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How Omnia Retail CEO Sander Roose grew Omnia Retail to $2.4M revenue and 150 customers in 2021.

Developer of an automation software designed to allow constant automated optimization of pricing and online marketing for e-retailers. The company's software leverages proprietary algorithms based on price elasticity and allows users to implement pricing strategies with customizable repricing rules, enabling retailers to regain control, save time and drive profitable growth.

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Omnia Retail Revenue

In 2021, Omnia Retail's revenue reached $2.4M. Since its launch in 2015, Omnia Retail has shown consistent revenue growth.

Omnia Retail Revenue GrowthReported revenue / ARR by year$0$500K$1M$2M$2M$3M2015201620172018201920202021$0$2MSource: GetLatka.com
YearMilestoneQuote
2021Omnia Retail Hit $2.4m revenue in April 2021
2015Launched with $0 revenue

Omnia Retail Valuation, Funding Rounds

Omnia Retail's most recent disclosed valuation is $7.1M.

Omnia Retail is a bootstrapped Retail Pricing Software startup. Founded in 2015, Omnia Retail has grown to $2.4M in revenue without raising any venture capital or outside funding.

As a self-funded Retail Pricing Software SaaS company, Omnia Retail has built its business with no outside investment.

Omnia Retail Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120152015 cumulative: $0 • 2015 Founded: $02015 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Omnia Retail Employees & Team Size

Omnia Retail employs approximately 28 people as of 2026.

Omnia Retail has 28 total employees in different roles and functions and 4 sales reps that carry a quota. They have 150 customers that rely on the company's solutions.

Omnia Retail Team GrowthReported headcount over time06121824302015201620172018201920202021002828Source: GetLatka.com
YearMilestone
2021Reached 28 employees (April 2021)

Founder / CEO

Sander Roose

Sander Roose is a serial entrepreneur, sports enthusiast, and founder & CEO of Omnia Retail. With well over a decade of retail experience, working on the retail side of Procter & Gamble to retail strategy consulting at Harvest and Commerce Squared, Sander loves puzzling through retail's greatest challenges by combining strategy with technology. As CEO, he sets the course for Omnia and guides the company through strategic changes and growth. He holds a MSc degree in Industrial Engineering & Management Science from Eindhoven University of Technology, where he graduated cum laude.

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Customers

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Frequently Asked Questions about Omnia Retail

What is Omnia Retail's revenue?

Omnia Retail generates $2.4M in revenue.

Who founded Omnia Retail?

Omnia Retail was founded by Sander Roose.

Who is the CEO of Omnia Retail?

The CEO of Omnia Retail is Sander Roose.

How much funding does Omnia Retail have?

Omnia Retail raised $0.

How many employees does Omnia Retail have?

Omnia Retail has 28 employees.

Where is Omnia Retail headquarters?

Omnia Retail is headquartered in Netherlands.

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Compare Omnia Retail to the industry

Omnia Retail operates across multiple industries. Browse revenue, funding, and growth data for Omnia Retail in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .