How Less Annoying CRM CEO Tyler King grew Less Annoying CRM to $5.4M revenue and 23.9K customers in 2024.

In 2024, Less Annoying CRM's revenue reached $5.4M. The company previously reported $4M in 2023. Since its launch in 2009, Less Annoying CRM has shown consistent revenue growth.

Tyler King

I love building easy-to-use software. In 2009, I started Less Annoying CRM with my brother. It was important to us to bootstrap the business (i.e. not raise money from any outside investors) so for the first few years, we were both working other jobs to pay the bills while we got LACRM off the ground. Around 2014 we had earned enough customers that it was time to start hiring employees, get an office, and otherwise do the things that real companies do. My background is in software engineering and design, so the product side of things comes naturally, but now I'm doing my best to learn all of the other skills it takes to operate and grow a small business. I'm in this for the long-haul, so priority #1 is making sure that LACRM is in a position to sustain itself for decades to come. If you're interested in following along, I co-host a podcast called Startup to Last with my friend Rick. We're both founders, and each week we do a deep dive on a topic that we've been struggling with in our businesses. It's a little weird making all of those conversations public, but if you're interested in how the sausage is made, you might want to give it a listen.