Manageable Revenue & Funding (2024)

Manageable was generating approximately $1,700 per month in revenue as of April 2023, equating to roughly $20,400 on an annualized basis. That figure reflects 70 seats across three paying customers at $8 per seat per month.

As of April 2023, Manageable had three paying customers and one free account. The three paying customers had employee counts of 50, 20, and 4, respectively, for a total of 70 seats across the paying base. At $8 per seat per month, the implied monthly revenue is approximately $560, though Petersheim confirmed the company was generating roughly $1,700 per month, suggesting some variation in seat counts or billing arrangements across accounts.

The first customer, Demi Learning, is a K-through-8 educational materials publisher based in Lancaster, Pennsylvania, with approximately 50 employees and international reach. Demi Learning is also a family business and the source of Manageable's $37,500 convertible note. The first contract with Demi Learning was approximately $5,000, paid upfront.

Manageable charges $8 per employee per month on a per-seat monthly subscription basis. The company was developing a package to allow new customers to start with a smaller team subset rather than deploying to the full organization, and planned to offer a free trial for that entry-level option. Customer onboarding remained a manual process as of the interview date, which Petersheim cited as a reason for initially limiting sales outreach to local markets.

Manageable operates on a per-seat monthly subscription model priced at $8 per employee per month. A 50-person company pays approximately $400 per month and a 100-person company approximately $800 per month under this structure. The company was also developing a tiered entry option allowing customers to start with a subset of employees before expanding.

Early customer acquisition relied on the pioneer plan, an upfront annual payment structure offered in 2020 that ranged from $2,500 to $10,000 depending on company size, in exchange for a future discount. Cold outreach to personal networks was the primary growth channel used in 2020. Going forward, Petersheim described a planned shift to structured lead generation and local cold outreach as the primary sales motion.

Profitability was not discussed in the interview. Gross margin, churn, retention, LTV, CAC, burn rate, and runway were not discussed in the interview.

Team size and internal headcount were not discussed in detail during the interview. Petersheim confirmed the company has two co-founders, himself and his co-founder, and referenced a marketing consultant engaged to help build a lead generation platform. No additional employee or contractor count was disclosed.