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Netherlands
Developer of an automation software designed to allow constant automated optimization of pricing and online marketing for e-retailers. The company's software leverages proprietary algorithms based on price elasticity and allows users to implement pricing strategies with customizable repricing rules, enabling retailers to regain control, save time and drive profitable growth.
Last updated
In 2021, Omnia Retail's revenue reached $2.4M. Since its launch in 2015, Omnia Retail has shown consistent revenue growth.
Omnia Retail reached a $7.1M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $7.1M | - |
CEO
Sander Roose is a serial entrepreneur, sports enthusiast, and founder & CEO of Omnia Retail. With well over a decade of retail experience, working on the retail side of Procter & Gamble to retail strategy consulting at Harvest and Commerce Squared, Sander loves puzzling through retail's greatest challenges by combining strategy with technology. As CEO, he sets the course for Omnia and guides the company through strategic changes and growth. He holds a MSc degree in Industrial Engineering & Management Science from Eindhoven University of Technology, where he graduated cum laude.
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Omnia Retail serves 150 customers.
Omnia Retail employs approximately 28 people as of 2026, including 4 sales reps that carry a quota. It serves 150 customers that rely on its solutions.
Omnia Retail generates $2.4M in revenue.
Omnia Retail was founded by Sander Roose.
The CEO of Omnia Retail is Sander Roose.
Omnia Retail raised $0.
Omnia Retail has 28 employees.
Omnia Retail is headquartered in Netherlands.
Omnia Retail operates across multiple industries. Browse revenue, funding, and growth data for Omnia Retail in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$7.1M
2021 Revenue
$2.4M
Customers
150
Funding
$0
Avg ACV
$15.7K
Team
28
Founded
2015
| Year | Milestone | Source |
|---|---|---|
| 2021 | Omnia Retail Hit $2.4m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 28 employees (April 2021) |
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