Goyo named RingCentral as the primary incumbent competitor and the main replacement target for Allo's SEO and paid search strategy. He told Latka that RingCentral pays approximately $600 per lead on G2, a figure Goyo cited as his own observation to explain why Allo does not compete on that platform. This is Goyo's characterization and not a figure confirmed by RingCentral.
Goyo also named Aircall as a direct competitor in the business phone and dialer category. He described both RingCentral and Aircall as solutions that generate significant customer complaints about complexity and cost, which he said validated the market opportunity for a simpler, more affordable alternative. No financial figures for Aircall were stated by Goyo.