached $9.4M. The company previously reported $5.4M in 2023. Since its launch in 2008, InsideUp has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | InsideUp Hit $9.4m revenue in October 2024 | Estimated |
| 2023 | InsideUp Hit $5.4m revenue in October 2023 | Estimated |
| 2021 | InsideUp Hit $3.1m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
InsideUp Valuation, Funding Rounds
InsideUp is a bootstrapped Data Management Platforms (DMP) startup. Founded in 2008, InsideUp has grown to $9.4M in revenue without raising any venture capital or outside funding.
As a self-funded Data Management Platforms (DMP) SaaS company, InsideUp has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Asad Haroon
CEO
Asad has provided the vision, leadership and tactical direction for InsideUp, leveraging his experience in launching innovative, technology intensive solutions on a global scale for start-ups, small caps and Fortune 500s across multiple industries. Observing a need for business service marketers to have access to a consistent pipeline of high quality leads, Asad channeled his extensive experience in executive leadership, online marketing, and web development to creating a compelling lead generation platform to fill that need. Prior to founding InsideUp, Asad served as Chief Marketing Officer and GM at Liquidity Services, Inc. (NASDAQ: LQDT), a business online auction company. As the driving force behind the company's marketing and business development, Asad was a key member of the corporate leadership team that propelled the company's massive growth from an early-stage company to a $330 million publicly traded corporation. Asad was part of the product marketing group at Hewlett-Packard that spearheaded a global initiative to launch the company's first ever online information services. As a U.S. Peace Corps business consultant, he contributed to the privatization of Russia's economy by launching distance learning programs and business consulting centers throughout the country. Asad holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a BS in Computer Engineering from Harvey Mudd College.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for InsideUp yet.
InsideUp Employees & Team Size
InsideUp employs approximately 32 people as of 2026, down from 39 in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 32 employees (December 2024) | |
| 2024 | Reached 39 employees (October 2024) | |
| 2023 | Reached 39 employees (October 2023) | |
| 2022 | Reached 38 employees (October 2022) | |
| 2021 | Reached 27 employees (December 2021) | |
| 2021 | Reached 42 employees (April 2021) |
Frequently Asked Questions about InsideUp
What is InsideUp's revenue?
InsideUp generates an estimated $9.4M in annual revenue.
Who founded InsideUp?
InsideUp was founded by Asad Haroon.
Who is the CEO of InsideUp?
The CEO of InsideUp is Asad Haroon.
How much funding does InsideUp have?
InsideUp is bootstrapped and has not raised outside funding.
How many employees does InsideUp have?
InsideUp has 32 employees.
Where is InsideUp headquarters?
InsideUp is headquartered in San Diego, California, United States.
Compare InsideUp to the industry
InsideUp operates across multiple industries. Browse revenue, funding, and growth data for InsideUp in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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