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How Insightly CEO Anthony Smith grew Insightly to $37M revenue and 25K customers in 2024.

Insightly is a CRM platform that helps businesses manage their customer relationships and sales processes. It offers features such as contact management, pipeline tracking, task management, and reporting. Insightly is designed to be user-friendly and customizable to meet the specific needs of each business. It is used by a wide range of industries, including small businesses, enterprises, and non-profit organizations.

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Insightly Revenue

In 2024, Insightly's revenue reached $37M. The company previously reported $11.6M in 2020. Since its launch in 2009, Insightly has shown consistent revenue growth.

Insightly Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M200920112013201520172019202120232024$0$12M$37MSource: GetLatka.com
YearMilestone
2024Insightly Hit $37m revenue in June 2024
2020Insightly Hit $11.6m revenue in August 2020
2009Launched with $0 revenue

Insightly Valuation, Funding Rounds

Insightly's most recent disclosed valuation is $34.8M.

Insightly has raised $38M in total funding across 3 rounds, most recently a $25M Series C round in 2016.

Insightly Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$10M$20M$30M$40M200920102011201220132014201520162009 cumulative: $0 • 2009 Founded: $02012 cumulative: $3M • 2009 Founded: $0 • 2012 Series A: $3M2013 cumulative: $13M • 2009 Founded: $0 • 2012 Series A: $3M • 2013 Series B: $10M2016 cumulative: $38M • 2009 Founded: $0 • 2012 Series A: $3M • 2013 Series B: $10M • 2016 Series C: $25M$38M2009 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2016Series C$25M--
2013Series B$10M--
2012Series A$3M--

Insightly Employees & Team Size

Insightly employs approximately 100 people as of 2026, down from 129 in 2023.

Insightly has 100 total employees in different roles and functions and 32 sales reps that carry a quota. They have 25K customers that rely on the company's solutions.

Insightly Team GrowthReported headcount over time0408012016020020092011201320152017201920212023202400100100Source: GetLatka.com
YearMilestone
2024Reached 100 employees (December 2024)
2024Reached 129 employees (October 2024)
2023Reached 129 employees (September 2023)
2023Reached 138 employees (January 2023)
2022Reached 155 employees (January 2022)
2021Reached 113 employees (August 2021)
2020Reached 116 employees (December 2020)
2020Reached 100 employees (August 2020)
2020Reached 126 employees (June 2020)
2019Reached 125 employees (December 2019)
2018Reached 125 employees (December 2018)

Founder / CEO

Anthony Smith

Anthony Smith is listed as Founder / CEO at Insightly.

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Customers

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Frequently Asked Questions about Insightly

What is Insightly's revenue?

Insightly generates $37M in revenue.

Who founded Insightly?

Insightly was founded by Anthony Smith.

Who is the CEO of Insightly?

The CEO of Insightly is Anthony Smith.

How much funding does Insightly have?

Insightly raised $38M.

How many employees does Insightly have?

Insightly has 100 employees.

Where is Insightly headquarters?

Insightly is headquartered in San Francisco, California, United States.

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Compare Insightly to the industry

Insightly operates across multiple industries. Browse revenue, funding, and growth data for Insightly in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .