Paquette mentioned Shopify and Klaviyo as tools that Maropost customers sometimes use before or alongside the Maropost platform, describing them as products that Maropost cross-sells against rather than direct head-to-head competitors in a formal sense. He gave the example of a customer using Shopify for commerce and Klaviyo for marketing who then adopts Maropost's commerce and marketing clouds, growing from $1,000 per month to $4,000 per month. These figures are Paquette's characterization of his own cross-sell motion and are not confirmed metrics for Shopify or Klaviyo.
No other named competitors were discussed in the interview, and no competitive revenue or valuation figures were attributed to any rival.