How Mattermore CEO Matt Shenker grew Mattermore to $990K revenue with a 9 person team in 2025.

guys matter more. wants to help managers run their remote sales teams he comes from a coaching background just brought on his co-founding CTO he's got two weeks to get that thing live and then start asking some of these beta users to start paying he started focusing on this about a year ago and has paid the bills with Consulting and coaching on the side we'll see where it goes from here hey folks my guest today is Matt Shanker he's the co-founder and Chief Operating Officer at mmore he's been a licensed therapist Medi meditation teacher and management trainer for 10 years last two years man has been working with his co-founder Dev the first AI co-pilot for B2B sales managers Matt you ready to take us to the top let's do it all right very cool so this is a very very very crowded space right so how are you standing out are you focused on a specific Niche or what's the what's the unique angle yeah so I think there's there's two ways to really look at companies that are trying to stand out right now one is what's your vertical right there's a there's a lot of people who are taking uh Ai and software and trying to solve a problem and are shooting really really wide uh and so I think one thing that's really interesting right now is to look at what specific verticals are people stepping into are they solving a specific problem for a specific person or are they building a solution that is trying to solve a problem and still hunting for who exactly they're segmenting into so I think one thing that we're seeing with the space is there are a lot of people that fall in that second category that are still more of a solution looking for a problem to solve and so one differentiator for us is we have a very specific problem for very specific spefic people remote sales managers who are selling STA and the reason for that is because they have sales teams that are hurting and there's a massive potential for impact with a product like ours the other big differentiator is when you say AI what do you mean let Matt let me push on that for a second so remote remote sales managers selling SAS so like right now we're all my founder path is remote uh you know we sell the software Founders and we have a Google doc where every Friday everyone goes in and reports their metrics right pipeline things like that pretty straight why do we need AI awesome uh do you have a specific sales team and if so how many people are on that sales team it's just three of us cool and so is it is it specifically people who are like a sales roll or is it basically people who arear multiple hats uh S Sales rolls a part of the funnel right lead to lead to mql mql to demo demo to close awesome do they all have the same manager yes me awesome so a key thing that we've found when we talk to sales reps as well as their managers is there's a massive problem with within sales one is it's an inherently stressful job so other than teachers and nurses sales consistently report the highest stress levels out of all occupational groups which makes sense for anybody that's done sales right you're you're making calls all day you're getting rejected you're hustling it's it's a stressful high pressure situation what we find is most managers of salespeople aren't actually trained for getting the most out of their management interactions with their sales reps however that's the number one predictor of how stressed out somebody is not how responsive their customers are that week not how many deals they're closing that week it's the health of their relationship with their manager and what we find is most managers are so busy getting stuff done that they're not actually showing up to calls with their reps in ways that are actually rejuvenating and co-regulating for one and two they massively underlever asynchronous communic and ways that they can be creating trust and motivation with the people that work for them based on the ways that they're interacting with them for good reason because who has time all day to be pausing and thinking about okay how's Mike doing today what could I possibly message Mike that's not just like a blanket hey Mike you got him go and get them today proud of you how do I actually give him a specific personalized positive reinforcing message that's relevant to tasks that he's doing today so where AI comes in is on that front end which is what's actually happening with my team maybe there's things happening in our CRM or our Outreach data that I don't have time as a manager to go in and look at in in the two minutes I have between tasks uh or there's things actually happening on slack or Microsoft teams whatever asynchronous communication that we have ai can actually grab all of that data bring it right to me as the manager instead of like I I've never had someone say I want to buy AI what they have as a problem and then you as a Founder use Ai and your software to solve that problem right there's a very difference can you just give me a story of how a customer is currently using you and ignore AI sure so one way to look at it is we we have teams that let's T tons of teams that are just selling software right and so what's happening is can you can we talk about a specific like customer that's using you today whether it's beta or P or whatever yeah I'd prefer not to use a customer by name okay do you have customers using the product today yeah the the product is very much in beta so we we do have we do have customers but none that I want to you know use them by name on a podcast oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 287 interviews I've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for valuation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different valuations inside of your founder paath dashb this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from realtime valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22% of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all the recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're going to go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founder path.com products SLV valuations or if you go to founder path.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview okay so are you beta so I guess are you still guys still pre-revenue today trying to figure out what the angle is going to be before you launch the pay wall exactly okay so I guess help me understand and if you don't to talk about people actually using you today talk about where you found them so how are you getting beta users yeah so it it started out with referral uh for a long time I was a trainer of sales teams as my my co-founder was in Enterprise sales he had a a mobile app development agency and then was was Hardcore in different sales roles throughout his career so we have a deep network of people who are in sales positions and so what we did was we we did six week Sprints where we would interview a 100 sales teams uh one right after another we did that for four consecutive batches and then we went back to that Network and we said okay now we want to show you what we found through these conversations uh and we we have some recommendations for you and what we did was we just began talking to people and then giving their cro or their sales managers basically just reports based on our interviews and then we would offer them different products that we had built really low code no code beta tested proof of Concepts uh one of those being uh a post call report so most managers of every kind of role aren't actually trained on...