Optimal Strategix Group Revenue & Funding (2024)

Provider of marketing strategy consulting, analytics and technology services. The company offers customer-centric marketing, product development, business plan development and other similar strategic consulting services through a SaaS tool that is a self-learning technology platform, which combines traditional and behavioral analytics to create a single unified 360-degree customer view that is actionable, providing customers the ability to integrate real-time multiple data sources to obtain deep customer insights, build the best predictive intelligence and develop new interventions to engage customers by addressing their expectations and delivering the best experiences.